81
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

Objective Characteristics and Subjective Responses of 18–24-Year-Olds to U.S. nationally Televised Tobacco Advertisements

, , &

References

  • Ajzen, I. (2006). Constructing a theory of planned behavior questionnaire.
  • Alpert, J. M., Chen, H., Riddell, H., Chung, Y. J., & Mu, Y. A. (2021). Vaping and Instagram: A content analysis of e-cigarette posts using the content appealing to youth (CAY) index. Substance Use & Misuse, 56(6), 879–887. https://doi.org/10.1080/10826084.2021.1899233
  • BAT. (2021). British American tobacco—Vuse makes waves as the first global carbon neutral vape brand. https://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DOC55HZV#
  • Benowitz, N. L., Warner, K. E., Myers, M. L., Hatsukami, D., Berman, M. L., Vallone, D., & Cohen, J. E. (2023). How the FDA can improve public health—Helping people stop smoking. The New England Journal of Medicine, 388(17), 1540–1542. https://doi.org/10.1056/NEJMp2301700
  • Burton, S., & Lichtenstein, D. R. (1988). The effect of ad claims and ad context on attitude toward the advertisement. Journal of Advertising, 17(1), 3–11. https://doi.org/10.1080/00913367.1988.10673098
  • Chassin, L., Presson, C., Sherman, S. J., McLaughlin, L., & Gioia, D. (1985). Psychosocial correlates of adolescent smokeless tobacco use. Addictive Behaviors, 10(4), 431–435. https://doi.org/10.1016/0306-4603(85)90041-3
  • Chen, J., Ho, S. Y., Leung, L. T., Wang, M. P., & Lam, T. H. (2019). Adolescent support for tobacco control policies and associations with tobacco denormalization beliefs and harm perceptions. International Journal of Environmental Research and Public Health, 16(1), Article 1. https://doi.org/10.3390/ijerph16010147
  • Cooper, M., Park-Lee, E., Ren, C., Cornelius, M., Jamal, A., & Cullen, K. A. (2022). Notes from the field: E-cigarette use among middle and high school students—United States, 2022. MMWR. Morbidity and Mortality Weekly Report, 71(40), 1283–1285. https://doi.org/10.15585/mmwr.mm7140a3
  • Cornelius, M. E., Loretan, C. G., Wang, T. W., Jamal, A., & Homa, D. M. (2022). Tobacco product use among adults—United States, 71(11), Article 11.
  • Craig, S., & Moellinger, T. (2001). “So Rich, Mild, and Fresh”: A critical look at TV cigarette commercials, 1948–1971. Journal of Communication Inquiry, 25(1), 55–71. https://doi.org/10.1177/0196859901025001005
  • Cullen, K. A., Gentzke, A. S., Sawdey, M. D., Chang, J. T., Anic, G. M., Wang, T. W., Creamer, M. R., Jamal, A., Ambrose, B. K., & King, B. A. (2019). E-cigarette use among youth in the United States, 2019. JAMA, 322(21), 2095–2103. https://doi.org/10.1001/jama.2019.18387
  • Czaplicki, L., Kostygina, G., Kim, Y., Perks, S. N., Szczypka, G., Emery, S. L., Vallone, D., & Hair, E. C. (2019). Characterising JUUL-related posts on Instagram. Tobacco Control, 29(6), 54824. https://doi.org/10.1136/tobaccocontrol-2018-054824
  • Czaplicki, L., Patel, M., Rahman, B., Yoon, S., Schillo, B., & Rose, S. W. (2021). Oral nicotine marketing claims in direct-mail advertising. Tobacco Control, 31(5), 663–666. https://doi.org/10.1136/tobaccocontrol-2020-056446
  • Czaplicki, L., Rahman, B., Simpson, R., Rose, S. W., Liu, M., Perks, S. N., Moran, M. B., & Schillo, B. A. (2021). Going smokeless: Promotional features and reach of US smokeless tobacco direct-mail advertising (July 2017–August 2018). Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 23(8), 1349–1357. https://doi.org/10.1093/ntr/ntaa255
  • Darley, W. K., & Lim, J.-S. (1991). Personal relevance as moderator of the effect of public service advertising on behavior. ACR North American Advances.
  • Davis, K. C., Nonnemaker, J. M., Farrelly, M. C., & Niederdeppe, J. (2011). Exploring differences in smokers’ perceptions of the effectiveness of cessation media messages. Tobacco Control, 20(1), 26–33. https://doi.org/10.1136/tc.2009.035568
  • Delnevo, C. D., Ganz, O., & Goodwin, R. D. (2020). Banning menthol cigarettes: A social justice issue long overdue. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 22(10), 1673–1675. https://doi.org/10.1093/ntr/ntaa152
  • Diaz, M. C., Silver, N. A., Bertrand, A., & Schillo, B. A. (2023). Bigger, stronger and cheaper: Growth in e-cigarette market driven by disposable devices with more e-liquid, higher nicotine concentration and declining prices. Tobacco Control, 58033. https://doi.org/10.1136/tc-2023-058033
  • Duke, J. C., Allen, J. A., Eggers, M. E., Nonnemaker, J., & Farrelly, M. C. (2016). Exploring differences in youth perceptions of the effectiveness of electronic cigarette television advertisements. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 18(5), 1382–1386. https://doi.org/10.1093/ntr/ntv264
  • Epperson, A. E., Prochaska, J. J., & Henriksen, L. (2018). The flip side of Natural American Spirit: Corporate social responsibility advertising. Tobacco Control, 27(3), 355–356. https://doi.org/10.1136/tobaccocontrol-2016-053576
  • Ernster, V. L. (1986). Advertising and Promotion of Smokeless Tobacco Products. A Publication of the National Cancer Institute. 87.
  • Fischer, P. M., Schwartz, M. P., Richards, J. W., Jr, Goldstein, A. O., & Rojas, T. H. (1991). Brand logo recognition by children aged 3 to 6 Years: Mickey mouse and old Joe the camel. JAMA, 266(22), 3145–3148. https://doi.org/10.1001/jama.1991.03470220061027
  • Gaiha, S. M., Lin, C., Lempert, L. K., & Halpern-Felsher, B. (2023). Use, marketing, and appeal of oral nicotine products among adolescents, young adults, and adults. Addictive Behaviors, 140, 107632. https://doi.org/10.1016/j.addbeh.2023.107632
  • Gentzke, A. S., Wang, T. W., Cornelius, M., Park-Lee, E., Ren, C., Sawdey, M. D., Cullen, K. A., Loretan, C., Jamal, A., & Homa, D. M. (2022). Tobacco product use and associated factors among middle and high school students—National Youth Tobacco Survey, United States, 2021. Morbidity and Mortality Weekly Report. Surveillance Summaries (Washington, D.C.: 2002), 71(5), 1–29. https://doi.org/10.15585/mmwr.ss7105a1
  • Gewirtz, P. (1995). On I know it when I see it. The Yale Law Journal, 105(4), 1023. https://doi.org/10.2307/797245
  • Hale, W. J., Perrotte, J. K., Baumann, M. R., & Garza, R. T. (2015). Low self-esteem and positive beliefs about smoking: A destructive combination for male college students. Addictive Behaviors, 46, 94–99. https://doi.org/10.1016/j.addbeh.2015.03.007
  • Heley, K., Czaplicki, L., Kennedy, R. D., & Moran, M. (2022). ‘Help Save The Planet One Bidi Stick At A Time!’: Greenwashing disposable vapes. Tobacco Control, 31(5), 675–678. https://doi.org/10.1136/tobaccocontrol-2020-056425
  • Hendlin, Y. H. (2018). Alert: Public health implications of electronic cigarette waste. American Journal of Public Health, 108(11), 1489–1490. https://doi.org/10.2105/AJPH.2018.304699
  • Hendlin, Y. H., Small, S., & Ling, P. M. (2021). ‘No-Barriers’ tobacco product? Selling smokeless tobacco to women, people of colour and the LGBTQ + community in the USA. Tobacco Control, 32(3), 330–337. https://doi.org/10.1136/tobaccocontrol-2020-056178
  • Heo, J., & Muralidharan, S. (2019). What triggers young Millennials to purchase eco-friendly products?: The interrelationships among knowledge, perceived consumer effectiveness, and environmental concern. Journal of Marketing Communications, 25(4), 421–437. https://doi.org/10.1080/13527266.2017.1303623
  • Herzog, B., Kanada, P., Huntley, E., Kulkarni, A., English, J., Nicolai, O., & Felton, R. (2022). NACS 2022 Detailed Takeaways—Stepped up innovation focused on the convergence of categories. Goldman Sachs Equity Research.
  • Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14(3), 404–420. https://doi.org/10.1086/209123
  • Holden, D. J., Messeri, P., Evans, W. D., Crankshaw, E., & Ben-Davies, M. (2004). Conceptualizing youth empowerment within Tobacco control. Health Education & Behavior: The Official Publication of the Society for Public Health Education, 31(5), 548–563. https://doi.org/10.1177/1090198104268545
  • Huang, J., Duan, Z., Kwok, J., Binns, S., Vera, L. E., Kim, Y., Szczypka, G., & Emery, S. L. (2019). Vaping versus JUULing: How the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market. Tobacco Control, 28(2), 146–151. https://doi.org/10.1136/tobaccocontrol-2018-054382
  • Jackler, R. K., Chau, C., Getachew, B., Whitcomb, M., Lee-Heidenreich, J., Bhatt, A., Kim, O. ‘., Sullivan, S., Hoffman, Z., Jackler, L., & Ramamurthi, D. (2019). JUUL advertising over its first three years on the market. SRITA White Paper, 1–48.
  • Kaplan, S. (2020). Juul bought ads appearing on Cartoon Network and other youth sites, suit claims.
  • Krause, M. J., & Townsend, T. G. (2015). Hazardous waste status of discarded electronic cigarettes. Waste Management (New York, N.Y.), 39, 57–62. https://doi.org/10.1016/j.wasman.2015.02.005
  • Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43(3), 253–261. https://doi.org/10.1023/A:1022962719299
  • Ling, P. M., Kim, M., Egbe, C. O., Patanavanich, R., Pinho, M., & Hendlin, Y. (2022). Moving targets: How the rapidly changing tobacco and nicotine landscape creates advertising and promotion policy challenges. Tobacco Control, 31(2), 222–228. https://doi.org/10.1136/tobaccocontrol-2021-056552
  • Marynak, K. L., Wang, X., Borowiecki, M., Kim, Y., Tynan, M. A., Emery, S., & King, B. A. (2021). Nicotine pouch unit sales in the US, 2016–2020. JAMA, 326(6), 566–568. https://doi.org/10.1001/jama.2021.10366
  • Mock, J., & Hendlin, Y. H. (2019). Notes from the field: Environmental contamination from E-cigarette, cigarette, cigar, and cannabis products at 12 high schools—San Francisco Bay Area, 2018–2019. MMWR. Morbidity and Mortality Weekly Report, 68(40), 897–899. https://doi.org/10.15585/mmwr.mm6840a4
  • Moran, M. B., Heley, K., Czaplicki, L., Weiger, C., Strong, D., & Pierce, J. (2021). Tobacco advertising features that may contribute to product appeal among US adolescents and young adults. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 23(8), 1373–1381. https://doi.org/10.1093/ntr/ntaa275
  • Nast, C. (2023). Why are Zyn nicotine pouches suddenly everywhere? GQ. https://www.gq.com/story/zyn-nicotine-pouches-suddenly-everywhere
  • National Association of Attorneys General. (1998). Masters settlement agreement. https://oag.ca.gov/sites/all/files/agweb/pdfs/tobacco/1msa.pdf
  • Ofcom. (2022). Streaming revolution stretches TV generation gap. https://www.ofcom.org.uk/news-centre/2022/streaming-revolution-stretches-tv-generation-gap
  • Padon, A. A., Lochbuehler, K., Maloney, E. K., & Cappella, J. N. (2018). A randomized trial of the effect of youth appealing e-cigarette advertising on susceptibility to use e-cigarettes among youth. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 20(8), 954–961. https://doi.org/10.1093/ntr/ntx155
  • Padon, A. A., Maloney, E. K., & Cappella, J. N. (2017). Youth-targeted e-cigarette marketing in the US. Tobacco Regulatory Science, 3(1), 95–101. https://doi.org/10.18001/TRS.3.1.9
  • Padon, A. A., Rimal, R. N., DeJong, W., Siegel, M., & Jernigan, D. (2018). Assessing youth-appealing content in alcohol advertisements: Application of a content appealing to youth (CAY) index. Health Communication, 33(2), 164–173. https://doi.org/10.1080/10410236.2016.1250331
  • Padon, A. A., Rimal, R. N., Siegel, M., DeJong, W., Naimi, T. S., & JernFigan, D. H. (2018). Alcohol brand use of youth-appealing advertising and consumption by youth and adults. Journal of Public Health Research, 7(1), 1269. https://doi.org/10.4081/jphr.2018.1269
  • Petty, R. E., & Cacioppo, J. T. (1981). Issue involvement as a moderator of the effects on attitude of advertising content and context. ACR North American Advances.
  • Pierce, J. P., Gilpin, E., Burns, D. M., Whalen, E., Rosbrook, B., Shopland, D., & Johnson, M. (1991). Does tobacco advertising target young people to start smoking?: Evidence from California. JAMA, 266(22), 3154–3158. https://doi.org/10.1001/jama.1991.03470220070029
  • Pollay, R. W. (1994). Exposure of US youth to cigarette television advertising in the 1960s. Tobacco Control, 3(2), 130–133. https://doi.org/10.1136/tc.3.2.130
  • Prochaska, J. O., DiClemente, C. C., & Norcross, J. C. (1992). In search of how people change. Applications to addictive behaviors. The American Psychologist, 47(9), 1102–1114. https://doi.org/10.1037//0003-066x.47.9.1102
  • Rainie, L. (2017). About 6 in 10 young adults in US primarily use online streaming to watch TV. Pew Research Center, 13.
  • Ramamurthi, D., Chau, C., & Jackler, R. K. (2019). JUUL and other stealth vaporisers: Hiding the habit from parents and teachers. Tobacco Control, 28(6), 610–616. https://doi.org/10.1136/tobaccocontrol-2018-054455
  • Reeves, B., Yeykelis, L., & Cummings, J. J. (2016). The use of media in media psychology. Media Psychology, 19(1), 49–71. https://doi.org/10.1080/15213269.2015.1030083
  • Rose, S. W., Annabathula, A., Westneat, S., van de Venne, J., Hrywna, M., Ackerman, C., Lee, J. G. L., Sesay, M., Giovenco, D. P., Spillane, T., Hudson, S. V., & Delnevo, C. D. (2022). Neighborhood distribution of availability of newer tobacco products: A US four-site study, 2021. Preventive Medicine Reports, 30, 102028. https://doi.org/10.1016/j.pmedr.2022.102028
  • Schmidt, S., & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415–428. https://doi.org/10.1080/00913367.2015.1018460
  • Silver, N., Rahman, B., Folger, S., Bertrand, A., Khatib, B., Gbenro, M., & Schillo, B. (2022). A content analysis of promotional features in US direct-mail from advertisements across tobacco products from 2018 to 2020. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 24(10), 1627–1634. https://doi.org/10.1093/ntr/ntac095
  • Slater, M. D. (1999). Integrating application of media effects, persuasion, and behavior change theories to communication campaigns: A stages-of-change framework. Health Communication, 11(4), 335–354. https://doi.org/10.1207/S15327027HC1104_2
  • Sutton, J. A., Yang, S., & Cappella, J. N. (2019). Perceived effectiveness of objective features of pictorial warning messages. Tobacco Control, 28(e1), e24–e30. https://doi.org/10.1136/tobaccocontrol-2018-054488
  • U.S. Food & Drug Administration. (2019). The public health rationale for recommended restrictions on new tobacco product labeling. Advertising, Marketing, and Promotion (p. 3).
  • U.S. Food & Drug Administration. (2018). Statement from FDA Commissioner Scott Gottlieb, M.D., on new steps to address epidemic of youth e-cigarette use. FDA. https://www.fda.gov/news-events/press-announcements/statement-fda-commissioner_-scott-gottlieb-md-new-steps-address-epidemic-youth-e-cigarette-use
  • U.S. Food and Drug Administration. (2022). Advertising and promotion. FDA. https://www.fda.gov/tobacco-products/products-guidance-regulations/advertising-and-promotion
  • VUSE Vapor. (n.d.-a). Art lovers collection. VUSE Vapor Website. https://vusevapor.com/art-lovers-collection
  • VUSE Vapor. (. (n.d.-b). City-inspired collection. VUSE Vapor Website. https://vusevapor.com/accessories/city-wraps
  • VUSE Vapor. (n.d.-c). Trendsetter Collection. VUSE Vapor Website. https://vusevapor.com/trendsetter-collection
  • VUSE Vapor. (2022). Sustainability FAQs. VUSE Vapor Website. https://vusevapor.com/faqs-sustainability
  • Yang, Z., Velasco, F., Tanner, E. C., & Tanner, J. F.Jr, (2024). How do vape advertising campaigns affect consumers’ vaping tendency? A meta-analytic investigation. Journal of Public Policy & Marketing, 43(1), 53–75. https://doi.org/10.1177/07439156231189181

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.