66
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer

References

  • Aaker, J. L. (1999). The malleable self: The role of self-expression in persuasion. Journal of Marketing Research, 36(1), 45–57. https://doi.org/10.1177/002224379903600104
  • Aguirre-Rodriguez, A., Bosnjak, M., & Sirgy, M. J. (2012). Moderators of the self-congruity effect on consumer decision-making: A meta-analysis. Journal of Business Research, 65(8), 1179–1188. https://doi.org/10.1016/j.jbusres.2011.07.031
  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckman (Eds.), Action control: From cognition to behavior (pp. 11–39). Springer-Verlag.
  • Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting behavior. Prentice-Hall.
  • Bearden, W. O., & Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of Consumer Research, 9(2), 183–185. https://doi.org/10.1086/208911
  • Bîlbîie, A., Druică, E., Dumitrescu, R., Aducovschi, D., Sakizlian, R., & Sakizlian, M. (2021). Determinants of fast-food consumption in Romania: An application of the theory of planned behavior. Foods, 10(8), 1877. https://doi.org/10.3390/foods10081877
  • Brunborg, G. S., Skogen, J. C., & Burdzovic Andreas, J. (2022). Fear of missing out and binge-drinking among adolescents. Drug and Alcohol Review, 41(1), 230–237. https://doi.org/10.1111/dar.13356
  • Castro-Sepulveda, M., Johannsen, N., Astudillo, S., Jorquera, C., Álvarez, C., Zbinden Foncea, H., & Ramirez-Campillo, R. (2016). Effects of beer, non-alcoholic beer and water consumption before exercise on fluid and electrolyte homeostasis in athletes. Nutrients, 8(6), 345. https://doi.org/10.3390/nu8060345
  • Choi, H., Yoon, H. J., Paek, H. J., & Reid, L. N. (2012). ‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model. Journal of Marketing Communications, 18(2), 91–111. https://doi.org/10.1080/13527266.2010.484581
  • Conner, M., Norman, P., & Bell, R. (2002). The theory of planned behavior and healthy eating. Health Psychology, 21(2), 194–201. https://doi.org/10.1037/0278-6133.21.2.194
  • Cooke, R., Dahdah, M., Norman, P., & French, D. P. (2016). How well does the theory of planned behaviour predict alcohol consumption? A systematic review and meta-analysis. Health Psychology Review, 10(2), 148–167. https://doi.org/10.1080/17437199.2014.947547
  • DeBono, K. G. (1987). Investigating the social-adjustive and value-expressive functions of attitudes: Implications for persuasion processes. Journal of Personality and Social Psychology, 52(2), 279–287. https://doi.org/10.1037/0022-3514.52.2.279
  • Dennison, C. M., & Shepherd, R. (1995). Adolescent food choice: An application of the theory of planned behaviour. Journal of Human Nutrition and Dietetics, 8(1), 9–23. https://doi.org/10.1111/j.1365-277X.1995.tb00292.x
  • Dingwall, K. (2022, February 28). The non-alcoholic category continues to grow, booze-free beer will be the space to watch. Forbes. https://www.forbes.com/sites/katedingwall/2022/02/28/as-the-non-alcoholic-category-continues-to-grow-boozefree-beer-will-be-the-space-to-watch/?sh=5a2852356d5d
  • Dittmar, H., & Drury, J. (2000). Self-image—is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers. Journal of Economic Psychology, 21(2), 109–142. https://doi.org/10.1016/S0167-4870(99)00039-2
  • Emanuel, A. S., McCully, S. N., Gallagher, K. M., & Updegraff, J. A. (2012). Theory of planned behavior explains gender difference in fruit and vegetable consumption. Appetite, 59(3), 693–697. https://doi.org/10.1016/j.appet.2012.08.007
  • Fenigstein, A., Scheier, M. F., & Buss, A. H. (1975). Public and private self‐consciousness: Assessment and theory. Journal of Consulting and Clinical Psychology, 43(4), 522–527. https://doi.org/10.1037/h0076760
  • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Addison-Wesley.
  • Franco, L., Sánchez, C., Bravo, R., Rodríguez, A., Barriga, C., Romero, E., Cubero, J., & Chapouthier, G. (2012). The sedative effect of non-alcoholic beer in healthy female nurses. Public Library of Science ONE, 7(7), 1–6. https://doi.org/10.1371/journal.pone.0037290
  • Fukuda, T., Akiyama, S., Takahashi, K., Iwadate, Y., & Ano, Y. (2022). Effect of non-alcoholic beer containing matured hop bitter acids on mood states in healthy adults: A single-arm pilot study. Nursing & Health Sciences, 24(1), 7–16. https://doi.org/10.1111/nhs.12898
  • Gould, S. J. (1988). Consumer attitudes toward health and health care: A differential perspective. Journal of Consumer Affairs, 22(1), 96–118. https://doi.org/10.1111/j.1745-6606.1988.tb00215.x
  • Gravelines, Z., Banyte, J., Dovaliene, A., & Gadeikiene, A. (2022). The role of green self-identity and self-congruity in sustainable food consumption behaviour. Organizations and Markets in Emerging Economies, 13(2), 336–356. https://doi.org/10.15388/omee.2022.13.83
  • Gunja, M. Z., Gumas, E. D., & Williams, R. D., II. (2023). U.S. Health care from a global perspective, 2022: Accelerating spending, worsening outcomes (Commonwealth Fund).
  • Herek, G. (1986). The instrumentality of attitudes: Toward a neofunctional theory. Journal of Social Issues, 42(2), 99–114. https://doi.org/10.1111/j.1540-4560.1986.tb00227.x
  • Hong, J. W., & Zinkhan, G. M. (1995). Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode. Psychology & Marketing, 12(1), 53–77. https://doi.org/10.1002/mar.4220120105
  • Hullett, C., & Boster, F. (2001). Matching messages to the values underlying value-expressive and social-adjustive attitudes: Reconciling an old theory with a contemporary measurement approach. Communication Monographs, 68(2), 133–153. https://doi.org/10.1080/03637750128057
  • Jacobsen, J. (2022, March 23). 2022 beer report: Non-alcohol beer goes mainstream. Beverage Industry. https://www.bevindustry.com/articles/94806-beer-report-non-alcohol-beer-goes-mainstream
  • Johar, J. S., & Sirgy, M. J. (1991). Value-expressive versus utilitarian advertising appeals: When and why to use which appeal. Journal of Advertising, 20(3), 23–33. https://doi.org/10.1080/00913367.1991.10673345
  • Kassem, N. O., & Lee, J. W. (2004). Understanding soft drink consumption among male adolescents using the theory of planned behavior. Journal of Behavioral Medicine, 27(3), 273–296. https://doi.org/10.1023/B:JOBM.0000028499.29501.8f
  • Kinard, B. R., & Capella, M. L. (2006). Relationship marketing: The influence of consumer involvement on perceived service benefits. Journal of Services Marketing, 20(6), 359–368. https://doi.org/10.1108/08876040610691257
  • Kranc, J. (2022, July 13). Consumer’s health care expectations transformed by pandemic. Benefits Pro. https://www.benefitspro.com/2022/07/13/consumers-health-care-expectations-transformed-by-pandemic/
  • Markus, H., & Wurf, E. (1987). The dynamic self-concept: A social psychological perspective. Annual Review in Psychology, 38(1), 299–337. https://doi.org/10.1146/annurev.ps.38.020187.001503
  • Mazlum, M. M., & Atalay, A. (2022). Developing the fear of missing out (FoMO) scale for university students: The validity and reliability study. Journal of Pedagogical Research, 6(4), 20–34. https://doi.org/10.33902/JPR.202215485
  • Mehta, A. (1999). Using self-concept to assess advertising effectiveness. Journal of Advertising Research, 39(1), 81–89.
  • Mellor, D., Hanna-Khalil, B., & Carson, R. (2020). A review of the potential health benefits of low alcohol and alcohol-free beer: Effects of ingredients and craft brewing processes on potentially bioactive metabolites. Beverages, 6(2), 25. https://doi.org/10.3390/beverages6020025
  • NA Beer Club. (n.d.). What’s the point of non-alcoholic beer?. https://nabeerclub.com/whats-the-point-of-non-alcoholic-beer/
  • Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135–145. https://doi.org/10.1177/002224298605000401
  • Petty, R., & Cacioppo, T. (1986). The elaboration likelihood model of persuasion. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 19, pp. 123–205). Academic Press.
  • Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
  • ResearchAndMarkets.com. (n.d.). Non-alcoholic beer global market report 2021: Covid-19 growth and change. https://www.researchandmarkets.com/reports/5437926/non-alcoholic-beer-global-market-report 2021?utm_source=BW&utm_medium=PressRelease&utm_code=bbkqz2&utm_campaign=1640810±+Global+Non-Alcoholic+Beer+Market+Report+2021%3a+Market+is+Expected+to+Reach+%2423.27+Billion+in+2025+at+a+CAGR+of+8.7%25±+Forecast+to+2030&utm_exec=chdo54prd
  • Riordan, B. C., Flett, J. A., Hunter, J. A., Scarf, D., & Conner, T. S. (2015). Fear of missing out (FoMO): The relationship between FoMO, alcohol use, and alcohol-related consequences in college students. Journal of Psychiatry and Brain Functions, 2(1), 9. https://doi.org/10.7243/2055-3447-2-9
  • Rosenberg, M. (1979). Conceiving the self. Basic Books.
  • Shavitt, S. (1992). Evidence for predicting the effectiveness of value-expressive versus utilitarian appeals: A reply to Johar and Sirgy. Journal of Advertising, 21(2), 47–51. https://doi.org/10.1080/00913367.1992.10673367
  • Shaw, D., & Shiu, E. (2002). The role of ethical obligation and self-identity in ethical consumer choice. International Journal of Consumer Studies, 26(2), 109–116. https://doi.org/10.1046/j.1470-6431.2002.00214.x
  • Sheats, J. L., Middlestadt, S. E., Ona, F. F., Juarez, P. D., & Kolbe, L. J. (2013). Understanding African American women’s decisions to buy and eat dark green leafy vegetables: An application of the reasoned action approach. Journal of Nutrition Education and Behavior, 45(6), 676–682. https://doi.org/10.1016/j.jneb.2013.07.013
  • Shin, Y. H., Hancer, M., & Song, J. H. (2016). Self-congruity and the theory of planned behavior in the prediction of local food purchase. Journal of International Food & Agribusiness Marketing, 28(4), 330–345. https://doi.org/10.1080/08974438.2016.1145612
  • Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287–300. https://doi.org/10.1086/208924
  • Sirgy, M. J. (1986). Self-congruity: Toward a theory of personality and cybernetics. Praeger Publishers/Greenwood Publishing Group.
  • Sirgy, M. J., Johar, J. S., Samli, A. C., & Claiborne, C. B. (1991). Self-congruity versus functional congruity: Predictors of consumer behavior. Journal of the Academy of Marketing Science, 19(4), 363–375. https://doi.org/10.1007/BF02726512
  • Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity, and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340–352. https://doi.org/10.1177/004728750003800402
  • Smith, J. R., Terry, D. J., Manstead, A. S. R., Louis, W. R., Kotterman, D., & Wolfs, J. (2007). Interaction effects in the theory of planned behavior: The interplay of self-identity and past behavior. Journal of Applied Social Psychology, 37(11), 2726–2750. https://doi.org/10.1111/j.1559-1816.2007.00278.x
  • Sop, S. A., & Kozak, N. (2019). Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty. Journal of Hospitality Marketing & Management, 28(8), 926–956. https://doi.org/10.1080/19368623.2019.1577202
  • Sparks, P., & Guthrie, C. (1998). Self‐identity and the theory of planned behavior: A useful addition or an unhelpful artifice? Journal of Applied Social Psychology, 28(15), 1393–1410. https://doi.org/10.1111/j.1559-1816.1998.tb01683.x
  • Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assessing the role of identification with “green consumerism”. Social Psychology Quarterly, 55(4), 388–399. https://doi.org/10.2307/2786955
  • Sparks, P., Shepherd, R., Wieringa, N., & Zimmermanns, N. (1995). Perceived behavioural control, unrealistic optimism and dietary change: An exploratory study. Appetite, 24(3), 243–255. https://doi.org/10.1016/S0195-6663(95)99787-3
  • Thompson, N. J., & Thompson, K. E. (1996). Reasoned action theory: An application to alcohol-free beer. Journal of Marketing Practice: Applied Marketing Science, 2(2), 35–48. https://doi.org/10.1108/EUM0000000000020
  • Tuorila, H., & Pangborn, R. M. (1988). Prediction of reported consumption of selected fat-containing foods. Appetite, 11(2), 81–95. https://doi.org/10.1016/S0195-6663(88)80008-4
  • Woolfson, D. (2020, July 7). Non-alcoholic, low-calorie lager untld makes debut. The Grocer. https://www.thegrocer.co.uk/new-product-development/non-alcoholic-low-calorie-lager-unltd-makes-debut/646160.article
  • Xue, F., & Phelps, J. (2013). Self-concept, product, and responses to self-congruent advertising. Journal of Current Issues & Research in Advertising, 34(1), 1–20. https://doi.org/10.1080/10641734.2013.754705
  • Zhang, Z., Jiménez, F. R., & Cicala, J. E. (2020). Fear of missing out scale: A self-concept perspective. Psychology & Marketing, 37(11), 1619–1634. https://doi.org/10.1002/mar.21406
  • Zoellner, J., Estabrooks, P. A., Davy, B. M., Chen, Y. C., & You, W. (2012). Exploring the theory of planned behavior to explain sugar-sweetened beverage consumption. Journal of Nutrition Education and Behavior, 44(2), 172–177. https://doi.org/10.1016/j.jneb.2011.06.010

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.