193
Views
41
CrossRef citations to date
0
Altmetric
General Research Section

Exploring Gender Influence on Customer's Intention to Engage Permission‐based Mobile Marketing

Pages 242-259 | Published online: 28 Aug 2008

References

  • Ajzen , I. 1991 . ‘The Theory of Planned Behavior’, . Organizational Behavior and Human Decision Processes , 50 (2) : 179 – 211 .
  • Ajzen , I. 2002 . ‘Perceived Behavioral Control, Self‐efficacy, Locus of Control, and the Theory of Planned Behavior’, . Journal of Applied Social Psychology , 32 (4) : 1 – 20 .
  • Ajzen , I. and Fishbein , M. 1980 . Understanding Attitudes and Predicting Social Behavior , Englewood Cliffs, NJ : Prentice Hall .
  • Ajzen , I. and Madden , T. J. 1986 . ‘Prediction of Goal‐directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control’, . Journal of Experimental Social Psychology , 22 : 453 – 74 .
  • Anderson , J. C. and Gerbing , D. W. 1988 . ‘Structural Equation Modeling in Practice: A Review and Recommended Two‐step Approach’, . Psychological Bulletin , 103 (3) : 411 – 23 .
  • Armstrong , J. S. and Overton , T. S. 1977 . ‘Estimating Nonresponse Bias in Mail Surveys’, . Journal of Marketing Research , 16 (3) : 396 – 403 .
  • Ba , S. , Whinston , A. B. and Zhang , H. 2003 . ‘Building Trust in Online Auction Markets Through an Economic Incentive Mechanism’, . Decision Support Systems , 35 (3) : 273 – 86 .
  • Bagozzi , R. P. 2000 . ‘On the Concept of Intentional Social Action in Consumer Behavior’, . Journal of Consumer Research , 27 (3) : 388 – 96 .
  • Bakewell , C. and Mitchell , V.‐W. 2004 . ‘Male Consumer Decision‐making Styles’, . International Review of Retail, Distribution and Consumer Research , 14 (2) : 223 – 40 .
  • Balasubraman , S. , Peterson , R. A. and Järvenpää , S.‐L. 2002 . ‘Exploring the Implications of m‐Commerce for Markets and Marketing’, . Journal of Academy of Marketing Science , 30 (4) : 348 – 61 .
  • Barksdale , H. C. , Darden , W. R. and Perreault , W. D. Jr. 1976 . ‘Changes in Consumer Attitudes toward Marketing, Consumerism and Government Regulation: 1971–1975’, . Journal of Consumer Affairs , 10 (2) : 117 – 39 .
  • Barnes , S. J. and Scornavacca , E. 2004 . ‘Mobile Marketing: The Role of Permission and acceptance’, . International Journal of Mobile Communications , 2 (2) : 128 – 39 .
  • Barwise , P. and Farley , J. U. 2005 . ‘The State of Interactive Marketing in Seven Countries: Interactive Marketing Comes of Age’, . Journal of Interactive Marketing , 19 (3) : 67 – 80 .
  • Bauer , H. H. , Reichardt , T. , Barnes , S. J. and Neumann , M. M. 2005 . ‘Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study’, . Journal of Electronic Commerce Research , 6 (3) : 181 – 92 .
  • Bauer , R. A. and Greyser , S. A. 1968 . Advertising in American: The Consumer View , Boston, MA : Harvard University .
  • Bearden , W. O. and Etzel , M. J. 1982 . ‘Reference Group Influence on Product and Brand Purchase Decisions’, . Journal of Consumer Research , 9 (2) : 183 – 94 .
  • Benbasat , I. and Barki , H. 2007 . ‘Quo vadis, TAM?’, . Journal of the Association for Information Systems , 8 (4) : 211 – 18 .
  • Bollen , K. A. 1989 . Structural Equations with Latent Variables , New York : John Wiley .
  • Browne , M. W. and Cudek , R. 1993 . “ ‘Alternative Ways of assessing model fit’, ” . In Testing Structural Equation Models , Edited by: Bollen , K. A and Long , J. S. T . 136 – 62 . Newbury Park, CA : Sage .
  • Burns , K. S. and Lutz , R. J. 2006 . ‘The Function of Format: Consumer Responses to Six On‐line Advertising Formats’, . Journal of Advertising , 35 (1) : 53 – 63 .
  • Bush , A. J. , Smith , R. and Martin , C. 1999 . ‘The Influence of Consumer Socialization Variables on Attitude Toward Advertising: A Comparison of African‐Americans and Caucasians’, . Journal of Advertising , 28 (3) : 13 – 24 .
  • Buss , D. M. 1998 . Evolutionary Psychology: The New Science of the Mind , Boston : Allyn and Bacon .
  • Byrne , B. M. 1989 . A Primer of Lisrel: Basic Applications Programming for Confirmatory Factor Analytic Models , New York : Springer‐Verlag .
  • Campbell , C. 1997 . “ ‘Shopping, Pleasure and the Sex War’, ” . In The Shopping Experience , Edited by: Falk , P and Campbell , C . 166 – 76 . London : Sage .
  • Carroll , A. , Barnes , S. J. , Scornavacca , E. and Fletcher , K. 2007 . ‘Consumer Perceptions and Attitudes towards SMS Advertising: Recent Evidence from New Zealand’, . International Journal of Advertising , 26 (1) : 79 – 98 .
  • Chen , S. C. and Dhillon , G. S. 2003 . ‘Interpreting Dimensions of Consumer Trust in e–Commerce’, . Information Technology and Management , 4 (2/3) : 303 – 18 .
  • Chen , L. , Gillenson , M. L. and Sherell , D. L. 2004 . ‘Consumer Acceptance of Virtual Stores: A Theoretical Model and Critical Success Factors for Virtual Stores’, . ACM SIGMIS Database Archive , 35 (2) : 8 – 31 .
  • Chiou , J.‐S. and Droge , C. 2006 . ‘Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction‐loyalty Framework’, . Journal of the Academy of Marketing Science , 34 (4) : 613 – 27 .
  • Childers , T. L. and Rao , A. 1992 . ‘The Influence of Familial and Peer Based Reference Group on Consumer Decisions’, . Journal of Consumer Research , 19 (2) : 198 – 10 .
  • Cox , D. A. , Cox , A. D. and Moschis , G. P. 1990 . ‘When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting’, . Journal of Consumer Research , 17 (2) : 149 – 59 .
  • Davis , F. D. 1989 . ‘Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology’, . MIS Quarterly , 13 (3) : 319 – 40 .
  • Davis , F. D. 1993 . ‘User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts’, . International Journal of Man‐machine Studies , 38 (3) : 475 – 87 .
  • Davis , F. D. , Bagozzi , R. P. and Warshaw , P. R. 1989 . ‘User Acceptance of Computer Technology: A Comparison of Two Theoretical Models’, . Management Science , 35 (8) : 982 – 1003 .
  • Davis , F. D. and Venkatesh , V. 1996 . ‘A Critical Assessment of Potential Measurement Biases in the Technology Acceptance Model: Three Experiments’, . International Journal of Human‐computer Studies , 45 (1) : 19 – 45 .
  • Dennis , C. and McCall , A. 2005 . ‘The Savannah Hypothesis of Shopping’, . Business Strategy Review , 16 (3) : 12 – 6 .
  • Dennis , C. , Newman , A. and Marsland , D. 2005 . Objects of Desire: Consumer Behaviour in Shopping Centre Choices , Basingstoke : Palgrave MacMillan .
  • Diamantopoulos , A. and Siguaw , J. A. 2000 . Introducing Lisrel: A Guide for the Uninitiated , London : Sage .
  • Dholakia , R. R. 1999 . ‘Going Shopping: Key Determinants of Shopping Behaviours and Motivations’, . International Journal of Retail and Distribution Management , 27 (4) : 154 – 65 .
  • Dholakia , R. R. and Chiang , K.‐P. 2003 . ‘Shoppers in Cyberspace: Are They from Venus or Mars and Does it Matter?’, . Journal of Consumer Psychology , 13 (1/2) : 171 – 6 .
  • Drossos , D. , Giaglis , G. M. and Lekakos , G. 2007 . “ ‘An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising’, ” . In Proceedings of the 40th Hawaii International Conference on System Sciences Hawaii, p. 58, full paper on CD–ROM, 3–6 January
  • Durvasula , S. , Andrews , C. J. , Lysonski , S. and Netemeyer , R. G. 1993 . ‘Assessing the Cross‐national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General’, . Journal of Consumer Research , 19 (4) : 626 – 36 .
  • Dutta‐Bergman , M. J. 2006 . ‘The Demographic and Psychographic Antecedents of Attitude toward Advertising’, . Journal of Advertising Research , 46 (1) : 102 – 12 .
  • Eiser , J. R. , Miles , S. and Frewer , L. J. 2002 . ‘Trust, Perceived Risk, and Attitudes Toward Food Technologies’, . Journal of Applied Social Psychology , 32 (11) : 2423 – 33 .
  • Fischer , E. and Arnold , S. J. 1994 . ‘Sex, Gender Identity, Gender Role Attitudes, and Consumer Behavior’, . Psychology and Marketing , 11 (2) : 163 – 82 .
  • Fishbein , M. and Ajzen , I. 1975 . Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research , Reading, MA : Addison‐Wesley .
  • Fitzgerald , J. L. and Arndt , S. 2002 . ‘Reference Group Influence on Adolescent Alcohol Use’, . Journal of Alcohol and Drug Education , 47 (2) : 42 – 56 .
  • Fornell , C. and Larcker , D. F. 1981 . ‘Structural Equation Models with Unobservable Variables and Measurement Error’, . Journal of Marketing Research , 18 (3) : 39 – 50 .
  • Gambetta , D. 2000 . “ ‘Can We Trust Trust?’, ” . In Trust: Making and Breaking Cooperative Relations , Edited by: Gambetta , D . 213 – 37 . Oxford : University of Oxford .
  • Ganesan , S. and Hess , R. 1997 . ‘Dimensions and Levels of Trust: Implications for Commitment to a Relationship’, . Marketing Letters , 8 (4) : 439 – 48 .
  • Gaski , J. F. and Etzel , M. J. 1986 . ‘The Index of Consumer Sentiment Toward Marketing’, . Journal of Marketing , 50 (3) : 71 – 81 .
  • Gefen , D. 2002 . ‘Reflections on the Dimensions of Trust and Trustworthiness among Online Consumers’, . SIGMIS Database , 33 (3) : 38 – 53 .
  • Gefen , D. , Karahanna , E. and Straub , D. W. 2003 . ‘Inexperience and Experience with Online Stores: The Importance of TAM and Trust’, . IEEE Transactions on Engineering Management , 50 (3) : 307 – 21 .
  • Gefen , D. and Straub , D. W. 2000 . ‘The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of e‐Commerce Adoption’, . Journal of the Association for Information Systems , 1 (8) : 1 – 28 .
  • Gefen , D. , Straub , D. W. and Boudreau , M.‐C. 2000 . ‘Structural Equation Modeling and Regression: Guidelines for Research Practice’, . Communications of AIS , 7 (7) : 1 – 78 .
  • Gopal , R. D. and Tripathi , A. K. 2006 . ‘Advertising via Wireless Networks’, . International Journal of Mobile Communications , 4 (1) : 1 – 16 .
  • Haghirian , P. , Madlberger , M. and Tanuskova , A. 2005 . “ ‘Increasing Advertising Value of Mobile Marketing – An Empirical Study of Antecedents’, ” . Proceedings of the 38th Hawaii International Conference on System Sciences, Hawaii, p. 32. 3, full paper on CD–ROM, 3–6 January
  • Hair , J. F. , Black , B. , Babin , B. , Anderson , R. E. and Tatham , R. L. 2006 . Multivariate Data Analysis , Englewood Cliffs, NJ : Prentice Hall . 6th ed.
  • Harris , L. C. and Goode , M. M. H. 2004 . ‘The Four Levels of Loyalty and the Pivotal Role of Trust: A Study of Online Service Dynamics’, . Journal of Retailing , 80 (2) : 139 – 58 .
  • Haytko , D. L. and Baker , J. 2004 . ‘It’s All at the Mall: Exploring Adolescent Girls’ Experiences’, . Journal of Retailing , 80 (1) : 67 – 83 .
  • Hess , J. S. 1995 . “ ‘Construction and Assessment of a Scale To Measure Consumer Trust’, ” . In AMA Winters Educators’ Proceedings 6 , Edited by: Stern , B and Zinkhanspp , G. M . 20 – 26 . Chicago, IL : AMA .
  • Hsu , C. H. C. , Kang , S. K. and Lam , T. 2006 . ‘Reference Group Influences among Chinese Travelers’, . Journal of Travel Research , 44 (4) : 474 – 84 .
  • Hu , L.‐T. and Bentler , P. M. 1995 . “ ‘Evaluating Model Fit’, ” . In Structural Equation Modeling , Edited by: Hoyle , R. H . 76 – 99 . Thousand Oaks, CA : Sage .
  • Huang , E. and Chuang , M. H. 2007 . ‘Extending the Theory of Planned Behavior as a Model to Explain Post‐merger Employee Behavior of IS Use’, . Computers in Human Behavior , 23 (1) : 240 – 57 .
  • Hung , S.‐Y. , Ku , C.‐Y. and Chang , C.‐M. 2003 . ‘Critical Factors of WAP Services Adoption: An Empirical Study’, . Electronic Commerce Research and Applications , 2 (1) : 42 – 60 .
  • Hyvönen , K. and Repo , P. 2005 . “ ‘Mobiilipalvelut suomalaisten arjessa [Mobile Services in Finnish Consumers, Everyday Life], ” . In Vox Consumptoris–Kuluttajan Ääni , Edited by: Leskinen , J , Hallman , H , Isoniemi , M , Perälä , L , Pohjoisah , T and Pylvänäinen , E . 41 – 59 . Kerava, , Finland : The National Consumer Research Centre, Savio Publishers Ltd . [Consumer's voice]
  • Informa Telecoms and Media . 2006 . “ ‘Mobile Advertising Services: Generating Revenue through Subsidised Content’, ” . Research Report (September)
  • Jayawardhena , C. , Kuckertz , A. , Karjaluoto , H. and Kautonen , T. forthcoming . ‘Antecedents to Permission Based Mobile Marketing: An Initial Examination’, . European Journal of Marketing ,
  • Karahanna , E. , Agarwal , R. and Angst , C. 2006 . ‘Reconceptualizing Compatibility Beliefs in Technology Acceptance Research’, . MIS Quarterly , 30 (4) : 781 – 804 .
  • Karjaluoto , H. and Alatalo , T. 2007 . ‘Consumers' Attitudes Towards and Intention to Participate in Mobile Marketing’, . International Journal of Services Technology and Management , 8 (2/3) : 155 – 73 .
  • Karjaluoto , H. , Leppäniemi , M. , Standing , C. , Kajalo , S. , Merisavo , M. , Virtanen , V. and Salmenkivi , S. 2006 . ‘Individual Differences in the Use of Mobile Services among Finnish Consumers’, . International Journal of Mobile Marketing , 1 (2) : 4 – 10 .
  • Kautonen , T. , Karjaluoto , H. , Jayawardhena , C. and Kuckertz , A. 2007 . ‘Permission‐based Mobile Marketing and Sources of Trust in Selected European Markets’, . Journal of Systems and Information Technology , 9 (2) : 104 – 23 .
  • Keil , M. , Peranek , P. M. and Konsynski , B. R. 1995 . ‘Usefulness and Ease of Use: Field Study Evidence Regarding Task Considerations’, . Decision Support Systems , 13 (1) : 75 – 91 .
  • Kim , M.‐S. and Hunter , J. E. 1993 . ‘Relationships among Attitudes, Behavioral Intentions, and Behavior’, . Communication Research , 20 (3) : 331 – 64 .
  • King , W. R. and He , J. 2006 . ‘A Meta‐analysis of the Technology Acceptance Model’, . Information & Management , 43 (6) : 740 – 55 .
  • Laroche , M. , Saad , G. , Cleveland , M. and Browne , E. 2000 . ‘Gender Differences in Information Search Strategies for a Christmas Gift’, . Journal of Consumer Marketing , 17 (6) : 500 – 24 .
  • Lavin , M. 1993 . ‘Husband‐dominant, Wife‐dominant, Joint: A Shopping Typology for Baby Boom Couples’, . Journal of Consumer Research , 10 (3) : 33 – 42 .
  • Lee , H.‐H. , Fiore , A. M. and Kim , J. 2006 . ‘The Role of the Technology Acceptance Model in Explaining Effects of Image Interactivity Technology on Consumer Responses’, . International Journal of Retail & Distribution Management , 34 (8) : 621 – 44 .
  • Lee , M. K. O. and Turban , E. 2001 . ‘A Trust Model for Internet Shopping’, . International Journal of Electronic Commerce , 6 (1) : 75 – 91 .
  • Legris , P. , Ingham , J. and Collerette , P. 2003 . ‘Why do People Use Information Technology? A Critical Review of the Technology Acceptance Model’, . Information & Management , 40 (3) : 191 – 204 .
  • Leppäniemi , M. , Sinisalo , J. and Karjaluoto , H. 2006 . ‘A Review of Mobile Marketing Research’, . International Journal of Mobile Marketing , 1 (1) : 2 – 12 .
  • Lessig , V. P. and Park , C. W. 1978 . ‘Promotional Perspectives of Reference Group Influence: Advertising Implications’, . Journal of Advertising , 7 (2) : 41 – 7 .
  • Lutz , R. J. 1985 . “ ‘Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework’, ” . In Psychological Processes and Advertising Effects , Edited by: Alwitt , L. F and Mitchell , A. A . 45 – 63 . NJ : Erlbaum .
  • Martin , B. A. S. , Durme , J. V. , Raulas , M. and Merisavo , M. 2003 . ‘Email Advertising: Exploratory Insights from Finland’, . Journal of Advertising Research , 43 (3) : 293 – 300 .
  • Mathieson , K. 1991 . ‘Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior’, . Information Systems Research , 2 (3) : 173 – 91 .
  • McKechnie , S. , Winklhofer , H. and Ennew , C. 2006 . ‘Applying the Technology Acceptance Model to the Online Retailing of Financial Services’, . International Journal of Retail & Distribution Management , 34 (4/5) : 388 – 410 .
  • McKnight , D. H. and Chervany , N. L. 2002 . ‘What Trust Means in e‐Commerce Customer Relationships: An Interdisciplinary Conceptual Typology’, . International Journal of Electronic Commerce , 6 (2) : 35 – 59 .
  • McKnight , D. H. , Choudhury , V. and Kacmar , C. C. 2002 . ‘The Impact of Initial Consumer Trust on Intentions to Transact with a Website: A Trust Building Model’, . Journal of Strategic Information Systems , 11 (3) : 297 – 323 .
  • Mehta , S. C. , Lalwani , A. K. and Ping , L. 2001 . ‘Reference Group Influence and Perceived Risk in Services among Working Women in Singapore: A Replication and Extension’, . Journal of International Consumer Marketing , 14 (1) : 43 – 65 .
  • Merisavo , M. , Kajalo , S. , Karjaluoto , H. , Virtanen , V. , Salmenkivi , S. , Raulas , M. and Leppäniemi , Matti . 2007 . ‘An Empirical Study of the drivers of Consumer Acceptance of Mobile Advertising’, . Journal of Interactive Advertising , 7 (2) available from http://www.jiad.org/index.htm
  • Miller , D. 1998 . A Theory of Shopping , Ithaca, NY : Cornell University .
  • Minahan , S. and Beverland , M.I. 2005 . Why Women Shop , Milton, Queensland : Wrightbooks .
  • Montoya‐Weiss , M. M. , Voss , G. B. and Grewall , D. 2003 . ‘Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider’, . Journal of the Academy of Marketing Science , 31 (4) : 448 – 58 .
  • Morgan , R. M. and Hunt , S. D. 1994 . ‘The Commitment‐trust Theory of Relationship Marketing’, . Journal of Marketing , 58 (3) : 20 – 38 .
  • Moschis , G. P. 1976 . ‘Social Comparison and Informal Group Influence’, . Journal of Marketing Research , 13 (3) : 237 – 44 .
  • Muehling , D. D. 1987 . ‘An Investigation of Factors Underlying Attitudes Toward Advertising in General’, . Journal of Advertising , 16 (1) : 32 – 40 .
  • Muk , A. and Babin , B. J. 2006 . ‘U.S. Consumers' Adoption – Non‐adoption of Mobile SMS Advertising’, . International Journal of Mobile Marketing , 1 (1) : 21 – 29 .
  • Netemeyer , R. G. and Burton , S. 1990 . ‘Examining the Relationships between Voting Behavior, Intention, Perceived Behavioural Control, and Expectation’, . Journal of Applied Social Psychology , 20 (8) : 661 – 80 .
  • Nunnally , J. C. 1978 . Psychometric Theory , New York : McGraw‐Hill . (2nd ed.)
  • Nysveen , H. , Pedersen , P. E. and Thorbjørnsen , H. 2005a . ‘Intentions to Use Mobile Services: Antecedents and Cross‐service Comparisons’, . Journal of the Academy of Marketing Science , 33 (3) : 330 – 46 .
  • Nysveen , H. , Pedersen , P. E. and Thorbjørnsen , H. 2005b . ‘Explaining Intention to use Mobile Chat Services: Moderating Effects of Gender’, . Journal of Consumer Marketing , 22 (5) : 247 – 56 .
  • Nysveen , H. , Pedersen , P. E. , Thorbjørnsen , H. and Berthon , P. 2005 . ‘Mobilizing the Brand. The Effects of Mobile Services on Brand Relationships and Main Channel Use’, . Journal of Service Research , 7 (3) : 257 – 76 .
  • Obermiller , C. and Spangenberg , E. R. 1998 . ‘Development of a Scale to Assess Consumer Scepticism toward Advertising’, . Journal of Consumer Psychology , 7 (2) : 187 – 206 .
  • Otnes , C. and McGrath , M. A. 2001 . ‘Perceptions and Realities of Male Shopping Behaviour’, . Journal of Retailing , 77 (1) : 111 – 37 .
  • Palan , K. M. 2002 . ‘Gender Identity in Consumer Behaviour Research: A Literature Review and Research Agenda’, . Academy of Marketing Science Review , 20 (10) : 1 – 26 .
  • Pedersen , P. E. 2005 . ‘Adoption of Mobile Internet Services: An Exploratory Study of Mobile Commerce Early Adopters’, . Journal of Organrzational Computing and Electronic Commerce , 15 (3) : 203 – 21 .
  • Peppers , D. and Rogers , M. 1993 . The One to One Future: Building Relationships One Customer at a Time , New York : Currency .
  • Peppers , D. , Rogers , M. and Dorf , B. 1999 . ‘Is your Company Ready for One‐to‐one Marketing?’, . Harvard Business Review , 77 (1) : 151 – 60 .
  • Peter , P. J. and Olson , J. C. 1990 . Consumer Behavior and Marketing Strategy , Hillsdale, NJ : Lawrence Erlbaum Publishers . (2nd ed.)
  • Pikkarainen , K. , Pikkarainen , T. , Karjaluoto , H. and Pahnila , S. 2004 . ‘Consumer Acceptance of Online Banking: An Extension of the Technology Acceptance Model’, . Internet Research: Electronic Networking and Applications , 14 (3) : 224 – 35 .
  • Pollay , R. W. and Mittal , B. 1993 . ‘Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising’, . Journal of Marketing , 57 (3) : 99 – 114 .
  • Poortinga , W. and Pidgeon , N. F. 2006 . ‘Prior Attitudes, Salient Value Similarity, and Dimensionality: Toward an Integrative Model of Trust in Risk Regulation’, . Journal of Applied Social Psychology , 36 (7) : 1674 – 700 .
  • Rohm , A. J. and Sultan , F. 2006 . ‘An Exploratory Cross‐market Study of Mobile Marketing Acceptance’, . International Journal of Mobile Marketing , 1 (1) : 4 – 12 .
  • Sandage , C. H. and Leckenby , J. D. 1980 . ‘Student Attitudes toward Advertising: Institution vs. Instrument’, . Journal of Advertising , 9 (2) : 29 – 32 .
  • Sargeant , A. and Lee , S. 2004 . ‘Trust and Relationship Commitment in the United Kingdom Voluntary Sector: Determinants of Donor Behavior’, . Psychology & Marketing , 21 (8) : 613 – 35 .
  • Scharl , A. , Dickinger , A. and Murphy , J. 2005 . ‘Diffusion and Success Factors of Mobile Marketing’, . Electronic Commerce Research and Applications , 4 (2) : 159 – 73 .
  • Scornavacca , E. and McKenzie , J. 2007 . ‘Unveiling Managers’ Perceptions of the Critical Success Factors for SMS Based Campaigns’, . International Journal of Mobile Communications , 5 (4) : 445 – 56 .
  • Selnes , F. and Grønhaug , K. 2000 . ‘Effects of Supplier Reliability and Benevolence in Business Marketing’, . Journal of Business Research , 49 (3) : 259 – 71 .
  • Shavitt , S. , Lowrey , P. and Haefner , J. 1998 . ‘Public Attitudes toward Advertising: More Favorable Than You Might Think’, . Journal of Advertising Research , 38 (4) : 7 – 22 .
  • Sheppard , B. H. , Hartwick , J. and Warshaw , P. R. 1988 . ‘The Theory of Reasoned Action: A Meta‐analysis of Past Research with Recommendations for Modifications and Future Research’, . Journal of Consumer Research , 15 (3) : 325 – 43 .
  • Siau , K. and Shen , Z. 2003 . ‘Building Customer Trust in Mobile Commerce’, . Communications of the ACM , 46 (4) : 91 – 4 .
  • Sinisalo , J. , Salo , J. , Leppäniemi , M. and Karjaluoto , H. 2007 . ‘Mobile Customer Relationship Management – Underlying Issues and Challenges’, . Business Process Management Journal , 13 (6) : 771 – 87 .
  • Sjöberg , L. 2002 . ‘Attitudes toward Technology and Risk: Going Beyond What is Immediately Given’, . Policy Sciences , 35 (4) : 379 – 400 .
  • Smith , J. B. 1997 . ‘Selling Alliances: Issues and Insights’, . Industrial Marketing Management , 26 (2) : 146 – 61 .
  • Stern , B. B. 1999 . ‘Gender and Multicultural Issues in Advertising: Stages on the Research Highway’, . Journal of Advertising , 28 (1) : 1 – 9 .
  • Sultan , F. and Rohm , A. 2005 . ‘The Coming Era of “Brand in the Hand” Marketing’, . MIT Sloan Management Review , 47 (1) : 83 – 90 .
  • Taylor , S. and Todd , P. 1995a . ‘Assessing IT Usage: The Role of Prior Experience’, . MIS Quarterly , 19 (4) : 561 – 70 .
  • Taylor , S. and Todd , P. 1995b . ‘Understanding Information Technology Usage: A Test of Competing Models’, . Information Systems Research , 6 (2) : 144 – 76 .
  • Trappey , R. J., III. and Woodside , A. G. 2006 . ‘Consumer Responses to Interactive Advertising Campaign Coupling Short‐message‐service Direct Marketing and TV Commercials’, . Journal of Advertising Research , 45 (4) : 382 – 401 .
  • Tsang , M. M. , Ho , S.‐C. and Liang , T.‐P. 2004 . ‘Consumer Attitudes toward Mobile Advertising: An Empirical Study’, . International Journal of Electronic Commerce , 8 (3) : 65 – 78 .
  • Ullman , J. B. and Bentler , P. M. 2004 . “ ‘Structural Equation Modeling’, ” . In Handbook of Data Analysis , Edited by: Hardy , M. M and Bryman , A . 431 – 58 . London : Sage .
  • Underhill , P. 1999 . Why We Buy , London : Orion .
  • Vargo , S. L. and Lusch , R. F. 2004 . ‘Evolving to a New Dominant Logic for Marketing’, . Journal of Marketing , 68 (1) : 1 – 17 .
  • Venkatesh , S. 2005 . ‘Building on the Momentum in Interactive Marketing’, . Journal of Interactive Marketing , 19 (4) : 2 – 3 .
  • Venkatesh , V. and Davis , F. D. 1996 . ‘A Model of the Antecedents of Perceived Ease of Use: Development and Test’, . Decision Sciences , 27 (3) : 451 – 81 .
  • Venkatesh , V. and Davis , F. D. 2000 . ‘A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies’, . Management Science , 46 (2) : 186 – 204 .
  • Venkatesh , V. and Morris , M. G. 2000 . ‘Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence and their Role in Technology Acceptance and Usage Behaviour’, . MIS Quarterly , 24 (1) : 115 – 39 .
  • Venkatesh , V. , Morris , M. G. , Davis , G. B. and Davis , F. D. 2003 . ‘User Acceptance of Information Technology: Toward a Unified View’, . MIS Quarterly , 27 (3) : 425 – 78 .
  • Watson , R. T. , Pitt , L. F. , Berthon , P. E. and Zinkhan , G. M. 2002 . ‘U‐Commerce: Expanding the Universe of Marketing’, . Journal of the Academy of Marketing Science , 30 (4) : 333 – 47 .
  • Yang , S.‐C. , Hung , W.‐Ch. , Sung , K. and Farn , C.‐K. 2006 . ‘Investigating Initial Trust Toward e‐Tailers from the Elaboration Likelihood Model Perspective’, . Psychology and Marketing , 23 (5) : 429 – 45 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.