Publication Cover
Communication Design
Interdisciplinary and Graphic Design Research
Volume 5, 2017 - Issue 1-2
77
Views
0
CrossRef citations to date
0
Altmetric
Articles

Grid systems and universality in Indian graphic design: a study of Jain manuscripts

ORCID Icon
Pages 35-60 | Received 30 Apr 2017, Accepted 17 Sep 2017, Published online: 16 Feb 2018
 

Abstract

Think of any aspect of the modern life aesthetic – the floor plan of your house, the newspaper you read this morning or Facebook, graphic design is probably instrumental in defining and distinguishing its content. Look more carefully and you will see basic grids providing the framework to organize space and manage the flow of information.

Currently, the Western aesthetic dictates grids, but the fact is that Ancient Indian art abounds in their innovative use. From the organic-spiritual connect of temple plans to the fluidity of design in auspicious symbology, endless examples of the creative uses of the grid shine through. Unfortunately, we suffer from inadequate knowledge of this rich legacy, owing largely to the accent on Western pedagogy, so strongly laid in design education. With an aim to garner sensitivity to the fact that grids can also be dynamic and free flowing as illustrated by our ancestors, one also hopes to bridge the gap between modern design and traditional art to explore the possibility of creating an Indian design language. The aim of the article is to underline a substantial link between Graphic Design and Indian Design definition, to highlight the possibility of evolving a design vocabulary unique to India, keeping ancient grid structures as the focal point of construction. This research is an analytical study of the grid system and its philosophy in the cultural and historical context. The focus is on Jain manuscripts of Rajasthan and Gujarat origin, and on an in-depth study of their various types to analyze whether there is a clear pattern that can be co-opted into a cohesive design philosophy.

Notes

1. Elam, Grid Systems: Principles of Organizing Type, 34–35; Lupton, Graphic Design: The New Basics, 174; Tondreau, Layout Essentials: 100 Design Principles for Using Grids, 8.

2. Muller-Brockmann, Grid Systems in Graphic Design. 57–60; Roberts, Grids: Creative Solutions for Graphic Designers, 10–11.

3. Brockman, Grid Systems in Graphic Design, 11–12; Dabner, Graphic Design School, 100–101; Hurlburt, Layout.

4. Meggs, History of Graphic Design, 80–81.

5. Williamson, The Grid: History, Use & Meaning, 177–179.

6. Tschichold, The New Typography.

7. Muller-Brockmann, Grid Systems in Graphic Design, 7; Vignelli, The Vignelli Canon, 6.

8. Vatsyayan, The Square and the Circle of the Indian Arts, 7–11.

9. Vyas, Design: The Indian Context, 26–29.

10. Eames, The India Report, 17.

11. Balaram, Thinking Design.

12. Meggs, History of Graphic Design, 561.

13. Higgins, The Grid Book, 4–11.

14. Das, Culture as the Designer, 41–42.

15. Mookerjee, Ritual Art of India.

16. Sinha, Architectural Invention in Sacred Structures, 382–399.

17. Thapar, The Penguin History of Early India, 18–19.

18. Keay, India-A History.

19. Eames, The India Report, 6.

20. Balaram, Design in India, 54–79.

21. Kramrisch, The Hindu Temple, 35–36.

22. Dahejia, Akriti to Sanskriti.

23. Banerjee, The Development of Hindu Iconography.

24. Zimmer, Myths and Symbols in Indian Art and Civilization.

25. Cunningham, The Mandala Book: Patterns of the Universe, 6–18.

26. Khanna, YantraThe Tantric Symbol of Cosmic Unity.

27. Bafna, On the Idea of the Mandala as the Governing Device in Indian Architechtural Tradition, 26–49.

28. Vatsyayan, The Square and the Circle of the Indian Arts, 21.

29. Drury, The Sacrificial Ritual in Satapatha Brahmana, 61–71.

30. Matthews, Mazes & Labyrinths: Their History & Development, 4–8.

31. Wright, The Maze and the Warrior.

32. Kak, Space and Cosmology in Hindi Temple, 1–5.

33. Boner, Alice Boner Diaries: India 19341967, 22–23.

34. Chandra, Studies in Indian Temple Architecture; Meister, Maṇḍala and Practice in Nāgara Architecture in North India, 204–219.

35. Thapar, Introduction to Indian Architecture, 30–31.

36. Losty, The Art of the Book in India, 3–4.

37. Samara, Making and Breaking the Grid, 22–23.

38. Vignelli, The Vignelli Canon. 40.

39. Tschichold, The New Typography.

40. Sharma, Samanya Pandulipi Vigyan, 102.

41. Balbir et al., Catalogue of the Jain Manuscripts of the British Library, 10–18.

42. Coomaraswamy, Understanding the Art of India, 21–26.

43. Boner, Alice Boner Diaries: India 19341967, 27.

44. Kumar, The Jaina Cosmology.

45. Khanna, The Subtle Body: An Illuminated Tantric Scroll.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access
  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart
* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.