Research on Consumer Behaviour in Online Auctions: Insights from a Critical Literature Review

References

• Amyx , D. A. and Luehlfing , M. S. 2006 . ‘Winner's Curse and Parallel Sales Channels – Online Auctions Linked Within e‐Tail Websites’ . Information & Management , 43 (8) : 919 – 27 .
   Google Scholar
• Antony , S. , Lin , Z. and Xu , B. 2006 . ‘Determinants of Escrow Service Adoption in Consumer‐to‐consumer Online Auction Market: An Experimental Study’ . Decision Support Systems , 42 (3) : 1889 – 900 .
   Web of Science ®Google Scholar
• Ariely , D. , Ockenfels , A. and Roth , A. E. 2005 . ‘An Experimental Analysis of Ending Rules in Internet Auctions’ . The Rand Journal of Economics , 36 (4) : 890 – 907 .
   Google Scholar
• Ariely , D. and Simonson , I. 2003 . ‘Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auction’ . Journal of Consumer Psychology , 13 (1&2) : 113 – 23 .
   Google Scholar
• Avery , C. R. 1998 . ‘Strategic Jumping Bidding in English Auctions’ . Review of Economic Studies , 65 (2) : 185 – 210 .
   Google Scholar
• Ba , S. and Pavlou , P. A. 2002 . ‘Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior’ . MIS Quarterly , 23 (3) : 243 – 68 .
   Google Scholar
• Ba , S. , Whinston , A. B. and Zhang , H. 2003 . ‘Building Trust Into Online Auction Markets through an Economic Incentive Mechanism’ . Decision Support Systems , 35 (3) : 273 – 86 .
   Web of Science ®Google Scholar
• Bajari , P. and Hortacsu , A. 2003 . ‘Winner's Curse, Reserve Prices and Endogenous Entry: Empirical insights from eBay Auctions’ . Rand Journal of Economics , 34 : 329 – 55 .
   Web of Science ®Google Scholar
• Baker , J. and Song , J. 2007 . ‘A Review of Single‐item Internet Auction Literature and a Model of Future Research’ . Journal of Electronic Commerce in Organizations , 5 (1) : 42 – 68 .
   Google Scholar
• Bapna , R. 2003 . ‘When Snipers become Predators: Can Mechanism Design Save Online Auctions?’ . Communications of the ACM , 46 (12) : 152 – 8 .
   Web of Science ®Google Scholar
• Bapna , R. , Goes , P. and Gupta , A. 2000 . ‘A Theoretical and Empirical Investigation of Multi‐item On‐line Auctions’ . Information Technology and Management , 1 (1–2) : 1 – 23 .
   Google Scholar
• Bapna , R. , Goes , P. and Gupta , A. 2001a . ‘Comparative Analysis of Multi‐item Online Auctions: Evidence from the Laboratory’ . Decision Support Systems , 32 (2) : 135 – 53 .
   Google Scholar
• Bapna , R. , Goes , P. and Gupta , A. 2001b . ‘Insights and Analyses of Online Auctions’ . Communications of the ACM , 44 (11) : 42 – 50 .
   Google Scholar
• Bapna , R. , Goes , P. and Gupta , A. 2003a . ‘Analysis and Design of Business‐to‐Consumer Online Auctions’ . Management Science , 49 (1) : 85 – 101 .
   Google Scholar
• Bapna , R. , Goes , P. and Gupta , A. 2003b . ‘Replicating Online Yankee Auctions to Analyze Auctioneers' and Bidders' Strategies’ . Information Systems Research , 14 (3) : 244 – 68 .
   Google Scholar
• Bapna , R. , Goes , P. , Gupta , A. and Jin , Y. 2004 . ‘User Heterogeneity and its Impact on Electronic Auction Market Design: An Empirical Exploration’ . MIS Quarterly , 28 (1) : 21 – 43 .
   Web of Science ®Google Scholar
• Bapna , R. , Jank , W. and Shmueli , G. 2008 . ‘Price Formation and its Dynamics in Online Auctions’ . Decision Support Systems , 44 (3) : 641 – 56 .
   Google Scholar
• Bichler , M. , Field , S. and Werthner , H. 2001 . ‘Introduction: Theory and Application of Electronic Market Design’ . Electronic Commerce Research , 1 (3) : 215 – 20 .
   Google Scholar
• Borle , S. , Boatwright , P. and Kadane , J. B. 2006 . ‘The Timing of Bid Placement and Extent of Multiple Bidding: An Empirical Investigation Using eBay Online Auction’ . Statistical Science , 21 (2) : 194 – 205 .
   Google Scholar
• Bosnjak , M. , Obermeier , D. and Tuten , T. L. 2006 . ‘Predicting and Explaining the Propensity to Bid in Online Auctions: A Comparison of Two Action‐theoretical Models’ . Journal of Consumer Behaviour , 5 (2) : 102 – 16 .
   Google Scholar
• Brint , A. T. 2003 . ‘Investigating Buyer and Seller Strategies in Online Auctions’ . Journal of the Operational Research Society , 54 (11) : 1177 – 88 .
   Google Scholar
• Bruce , N. , Haruvy , E. and Rao , R. 2004 . ‘Seller Rating, Price, and Default in Online Auctions’ . Journal of Interactive Marketing , 18 (4) : 37 – 50 .
   Google Scholar
• Budish , E. B. and Takeyama , L. N. 2001 . ‘Buy Prices in Online Auctions: Irrationality on the Internet?’, . Economics Letters , 72 (3) : 325 – 33 .
   Google Scholar
• Cameron , D. D. and Galloway , A. 2005 . ‘Consumer Motivations and Concerns in Online Auctions: An Exploratory Study’ . International Journal of Consumer Studies , 29 (3) : 181 – 92 .
   Google Scholar
• Carare , O. and Rothkopf , M. 2005 . ‘Slow Dutch Auctions’ . Management Science , 51 (3) : 365 – 73 .
   Google Scholar
• Carter , C. , Kaufmann , L. , Beall , S. , Carter , P. , Hendrick , T. and Petersen , K. 2004 . ‘Reverse Auctions – Grounded Theory from the Buyer and Supplier Perspective’ . Transportation Research , 40 (3) : 229 – 54 .
   Google Scholar
• Chakravarti , D. , Greenleaf , E. , Sinha , A. , Cheema , A. , Cox , J. C. , Priedman , D. , Ho , T. H. , Issac , R. M. , Mitchell , A. A. , Rapoport , A. , Rothkopf , M. H. , Srivastava , J. and Zwick , R. 2002 . ‘Auctions: Research Opportunities in Marketing’ . Marketing Letters , 13 (3) : 281 – 96 .
   Google Scholar
• Chen , J. , Chen , X. and Song , X. 2006 . ‘Comparison of the Group‐buying Auction and the Fixed Pricing Mechanism’ . Decision Support Systems , 43 (2) : 445 – 59 .
   Google Scholar
• Dai , Q. and Kauffman , R. 2002 . ‘Business Models for Internet‐based B2B Electronic Markets’ . International Journal of Electronic Commerce , 6 (4) : 41 – 72 .
   Google Scholar
• Dholakia , U. M. 2005 . ‘The Usefulness of Bidders' Reputation Ratings to Sellers in Online Auctions’ . Journal of Interactive Marketing , 19 (1) : 31 – 40 .
   Google Scholar
• Dholakia , U. M. and Soltysinski , K. 2001 . ‘Coveted or Overlooked? The Psychology of Bidding for Comparable Listings in Digital Auctions’ . Marketing Letters , 12 (3) : 225 – 37 .
   Web of Science ®Google Scholar
• Dholakia , U. M. and Simonson , I. 2005 . ‘The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behaviour’ . Marketing Science , 24 (2) : 206 – 17 .
   Google Scholar
• Ding , M. , Eliashberg , J. , Huber , J. and Saini , R. 2005 . ‘Emotional Bidders – An Analytical and Experimental Examination of Consumers' Behaviour in a Priceline‐like Reverse Auction’ . Management Science , 51 (3) : 352 – 64 .
   Google Scholar
• Dodonova , A. and Khoroshilov , Y. 2004 . ‘Anchoring and Transaction Utility: Evidence from On‐line Auctions’ . Applied Economics Letters , 11 (5) : 307 – 10 .
   Google Scholar
• Easley , R. F. and Tenorio , R. 2004 . ‘Jumping Bidding Strategies in Internet Auctions’ . Management Science , 50 (10) : 1407 – 19 .
   Google Scholar
• Gilkeson , J. H. and Reynolds , K. 2003 . ‘Determinants of Internet Auction Success and Closing Price: An Exploratory Study’ . Psychology and Marketing , 20 (6) : 537 – 66 .
   Google Scholar
• Gregg , D. G. and Scott , J. E. 2006 . ‘The Role of Reputation Systems in Reducing Online Auction Fraud’ . International Journal of Electronic Commerce , 10 (3) : 95 – 120 .
   Google Scholar
• Hann , I.‐H. and Terwiesch , C. 2003 . ‘Measuring the Frictional Costs of Online Transactions: The Case of a Name‐Your‐Own‐Price Channel’ . Management Science , 49 (11) : 1563 – 79 .
   Google Scholar
• Hannon , D. 2004 . ‘Online Buying Gathers Steam, One Buyer at a Time’ . Purchasing , 130 (16) : 40 – 3 .
   Google Scholar
• Hartley , J. L. , Lane , M. D. and Duplaga , E. A. 2006 . ‘Exploring the Barriers to the Adoption of e‐Auctions for Sourcing’ . International Journal of Operations and Production Management , 26 (2) : 202 – 21 .
   Google Scholar
• Herschlag , M. and Zwick , R. 2000 . ‘Internet Auctions: Popular and Professional Literature Review’ . Quarterly Journal of Electronic Commerce , 1 (2) : 161 – 86 .
   Google Scholar
• Heyman , J. E. , Orhun , Y. and Ariely , D. 2004 . ‘Auction Fever: The Effect of Opponents and Quasi‐endowment on Product Valuations’ . Journal of Interactive Marketing , 18 (4) : 7 – 21 .
   Google Scholar
• Houser , D. and Wooders , J. 2006 . ‘Reputation in Auctions: Theory, and Evidence from eBay’ . Journal of Economics & Management Strategy , 15 (2) : 353 – 69 .
   Web of Science ®Google Scholar
• Hu , X. , Lin , Z. , Whinston , A. B. and Zhang , H. 2004 . ‘Hope or Hype: On the Viability of Escrow Services as Trusted Third Parties in Online Auction Environments’ . Information Systems Research , 15 (3) : 236 – 49 .
   Google Scholar
• Jap , S. 2003 . ‘An Exploratory Study of the Introduction of Online Reverse Auctions’ . Journal of the Academy of Marketing Science , 67 (3) : 96 – 108 .
   Google Scholar
• Kamins , M. A. , Dreze , X. and Folkes , V. S. 2004 . ‘Effects of Seller‐supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context’ . Journal of Consumer Research , 30 (4) : 622 – 8 .
   Web of Science ®Google Scholar
• Kauffman , R. J. and Wang , B. 2001 . ‘New Buyers' Arrival under Dynamic Pricing Market Microstructure: The Case of Group‐buying Discounts on the Internet’ . Journal of Management Information Systems , 18 (2) : 157 – 88 .
   Google Scholar
• Kauffman , R. J. and Wood , C. A. 2005 . ‘The Effects of Shilling on Final Bid Prices in Online Auctions’ . Electronic Commerce Research and Applications , 4 (1) : 21 – 34 .
   Google Scholar
• Kauffman , R. J. and Wood , C. A. 2006 . ‘Doing their Bidding: An Empirical Examination of Factors that Affect a Buyer's Utility in Internet Auctions’ . Information Technology and Management , 7 (3) : 171 – 90 .
   Google Scholar
• Ku , G. , Malhotra , D. and Murnighan , J. K. 2005 . ‘Towards a Competitive Arousal Model of Decision‐making: A Study of Auction Fever in Live and Internet Auctions’ . Organizational Behaviour and Human Decision Processes , 96 (2) : 89 – 103 .
   Google Scholar
• Kwon , O. , Byung , K. , Choong‐Ryuhn and Lee , E. J. 2002 . ‘Impact of Website Information Design Factors on Consumer Ratings of Web‐based Auction Sites’ . Behaviour and Information Technology , 21 (6) : 387 – 402 .
   Google Scholar
• Leloup , B. and Deveaux , L. 2001 . ‘Dynamic Pricing on the Internet: Theory and Simulations’ . Electronic Commerce Research , 1 (3) : 265 – 76 .
   Google Scholar
• Lin , Z. , Li , D. , Janamanchi , B. and Huang , W. 2006 . ‘Reputation Distribution and Consumer‐to‐consumer Online Auction Market Structure: An Exploratory Study’ . Decision Support Systems , 41 (2) : 435 – 48 .
   Google Scholar
• Lucking‐Reiley , D. 1999 . ‘Using Field Experiments to Test Equivalence Between Auction Formats: Magic on the Internet’ . American Economic Review , 89 (5) : 1063 – 80 .
   Google Scholar
• Lucking‐Reiley , D. 2000 . ‘Auctions on the Internet: What's Being Auctioned, and How?’, . Journal of Industrial Economics , 48 (3) : 227 – 52 .
   Google Scholar
• MacInnes , I. , Li , Y. and Yurcik , W. 2005 . ‘Reputation and Dispute in eBay Transactions’ . International Journal of Electronic Commerce , 10 (1) : 27 – 54 .
   Google Scholar
• Mathews , T. 2003 . ‘A Risk Averse Seller in a Continuous Time Auction with a Buyout Option’ . Brazilian Electronic Journal of Economics , 5 (2)
   Google Scholar
• Mathews , T. 2004 . ‘The Impact of Discounting on an Auction with a Buyout Option: A Theoretical Analysis Motivated by eBay's Buy‐it‐Now Feature’ . Journal of Economics , 81 (1) : 25 – 52 .
   Google Scholar
• Mathews , T. and Katzman , B. 2006 . ‘The Role of Varying Risk Attitudes in an Auction with a Buyout Option’ . Economic Theory , 27 (3) : 597 – 613 .
   Google Scholar
• McDonald , C. G. and Slawson , V. C. 2002 . ‘Reputation in an Internet Auction Market’ . Economic Inquiry , 40 (3) : 633 – 50 .
   Google Scholar
• McKinney , V. , Yoon , K. and Zahedi , F. “M.”. 2002 . ‘The Measurement of Web‐customer Satisfaction: An Expectation and Disconfirmation Approach’ . Information Systems Research , 13 (3) : 296 – 315 .
   Web of Science ®Google Scholar
• Melnik , M. I. and Alm , J. 2002 . ‘Does a Seller's Ecommerce Reputation Matter? Evidence from eBay Auctions’ . The Journal of Industrial Economics , 50 (3) : 337 – 49 .
   Google Scholar
• Mollenberg , A. 2004 . ‘Internet Auctions in Marketing: The Consumer Perspective’ . Electronic Markets , 14 (4) : 360 – 71 .
   Google Scholar
• Namazi , A. and Schadschneider , A. S. 2006 . ‘Statistical Properties of Online Auctions’ . International Journal of Modern Physics , 17 (10) : 1485 – 93 .
   Google Scholar
• Ockenfels , A. and Roth , A. E. 2002 . ‘The Timing of Bids in Internet Auctions: Market Design, Bidder Behaviour, and Artificial Agents’ . Artificial Intelligence Magazine , 23 (3) : 79 – 87 .
   Google Scholar
• Oh , W. 2002 . ‘C2C Versus B2C: A Comparison of the Winner's Curse in Two Types of Electronic Auctions’ . International Journal of Electronic Commerce , 6 (4) : 115 – 38 .
   Google Scholar
• Onur , I. and Tomak , K. 2006 . ‘Impact of Ending Rules in Online Auctions: The Case of Yahoo.com’ . Decision Support Systems , 42 (3) : 1835 – 42 .
   Google Scholar
• Ottaway , T. A. , Bruneau , C. L. and Evans , G. E. 2003 . ‘The Impact of Auction Item Image and Buyer/seller Feedback Rating on Electronic Auctions’ . The Journal of Computer Information Systems , 43 (3) : 56 – 60 .
   Google Scholar
• Park , Y.‐H. and Bradlow , E. T. 2005 . ‘An Integrated Model for Bidding Behaviour in Internet Auctions: Whether, Who, When, and How Much’ . Journal of Marketing Research , 42 (4) : 470 – 82 .
   Google Scholar
• Pavlou , P. A. and Gefen , D. 2004 . ‘Building Effective Online Marketplaces with Institution‐based Trust’ . Information Systems Research , 15 (1) : 37 – 59 .
   Web of Science ®Google Scholar
• Pinker , E. J. , Seidmann , A. and Vakrat , Y. 2003 . ‘Managing Online Auctions: Current Business and Research Issues’ . Management Science , 49 (11) : 1457 – 84 .
   Web of Science ®Google Scholar
• Rafaeli , S. and Noy , A. 2002 . ‘Online Auctions, Messaging, Communication and Social Facilitation: A Simulation and Experimental Evidence’ . European Journal of Information Systems , 11 (3) : 196 – 207 .
   Web of Science ®Google Scholar
• Rafaeli , S. and Noy , A. 2005 . ‘Social Presence: Influence on Bidders in Internet Auctions’ . Electronic Markets , 15 (2) : 158 – 75 .
   Google Scholar
• Rainer , K. and Miller , M. 2005 . ‘Examining Differences Across Journal Rankings’ . Communications of the ACM , 48 (2) : 91 – 4 .
   Google Scholar
• Roth , A. E. and Ockenfels , A. 2002 . ‘Last‐minute Bidding and the Rules for Ending Second‐price Auctions: Evidence from eBay and Amazon Auctions on the Internet’ . American Economic Review , 92 (4) : 1093 – 103 .
   Web of Science ®Google Scholar
• Spann , M. and Tellis , G. J. 2006 . ‘Does the Internet Promote Better Consumer Decisions? The Case of Name‐Your‐Own‐Price Auctions’ . Journal of Marketing , 70 (1) : 65 – 78 .
   Google Scholar
• Spann , M. , Skiera , B. and Schafers , B. 2004 . ‘Measuring Individual Frictional Costs and Willingness‐to‐Pay via Name‐Your‐Own‐Price Mechanisms’ . Journal of Interactive Marketing , 18 (4) : 22 – 36 .
   Google Scholar
• Stafford , M. R. and Stern , B. 2002 . ‘Consumer Bidding Behaviour on Internet Auction Sites’ . International Journal of Electronic Commerce , 7 (1) : 135 – 50 .
   Google Scholar
• Standifird , S. S. 2001 . ‘Reputation and e‐Commerce: eBay Auction and the Asymmetrical Impact of Positive and Negative Ratings’ . Journal of Management , 27 (3) : 279 – 95 .
   Web of Science ®Google Scholar
• Standifird , S. S. 2002 . ‘Online Auctions and the Importance of Reputation Type’ . Electronic Markets , 12 (1) : 58 – 62 .
   Google Scholar
• Standifird , S. S. , Roelofs , M. R. and Durham , Y. 2004–5 . ‘The Impact of eBay's Buy–It–Now Function on Bidder Behaviour’ . International Journal of Electronic Commerce , 9 (2) : 167 – 76 .
   Google Scholar
• Stern , B. B. and Stafford , M. R. 2006 . ‘Individual and Social Determinants of Winning Bids in Online Auctions’ . Journal of Consumer Behaviour , 5 (1) : 43 – 55 .
   Google Scholar
• Terwiesch , C. , Savin , S. and Hann , I.‐H. 2005 . ‘Online Haggling at a Name‐Your‐Own‐Price Retailer: Theory and Application’ . Management Science , 51 (3) : 339 – 51 .
   Google Scholar
• Townsend , A. M. and Bennett , J. T. 2003 . ‘Living and Bidding in an Auction Economy’ . Communications of the ACM , 46 (12) : 351 – 3 .
   Google Scholar
• Tversky , A. and Kahneman , D. 1974 . ‘Judgment under Uncertainty: Heuristics and Biases’ . Science , 185 (4157) : 1124 – 31 .
   PubMed Web of Science ®Google Scholar
• Wang , K. , Wang , E. T. G. and Tai , C.‐F. 2002 . ‘A Study of Online Auction Sites in Taiwan: Product, Auction Rule, and Trading Type’ . International Journal of Information Management , 22 (2) : 127 – 42 .
   Google Scholar
• Ward , S. G. and Clark , J. M. 2002 . ‘Bidding Behaviour in On‐line Auctions: An Examination of the eBay Pokemon Card Market’ . International Journal of Electronic Commerce , 6 (4) : 139 – 55 .
   Google Scholar
• Wilcox , R. T. 2000 . ‘Experts and Amateurs: The Role of Experience in Internet Auctions’ . Marketing Letters , 11 (4) : 363 – 74 .
   Google Scholar
• Yang , K. C. C. 2005 . ‘Consumers' Attitudes Toward Regulation of Internet Auction Sites: A Third‐person Effect Perspective’ . Internet Research , 15 (4) : 359 – 77 .
   Google Scholar
• Zhang , J. 2006 . ‘The Roles of Players and Reputation: Evidence from eBay Online Auctions’ . Decision Support Systems , 42 (3) : 1800 – 18 .
   Google Scholar
• Zhang , H. and Li , H. 2006 . ‘Factors Affecting Payment Choices in Online Auctions: A Study of eBay Traders’ . Decision Support Systems , 42 (2) : 1076 – 88 .
   Google Scholar