Why are these Passover ads different from all other ads? Sephardim, Ashkenazim, and the American Jewish consumer identity

Bibliography

• Alpern, Laura Manischewitz. Manischewitz: The Matzo Family: The Making of a Jewish Icon. Jersey City: KTAV Publishing House, Inc., 2008.
   Google Scholar
• Ben Naim, Rafael Hayyim Moshe. Kol tikhnah, kol tekhinah [Voice of prayer, voice of the mill]. Jerusalem: Shmuel Ha-Levi Zuckerman, 1912. https://www.hebrewbooks.org/1726.
   Google Scholar
• Ben Ur, Aviva. “Diasporic Reunions: Sephardi/Ashkenazi Tensions in Historical Perspective.” In Sephardi and Mizrahi Jews in America, edited by Steven J. Ross, Saba Soomekh, and Lisa Ansell, 105–124. Purdue: Purdue University Press, 2016.
   Google Scholar
• Ben Ur, Aviva. “In Search of the American Ladino Press: A Bibliographical Survey, 1910–1948.” Studies in Bibliography and Booklore 21 (2001): 10–52. https://www.jstor.org/stable/27943562.
   Google Scholar
• Ben Ur, Aviva. Sephardic Jews in America: A Diasporic History. New York: New York University Press, 2009.
   Google Scholar
• Ben Ur, Aviva. Where Diasporas Met: Sephardic and Ashkenazic Jews in the City of New York - A Study in Intra-Ethnic Relations, 1880–1950. Waltham: Brandeis University, 1988.
   Google Scholar
• Bornstein-Makovetsky, Leah. “Pinkas mamonei isur ve-heter be-Kushta min ha-me’ot ha-shmonah esreh ve-ha-t’sha esre.” [A minute-book of the Halachic Proscription Committee of Istanbul in the 18th–19th centuries]. Alei Sefer: Studies in Bibliography and in the History of the Printed and the Digital Hebrew Book, no. 14 (1987): 99–124. https://www.jstor.org/stable/24158740.
   Google Scholar
• Bunis, David M. “A Theory of Hebrew-Based Fusion Lexemes in Jewish Languages as Illustrated by Morphologically Derived Animate Nouns in Judezmo and Yiddish.” Mediterranean Language Review 16 (2005): 1–115.
   Google Scholar
• Centropa. “Renée Molho.” Accessed August 19, 2022. https://www.centropa.org/en/biography/renee-molho.
   Google Scholar
• Cohen, Benayahu “Mekhonet afiyat ha-matzot magiah le-Galitzia” [Machine Baked Matzah Comes to Galicia]. Kolmos (2017): 25–31.
   Google Scholar
• Cohen, Jayne. “From a Union Field Tent to a Bakery in Manhattan.” Repast: Quarterly Publication of the Culinary Historians of Ann Arbor 29, no. 1 (2013): 12–14, 18. https://aadl.org/files/cooks/repast/repast_20130100.pdf
   Google Scholar
• Diner, Hasia R. Hungering for America: Italian, Irish, and Jewish Foodways in the Age of Migration. Cambridge: Harvard University Press, 2003.
   Google Scholar
• Heinze, Andrew R. Adapting to Abundance: Jewish Immigrants, Mass Consumption, and the Search for American Identity. New York: Columbia University Press, 1990.
   Google Scholar
• Lytton, Timothy D. Kosher: Private Regulation in the Age of Industrial Food. Cambridge: Harvard University Press, 2013.
   Google Scholar
• Melammed. Renée Levine. An Ode to Salonika: The Ladino Verses of Bouena Sarfatty. Bloomington: Indiana University Press, 2013.
   Google Scholar
• Moore, Deborah Dash, Jeffrey S. Gurock, Annie Polland, Howard B. Rock, Daniel Soyer, and Diana L. Linden, eds. Jewish New York: The Remarkable Story of a City and a People. New York: New York University Press, 2017.
   Google Scholar
• Naar, Devin E. “‘Imposters’: Levantine Jews and the Limits of Jewish New York.” In The Jewish Metropolis: New York City from the 17th to the 21st Century, edited by Daniel Soyer, 115–146. Brookline: Academic Studies Press, 2021.
   Google Scholar
• Naar, Devin E. “‘Sephardim Since Birth’: Reconfiguring Jewish Identity in America.” In Sephardi and Mizrahi Jews in America, edited by Steven J. Ross, Saba Soomekh, and Lisa Ansell, 75–104. Purdue: Purdue University Press, 2016.
   Google Scholar
• Naar, Devin E. “The Rise, Fall, and Erasure of New York’s Ladino Left.” In Radical Jewish Politics, edited by Alma Heckman, Tony Michels, and Nathaniel Deutsch. Stanford: Stanford University Press. Forthcoming.
   Google Scholar
• National Macaroni Manufacturers Association. “A Salute to Long Island City.” The Macaroni Journal, 33, no. 5 (September 1951): 6–7.
   Google Scholar
• Saloniki: Ir va-em be-Yisrael [Salonica: Mother City in Israel]. Jerusalem: Ha-Makhon le-heker Yahadut Saloniki, 1967.
   Google Scholar
• Sarna, Jonathan D. “How Matzah Became Square: Manischewitz and the Development of Machine-Made Matzah in the United States.” Paper presented at the Sixth Annual Lecture of the Victor J. Selmanowitz Chair of Jewish History, Touro College, 2005. https://www.brandeis.edu/hornstein/sarna/americanjewishcultureandscholarship/Archive/HowMatzahBecameSquare.pdf.
   Google Scholar
• Stein, Sarah Abrevaya. Making Jews Modern: The Yiddish and Ladino Press in the Russian and Ottoman Empires. Bloomington: Indiana University Press, 2006.
   Google Scholar
• Steinberg, Kerri P. Jewish Mad Men: Advertising and the Design of the American Jewish Experience. Rutgers: Rutgers University Press, 2015.
   Google Scholar
• Zaides, Sarah. Tevye’s Ottoman Daughters: Ashkenazi and Sephardi Jews at the End of Empire. Istanbul: LibraKitap, 2022.
   Google Scholar