Advanced search
Publication Cover
Journal of Website Promotion Volume 3, 2008 - Issue 3-4
Journal homepage
16
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

Deconstructing the Website Visit Frequency and Duration Relationship: An Exploratory Analysis

Dave Bussière Odette School of Business, University of Windsor, Windsor, Ontario, CanadaCorrespondence[email protected]
Pages 213-221 | Received 10 Jan 2007, Accepted 21 May 2007, Published online: 11 Oct 2008
 

ABSTRACT

This study examines the interplay between website traffic and website visit duration. Using 12 pairs of similarly-sized, competing Fortune 100 companies, this study uses a paired sample comparison of means to evaluate a website's activity. The study finds that firms that have more frequent website visits than their closest Fortune 100 competitor typically have shorter website visits than that same competitor. Gender was found to influence this relationship. Implications for researchers and managers are discussed.

Notes

Note. Competitor with larger market share in bold.

Note. Competitor with larger market share in bold.

Log in via your institution

Access through your institution

Log in to Taylor & Francis Online

Restore content access

Restore content access for purchases made as guest
Purchase options * Save for later
Routledge Revisited Collection USD 6.60 Add to cart
* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.