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Research Article

Beauty police: the construction and implementation of beauty standards in Romanian news TV

Received 18 Mar 2023, Accepted 02 Apr 2024, Published online: 11 Apr 2024
 

ABSTRACT

The exploration of beauty standards and their societal significance has been a prominent subject of inquiry within academic discourse. While numerous philosophical, sociological, and anthropological analyses have delved into the concept and idealization of beauty, this article endeavors to examine the construction of beauty standards for “television appeal” within Romanian TV news channels and programs. Television, as one of the most influential mediums in society, serves as a pivotal platform for the dissemination of idealized images of beauty to millions of viewers on a daily basis. Our focus on TV news channels and programs is justified by their extensive viewership and ostensibly primary objective of informing the public, which may lead one to anticipate that beauty standards and practices would be subsidiary to their core mission. Through in-depth interviews conducted with journalists, beauty practitioners, and a union leader, this research seeks to elucidate pertinent inquiries concerning the genesis, implementation, and potential enforcement of beauty standards upon journalists within this domain.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes

[1] This is a Romanian phrase referring to the fact that one no longer appears on TV. The classical TV had a glass display and to “be on the glass” meant to appear on TV. There is also the phrase „to pass through the glass” meaning that a person gets to the public, it is charismatic and is able to really send the messages to the viewers.

Additional information

Notes on contributors

Maria Cernat

Maria Cernat is the president of the Institute for Media Research and Human Rights. She is a graduate of the Faculty of Journalism and Communication Sciences (FJSC) (2001) and of the Faculty of Philosophy (2004) of the University of Bucharest. She holds a Master`s Degree from FJSC in 2002 and in 2008 she got her PhD in Philosophy. She is currently an Associate Professor in the Department of Communication and Public Relations of Titu Maiorescu University and at the Faculty of Communication and Public Relations of SNSPA (National University of Political and Administrative Studies). Since 2011 she has published articles on Romanian websites for political debates (The Barricade, CriticAtac, Cealaltă Agendă, România Curată, Gazeta de Artă Politică, etc.). She co-hosts a podcast focusing on Eastern-Europe politics On the Barricades

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