Voter emotional responses and voting behaviour in the 2020 US presidential election

ABSTRACT

Political polarisation in the United States offers opportunities to explore how beliefs about candidates – that they could save or destroy American society – impact people’s thoughts, feelings, and behaviour. Participants forecast their future emotional responses to the contentious 2020 U.S. presidential election, and reported their actual responses after the election outcome. Stronger beliefs about candidates were associated with forecasts of greater emotion in response to the election, but the strength of this relationship differed based on candidate preference. Trump supporters’ forecast happiness more strongly related to beliefs that their candidate would save society than for Biden supporters. Biden supporters’ forecast anger and fear were more strongly related to beliefs that Trump would destroy society than vice versa. These forecasts mattered: predictions of lower happiness and greater anger if the non-preferred candidate won predicted voting, with Biden supporters voting more than Trump supporters. Generally, participants forecast more emotion than they experienced, but beliefs altered this tendency. Stronger beliefs predicted experiencing more happiness or more anger and fear about the election outcome than had been forecast. These findings have implications for understanding the mechanisms through which political polarisation and rhetoric can influence voting behaviour.

KEYWORDS:

• Affective forecasting
• beliefs
• voting behaviour
• anger
• election responses

Disclosure statement

No potential conflict of interest was reported by the author(s).