ABSTRACT
Material flow perpendicular to an electric field and parallel to a magnetic field has been observed for a nematic LC exhibiting a homeotropic texture when sandwiched between two electrodes separated by 135 microns. Results are presented indicating the co-existance of convective flow cells due to the electric field and a molecular alignment in the neighborhood of the electrode due to the magnetic field. A mechanism involving an interaction between the flow cells and the alignment near the electrode is suggested to help explain the transverse fluid flow.