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Research Articles

When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships

ORCID Icon, ORCID Icon, ORCID Icon, , ORCID Icon & ORCID Icon
Pages 1118-1141 | Received 18 Sep 2022, Accepted 11 Apr 2023, Published online: 25 Apr 2023

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