369
Views
0
CrossRef citations to date
0
Altmetric
Research Article

A Security-enhanced Advertising Platform based on Blockchain and Edge Computing in Generative AI

, , , &
Article: 2340395 | Received 22 Dec 2023, Accepted 28 Mar 2024, Published online: 11 Apr 2024

References

  • Akshatha, P. S., and S. M. Dilip Kumar. 2023. MQTT and blockchain sharding: An approach to user-controlled data access with improved security and efficiency. Blockchain: Research and Applications 4 (4):100158. doi:10.1016/j.bcra.2023.100158.
  • Alshammari, H. H. 2023. The internet of things healthcare monitoring system based on MQTT protocol. Alexandria Engineering Journal 69:275–24. doi:10.1016/j.aej.2023.01.065.
  • Baek, T. H. 2023. Digital advertising in the age of generative AI. Journal of Current Issues & Research in Advertising 44 (3):249–51. doi:10.1080/10641734.2023.2243496.
  • Benet, J. 2014. Ipfs-content addressed, versioned, p2p file system. ArXiv Preprint ArXiv:1407.3561. doi:10.48550/arXiv.1407.3561.
  • Boppana, T. K., and P. Bagade. 2022. Security risks in MQTT-Based industrial IoT applications. In 2022 IEEE International Conference on Omni-Layer Intelligent Systems (COINS), Barcelona, Spain, 1–5. IEEE. doi:10.1109/COINS54846.2022.9854993.
  • Cao, X., Z. Jing, X. Zhao, and X. Xu. 2024. A security-enhanced equipment predictive maintenance solution for the ETO manufacturing. International Journal of Network Management e2263. doi:10.1002/nem.2263.
  • Chang, L.-M., K.-W. Lin, H.-Y. Tseng, C.-C. Li, D.-Y. Guo, H.-C. Jau, C.-T. Wang, and T.-H. Lin. 2022. Multifunctional liquid crystal smart glass with light field shaping, dimming, and scattering control. Advanced Photonics Research 3 (8):2100344. doi:10.1002/adpr.202100344.
  • Dwivedi, S. K., R. Amin, and S. Vollala. 2023. Smart contract and IPFS-based trustworthy secure data storage and device authentication scheme in fog computing environment. Peer-To-Peer Networking and Applications 16 (1):1–21. doi:10.1007/s12083-022-01376-7.
  • Hua, H., Y. Li, T. Wang, N. Dong, W. Li, and J. Cao. 2023. Edge computing with artificial intelligence: A machine learning perspective. ACM Computing Surveys 55 (9):1–35. doi:10.1145/3555802.
  • Iluyemi, D. C., S. Nundy, S. Shaik, A. Tahir, and A. Ghosh. 2022. Building energy analysis using EC and PDLC based smart switchable window in Oman. Solar Energy 237:301–12. doi:10.1016/j.solener.2022.04.009.
  • Jayabalan, J., and N. Jeyanthi. 2022. Scalable blockchain model using off-chain IPFS storage for healthcare data security and privacy. Journal of Parallel and Distributed Computing 164:152–67. doi:10.1016/j.jpdc.2022.03.009.
  • Kegenbekov, Z., and A. Saparova. 2022. Using the MQTT protocol to transmit vehicle telemetry data. Transportation Research Procedia 61:410–17. doi:10.1016/j.trpro.2022.01.067.
  • Liang, X., Q. Zhao, Y. Zhang, H. Liu, and Q. Zhang. 2023. EduChain: A highly available education consortium blockchain platform based on hyperledger fabric. Concurrency and Computation: Practice and Experience 35 (18):e6330. doi:10.1002/cpe.6330.
  • Liao, Z., and S. Cheng. 2023. RVC: A reputation and voting based blockchain consensus mechanism for edge computing-enabled IoT systems. Journal of Network and Computer Applications 209:103510. doi:10.1016/j.jnca.2022.103510.
  • Li, L., D. Jin, T. Zhang, and N. Li. 2023. A secure, reliable and low-cost distributed storage scheme based on blockchain and IPFS for firefighting IoT data. IEEE Access 11:97318–97330. doi:10.1109/ACCESS.2023.3311712.
  • Miao, M., Z. Jing, X. Xu, and M. Xue. 2024. A decentralized and security-enhanced professional title evaluation system in universities under mobile internet of things. Heliyon. Advance online publication. doi:10.1016/j.heliyon.2024.e26402.
  • Nundy, S., A. Mesloub, B. M. Alsolami, and A. Ghosh. 2021. Electrically actuated visible and near-infrared regulating switchable smart window for energy positive building: A review. Journal of Cleaner Production 301:126854. doi:10.1016/j.jclepro.2021.126854.
  • Pataranutaporn, P., V. Danry, J. Leong, P. Punpongsanon, D. Novy, P. Maes, and M. Sra. 2021. AI-Generated characters for supporting personalized learning and well-being. Nature Machine Intelligence 3 (12):1013–22. doi:10.1038/s42256-021-00417-9.
  • Pelekoudas-Oikonomou, F., J. Ribeiro, G. Mantas, F. Bashashi, G. Sakellari, and J. Gonzalez. 2023. A tutorial on the implementation of a hyperledger fabric-based security architecture for IoMT. In 2023 IFIP Networking Conference (IFIP Networking), Barcelona, Spain, 1–6. IEEE. doi:10.23919/IFIPNetworking57963.2023.10186443.
  • Peres, R., M. Schreier, D. A. Schweidel, and A. Sorescu. 2023. Blockchain meets marketing: Opportunities, threats, and avenues for future research. International Journal of Research in Marketing 40 (1):1–11. doi:10.1016/j.ijresmar.2022.08.001.
  • Pulmano, C. E., M. R. J. E. Estuar, M. M. De Leon, H. C. L. Tan, N. A. S. Co, and L. P. V. Tamayo. 2023. Towards the development of a blockchain-based decentralized digital credential system using hyperledger fabric for participatory governance. Procedia Computer Science 219:99–106. doi:10.1016/j.procs.2023.01.269.
  • Qiao, Y., Q. Lan, Y. Wang, S. Jia, X. Kuang, Z. Yang, and C. Ma. 2023. PEvaChain: Privacy-preserving ridge regression-based credit evaluation system using hyperledger fabric blockchain. Expert Systems with Applications 223:119844. doi:10.1016/j.eswa.2023.119844.
  • Rivera, A. V., A. Refaey, and E. Hossain. 2020. A blockchain framework for secure task sharing in multi-access edge computing. IEEE Network 35 (3):176–83. doi:10.1109/MNET.011.2000497.
  • Roostaei, J., Y. Z. Wager, W. Shi, T. Dittrich, C. Miller, and K. Gopalakrishnan. 2023. IoT-based edge computing (IoTEC) for improved environmental monitoring. Sustainable Computing: Informatics and Systems 38:100870. doi:10.1016/j.suscom.2023.100870.
  • Sharma, P., R. Jindal, and M. Dutta Borah. 2024. Blockchain-based distributed application for multimedia system using hyperledger fabric. Multimedia Tools & Applications 83 (1):2473–99. doi:10.1007/s11042-023-15690-6.
  • Statista, S. R. D. August 31, 2023. Digital advertising industryâstatistics & facts. Accessed December 15, 2023. https://www.statista.com/topics/1176/online-advertising/#dossierKeyfigures.
  • Trautwein, D., A. Raman, G. Tyson, I. Castro, W. Scott, M. Schubotz, B. Gipp, and Y. Psaras. 2022. Design and evaluation of IPFS: A storage layer for the decentralized web. In Proceedings of the ACM SIGCOMM 2022 Conference, 739–52. doi:10.1145/3544216.3544232.
  • Walczak, R., K. Koszewski, R. Olszewski, K. Ejsmont, and A. Kálmán. 2023. Acceptance of IoT edge-computing-based sensors in smart cities for universal design purposes. Energies 16 (3):1024. doi:10.3390/en16031024.
  • Yang, Q., Y. Zhao, H. Huang, Z. Xiong, J. Kang, and Z. Zheng. 2022. Fusing blockchain and AI with metaverse: A survey. IEEE Open Journal of the Computer Society 3:122–36. doi:10.1109/OJCS.2022.3188249.
  • Yun, J. T., and J. Strycharz. 2023. Building the future of digital advertising one block at a time: How blockchain technology can change advertising practice and research. Journal of Current Issues & Research in Advertising 44 (1):24–37. doi:10.1080/10641734.2022.2090464.
  • Zaidi, T., M. Usman, M. U. Aftab, H. Aljuaid, and Y. Yasin Ghadi. 2023. Fabrication of flexible role-based access control based on blockchain for internet of things use cases. IEEE Access. IEEE. doi:10.1109/ACCESS.2023.3318487.
  • Zeghida, H., M. Boulaiche, and R. Chikh. 2023. Securing MQTT protocol for IoT environment using IDS based on ensemble learning. International Journal of Information Security 22 (4):1075–86. doi:10.1007/s10207-023-00681-3.