A Multidimensional Network Approach to Strategic Communication

References

• Albright, J. (2016). The #Election2016 micro-propaganda machine. Retrieved from https://medium.com/@d1gi/the-election2016-micro-propaganda-machine-383449cc1fba
   Google Scholar
• Allagui, I., & Breslow, H. (2016). Social media for public relations: Lessons from four effective cases. Public Relations Review, 42(1), 20–30. doi:10.1016/j.pubrev.2015.12.001
   Web of Science ®Google Scholar
• Bortree, D. S., & Seltzer, T. (2009). Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles. Public Relations Review, 35(3), 317–319. doi:10.1016/j.pubrev.2009.05.002
   Web of Science ®Google Scholar
• Carley, K. M. (2017). Automap. Pittsburgh, PA:Center for Computational Analysis of Social and Organizational Research, Institute for Software Research International, Carnegie Mellon University.
   Google Scholar
• Carley, K. M., & Kaufer, D. S. (1993). Semantic connectivity: An approach for analyzing symbols in semantic networks. Communication Theory, 3(3), 183–213. doi:10.1111/j.1468-2885.1993.tb00070.x
   Google Scholar
• Cheney, G., & Christensen, L. T. (2001). Organizational identity: Linkages between internal and external communication. In F. Jablin & L. L. Putnam (Eds.), The new handbook of organizational communication: Advances in theory, research, and methods (pp. 231–269). Thousand Oaks, CA: Sage.
   Google Scholar
• Chiquita. (2017). Our values. Retrieved from www.chiquita.com/about-chiquita/ourvalues
   Google Scholar
• Cone Communications. (2013). Cone communications launches new influencer identification platform. Retrieved from www.conecomm.com/news-blog/conefluence
   Google Scholar
• Cone Communications. (2014). Cone communications digital activism study. Retrieved from www.conecomm.com/research-blog/2014-cone-communications-digital-activism-study
   Google Scholar
• Coombs, W. T. (1992). The failure of the task force on food assistance: A case study of the role of legitimacy in issue management. Journal of Public Relations Research, 4(2), 101–122. doi:10.1207/s1532754xjprr0402_03
   Google Scholar
• Coombs, W. T., & Holladay, S. J. (2015). Public relations’ “Relationship Identity” in research: Enlightenment or illusion. Public Relations Review, 41(5), 689–695. doi:10.1016/j.pubrev.2013.12.008
   Web of Science ®Google Scholar
• Crable, R. E., & Vibbert, S. L. (1985). Managing issues and influencing public policy. Public Relations Review, 11(2), 3–16. doi:10.1016/S0363-8111(82)80114-8
   Web of Science ®Google Scholar
• Dabirian, A., Kietzmann, J., & Diba, H. (2017). A great place to work!? Understanding crowdsourced employer branding. Business Horizons, 60(2), 197–205. doi:10.1016/j.bushor.2016.11.005
   Web of Science ®Google Scholar
• DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48, 147–160. doi:10.2307/2095101
   Web of Science ®Google Scholar
• Dumenco, S. (2017, May 31). 12 key takeaways (and the most worrisome slide) from Mary Meeker’s 2017 Internet Trends Report. AdAge. Retrieved from http://adage.com/print/309214
   Google Scholar
• Dutton, J. E., & Jackson, S. E. (1987). Categorizing strategic issues: Links to organizational action. Academy of Management Review, 12(1), 76–90.
   Web of Science ®Google Scholar
• Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291–314. doi:10.1362/026725799784870379
   Google Scholar
• FleishmanHillard. (2017). Strategic integration. Retrieved from www.fleishmanhillard.com/strategic-integration
   Google Scholar
• Frandsen, F., & Johansen, W. (2015). Organizations, stakeholders, and intermediaries: Towards a general theory. International Journal of Strategic Communication, 9, 253–271. doi:10.1080/1553118X.2015.1064125
   Google Scholar
• Friedman, A. L., & Miles, S. (2006). Stakeholders: Theory and practice. Oxford, UK: Oxford University Press.
   Google Scholar
• Fu, J. S., & Shumate, M. (2017). News media, social media, and hyperlink networks: An examination of integrated media effects. The Information Society, 33(2), 53–63. doi:10.1080/01972243.2016.1271379
   Web of Science ®Google Scholar
• Fulk, J., & DeSanctis, G. (1995). Electronic communication and changing organizational forms. Organization Science, 6(4), 337–349. doi:10.1287/orsc.6.4.337
   Web of Science ®Google Scholar
• Gahan, B. (2017, September 26). The best social media influencers do these 5 things. Retrieved from http://www.adweek.com/contributor/brendan-gahan/
   Google Scholar
• Galaskiewicz, J., & Wasserman, S. (1989). Mimetic processes within an interorganizational field: An empirical test. Administrative Science Quarterly, 34(3), 454–479. doi:10.2307/2393153
   Web of Science ®Google Scholar
• Geylani, T., Inman, J. J., & Ter Hofstede, F. (2008). Image reinforcement or impairment: The effects of co-branding on attribute uncertainty. Marketing Science, 27(4), 730–744. doi:10.1287/mksc.1070.0326
   Web of Science ®Google Scholar
• Golan, G. J., & Zaidner, L. (2008). Creative strategies in viral advertising: An application of Taylor’s six-segment message strategy wheel. Journal of Computer-Mediated Communication, 13(4), 959–972. doi:10.1111/j.1083-6101.2008.00426.x
   Web of Science ®Google Scholar
• Golden, A. G., & Elia, A. R. (2017). Alternative work arrangements. In C. R. Scott & L. Lewis (Eds.), The international encyclopedia of organizational communication (pp. 1–9). Hoboken, NJ: Wiley-Blackwell.
   Google Scholar
• Gossett, L. M., & Kilker, J. (2006). My job sucks: Examining counterinstitutional web sites as locations for organizational member voice, dissent, and resistance. Management Communication Quarterly, 20(1), 63–90. doi:10.1177/0893318906291729
   Google Scholar
• Gray, M. (2017). 5 key PR trends to watch in 2017. Retrieved from www.prnewsonline.com/key-pr-trends-2017
   Google Scholar
• Grimes, M. (2012). Global consumers’ trust in “earned” advertising grows in importance. Retrieved from http://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html
   Google Scholar
• Grunig, J. E., & Grunig, L. A. (1998). The relationship between public relations and marketing in excellent organizations: Evidence from the IABC study. Journal of Marketing Communications, 4(3), 141–162. doi:10.1080/135272698345816
   Google Scholar
• Grunig, J. E., & Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In J. A. Ledingham & S. D. Brunig (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23–53). New York, NY: Routledge.
   Google Scholar
• Haigh, M. M., & Pfau, M. (2006). Bolstering organizational identity, commitment, and citizenship behaviors through the process of inoculation. International Journal of Organizational Analysis, 14(4), 295–316. doi:10.1108/19348830610849718
   Google Scholar
• Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35. doi:10.1080/15531180701285244
   Google Scholar
• Han, S., Choi, J., Kim, H., Davis, J. A., & Lee, K.-Y. (2013). The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship. International Journal of Advertising, 32(2), 301–317. doi:10.2501/IJA-32-2-301-317
   Web of Science ®Google Scholar
• Harres, V. (2016). 2016 public relations trends: Are you ready for what is #PR now? Retrieved from http://www.prnewswire.com/blog/2016-pr-trends-ready-for-what-pr-is-now-15914.html
   Google Scholar
• Heath, R. L. (2006). Onward into more fog: Thoughts on public relations’ research directions. Journal of Public Relations Research, 18(2), 93–114. doi:10.1207/s1532754xjprr1802_2
   Google Scholar
• Heath, R. L. (2013). The journey to understand and champion OPR takes many roads, some not yet well traveled. Public Relations Review, 39(5), 426–431. doi:10.1016/j.pubrev.2013.05.002
   Web of Science ®Google Scholar
• Heath, R. L., & Palenchar, M. J. (2008). Strategic issues management: Organizations and public policy challenges. Thousand Oaks, CA: Sage.
   Google Scholar
• Hirschhorn, L., & Gilmore, T. (1992, May–June). The new boundaries of the “boundaryless” company. Harvard Business Review, 70(3), 104–115.
   PubMed Web of Science ®Google Scholar
• Hon, L. C., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Retrieved from http://shapre.nato.int/resources/9/conference%202011/guidelines_measuring_relationships.pdf
   Google Scholar
• Ihm, J. (2015). Network measures to evaluate stakeholder engagement with nonprofit organizations on social networking sites. Public Relations Review, 41(4), 501–503. doi:10.1016/j.pubrev.2015.06.018
   Web of Science ®Google Scholar
• J. Walter Thompson Intelligence. (2016, December 1). The future 100: Trends and change in 2017. Retrieved from www.jwtintelligence.com.2016/12/future-100-trends-change-2017/
   Google Scholar
• Jones, B. L., & Chase, W. H. (1979). Managing public policy issues. Public Relations Review, 5(2), 3–23. doi:10.1016/S0363-8111(80)80020-8
   Web of Science ®Google Scholar
• Jungherr, A., Schoen, H., Posegga, O., & Jürgens, P. (2016). Digital trace data in the study of public opinion. Social Science Computer Review, 35(3), 336–356. doi:10.1177/0894439316631043
   Web of Science ®Google Scholar
• Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review, and research agenda. International Journal of Research in Marketing, 34, 22–45. doi:10.1016/j.ijresmar.2016.11.006
   Web of Science ®Google Scholar
• Ki, E.-J., & Hon, L. C. (2007). Testing the linkages among the organization–Public relationship and attitude and behavioral intentions. Journal of Public Relations Research, 19(1), 1–23.
   Google Scholar
• Kim, S., Park, J. H., & Wertz, E. K. (2010). Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate websites. Public Relations Review, 36(3), 215–221. doi:10.1016/j.pubrev.2010.04.001
   Web of Science ®Google Scholar
• Knudsen, G. H., & Lemmergaard, J. (2014). Strategic serendipity: How one organization planned for and took advantage of unexpected communicative opportunities. Culture and Organization, 20(5), 392–409. doi:10.1080/14759551.2014.948440
   Web of Science ®Google Scholar
• Lusch, R. F., & Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate, and directions. New York,NY: Routledge.
   Google Scholar
• Mazodier, M., & Quester, P. (2014). The role of sponsorship fit for changing brand affect: A latent growth modeling approach. International Journal of Research in Marketing, 31, 16–29. doi:10.1016/j.ijresmar.2013.08.004
   Web of Science ®Google Scholar
• McPhee, R. D., & Zaug, P. (2000). The communicative constitution of organizations: A framework for explanation. Electronic Journal of Communication/La Revue Electronique De Communication, 10(1/2), 1–16.
   Google Scholar
• McPhee, R. D., & Zaug, P. (2009). The communicative constitution of organizations. In L. L. Putnam & A. M. Nicotera (Eds.), Building theories of organization: The constitutive role of communication (pp. 21–48). New York, NY: Routledge.
   Google Scholar
• Merz, M. A., He, Y., & Vargo, S. L. (2009). The evolving brand logic: A service-dominant logic perspective. Journal of the Academy of Marketing Science, 37(3), 328–344. doi:10.1007/s11747-009-0143-3
   Web of Science ®Google Scholar
• Monge, P., Lee, S., Fulk, J., Weber, M., Shen, C., Schultz, C., … Frank, L. B. (2011). Research methods for studying evolutionary and ecological processes in organizational communication. Management Communication Quarterly, 25(2), 211–251. doi:10.1177/0893318911399447
   Web of Science ®Google Scholar
• Morsing, M. (2006). Corporate social responsibility as strategic auto-communication on the role of external stakeholders for member identification. Business Ethics: A European Review, 15(2), 171–182. doi:10.1111/j.1467-8608.2006.00440.x
   Google Scholar
• Mulhern, F. (2009). Integrated marketing communications: From media channels to digital connectivity. Journal of Marketing Communications, 15(2–3), 85–101. doi:10.1080/13527260902757506
   Google Scholar
• Neuendorf, K. A. (2016). The content analysis guidebook. Thousand Oaks, CA: Sage.
   Google Scholar
• Nothhaft, H. (2016). A framework for strategic communication research: A call for synthesis and consilience. International Journal of Strategic Communication, 10(2), 69–86. doi:10.080/1553118X.2015.1124277
   Google Scholar
• O’Connor, A., & Shumate, M. (2014). Corporate friendly NGOs: An analysis of NGO text and structure. Business & Society, 53, 105–133. doi:10.1177/0007650311418195
   Google Scholar
• Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50, 135–145. doi:10.2307/1251291
   Web of Science ®Google Scholar
• Park, H., & Reber, B. H. (2008). Relationship building and the use of web sites: How Fortune 500 corporations use their web sites to build relationships. Public Relations Review, 34(4), 409–411. doi:10.1016/j.pubrev.2008.06.006
   Web of Science ®Google Scholar
• Petty, R. E., & Cacioppo, J. T. (1979). Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. Journal of Personality and Social Psychology, 37(10), 1915–1926. doi:10.1037/0022-3514.37.10.1915
   Web of Science ®Google Scholar
• Pineiro, V. (2015, December 16). Five social trends marketers won’t be able to ignore in 2016. AdAge. Retrieved from http://adage.com/print/301725
   Google Scholar
• Raupp, J. (2011). Organizational communication in a networked public sphere. Studies in Communication|Media, 71–93. doi:10.5771/2192-4007-2011-1-71
   Google Scholar
• Rowley, T. J. (1997). Moving beyond dyadic ties: A network theory of stakeholder influences. Academy of Management Review, 22(4), 887–910.
   Web of Science ®Google Scholar
• Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336–341. doi:10.1016/j.pubrev.2010.08.004
   Web of Science ®Google Scholar
• Saffer, A. J., Sommerfeldt, E. J., & Taylor, M. (2013). The effects of organizational Twitter interactivity on organization-public relationships. Public Relations Review, 39(3), 213–215. doi:10.1016/j.pubrev.2013.02.005
   Web of Science ®Google Scholar
• Sandhu, S. (2009). Strategic communication: An institutional perspective. International Journal of Strategic Communication, 3(2), 72–92. doi:10.1080/15531180902805429
   Google Scholar
• Saxton, G. D., & Waters, R. D. (2014). What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community-building messages. Journal of Public Relations Research, 26(3), 280–299. doi:10.1080/1062726X.2014.908721
   Web of Science ®Google Scholar
• Sciarelli, M., & Tani, M. (2013). Network approach and stakeholder management. Business Systems Review, 2(2), 175–190.
   Google Scholar
• Shapiro, J. (2016). 5 transformative creative trends in 2016. AdAge. Retrieved from http://adage.com/article/agency-viewpoint/5-transformative-creative-trends-2017/307155/
   Google Scholar
• Shumate, M., & Contractor, N. (2013). The emergence of multidimensional social networks. In L. L. Putnam & D. K. Mumby (Eds.), The SAGE handbook of organizational communication (3rd ed., pp. 449–474). Thousand Oaks, CA: Sage.
   Google Scholar
• Shumate, M., & O’Connor, A. (2010a). Corporate reporting of cross-sector alliances: The portfolio of NGO partners communicated on corporate websites. Communication Monographs, 77(2), 207–230. doi:10.1080/03637751003758201
   Web of Science ®Google Scholar
• Shumate, M., & O’Connor, A. (2010b). The symbiotic sustainability model: Conceptualizing NGO-corporate alliance communication. Journal of Communication, 63, 577–579. doi:10.1111/j.1460-2466.2010.01498.x
   Google Scholar
• Shumate, M., Pilny, A., Atouba, Y. C., Kim, J., Pena-y-Lillo, M., Cooper, K. R., & Yang, Y. (2013). A taxonomy of communication networks. Communication Yearbook, 37, 95–123.
   Google Scholar
• Sommerfeldt, E. J., & Yang, A. (2017). Relationship networks as strategic issues management: An issue-stage framework of social movement organization network strategies. Public Relations Review, 43, 829–839. doi:10.1016/j.pubrev.2017.06.012
   Web of Science ®Google Scholar
• Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2013). Effective crisis communication: Moving from crisis to opportunity. Thousand Oaks, CA: Sage.
   Google Scholar
• Uzzi, B. (1997). Social structure and competition in interfirm networks: The paradox of embeddedness. Administrative Science Quarterly, 42, 35–67. doi:10.2307/2393808
   Web of Science ®Google Scholar
• WARC Toolkit. (2017). Retrieved from warc.com/toolkit2017
   Google Scholar
• Wasserman, S., & Faust, K. (1994). Social network analysis: Methods and applications (Vol. 8). Cambridge, UK: Cambridge University Press.
   Google Scholar
• Waters, R. D., & Bortree, D. S. (2010). Building a better workplace for teen volunteers through inclusive behaviors. Nonprofit Management and Leadership, 20(3), 337–355. doi:10.1002/nml.v20:3
   Web of Science ®Google Scholar
• Wehmeier, S., & Winkler, P. (2013). Expanding the bridge, minimizing the gaps: Public relations, organizational communication, and the idea that communication constitutes the organization. Management Communication Quarterly, 27(2), 280–290. doi:10.1177/0893318912469772
   Web of Science ®Google Scholar
• Welday, R. (2017, September 27). Stepping into the future: Five key trends. AdAge. Retrieved from http://adage.com/print/310570
   Google Scholar
• Yang, A., & Taylor, M. (2015). Looking over, looking out, and moving forward: Positioning public relations in theorizing organizational network ecologies. Communication Theory, 25, 91–115. doi:10.1111/comt.12049
   Web of Science ®Google Scholar
• Zoch, L. M., & Molleda, J. C. (2006). Building a theoretical model of media relations using framing, information subsidies, and agenda-building. In C. H. Botan & V. Hazelton (Eds.), Public relations theory II (pp. 279–309). New York, NY: Routledge.
   Google Scholar