Psychographic Segmentation of Individuals Interested in Celtic Christianity: Developing a Celtic Christianity Type Scale

ABSTRACT

This study uses Jungian psychological type theory as developed by various type measures as a lens through which to explore those aspects of Celtic Christianity that attract individuals to this type of spirituality. Data were provided by 509 individuals who completed an on-line questionnaire that included Celtic Christianity items conceptually linked with the four psychological type functions, sensing, intuition, thinking and feeling. Analysis of the results led to the creation of Celtic Christianity Type Scales which identified those aspects of Celtic Christianity that might reflect the appeal of sensing, intuition, thinking and feeling to this form of spirituality. Each scale achieved an acceptable level of internal consistency reliability.

KEYWORDS:

• Psychological type
• Celtic Christianity
• psychology of religion
• empirical theology
• on-line communities
• Celtic monasticism

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Gillian L. Hall

The Revd Dr Gillian Hall is a retired Church of England priest who is researching and working in the field of Celtic Christianity.

Douglas S. Hall

Douglas Hall is a retired director of a market research company with skills in designing online surveys and in data analysis.