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Original Teaching Ideas - Semester

Influencing health through communication theory: Development of a persuasive campaign for a nonprofit community health center

Pages 147-161 | Received 04 Jan 2023, Accepted 13 Feb 2024, Published online: 04 Mar 2024

References and suggested readings

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  • Atkin, C. K., & Rice, R. E. (2012). Advances in Public Communication Campaigns. In A. N. Valdivia (Ed.), The International Encyclopedia of Media Studies (vol. 1, pp. 1–19). Wiley. https://doi.org/10.1002/9781444361506.wbiems129
  • Centers for Disease Control. (February 18, 2021). Sexually transmitted infections prevalence, incidence, and cost estimates in the United States. Sexually Transmitted Diseases. https://www.cdc.gov/std/statistics/prevalence-incidence-cost-2020.htm
  • Chan, C. K. Y. (2023). Assessment for Experiential Learning. Taylor & Francis. https://doi.org/10/4324/9781003018391
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  • Fenton, L., & Gallant, K. (2016). Integrated experiential education: Definitions and a conceptual model. The Canadian Journal for the Scholarship of Teaching and Learning, 7(2), Article 7. https://doi.org/10.5206/cjsotl-rcacea.2016.2.7
  • Johnson, D. W., Johnson, R. T., & Smith, K. A. (2014). Cooperative learning: Improving university instruction by basing practice on validated theory. Journal on Excellence in College Teaching, 25(3&4), 85–118.
  • Krajcik, J., & Shin, N. (2014). Project-based learning. In R. Sawyer (Ed.), The Cambridge Handbook of the learning sciences (vol. 2, p. 275–297). Cambridge University Press. https://doi.org/10.1017/CBO9781139519526.018
  • O'Keefe, D. J. (2015). Persuasion: Theory and research. Sage Publications.
  • Petruzziello, G., Mariani, M. G., Guglielmi, D., van der Heijden, B. I. J. M., de Jong, J. P., & Chiesa, R. (2023). The role of teaching staff in fostering perceived employability of university students. Studies in Higher Education, 48(1), 20–36. https://doi.org/10.1080/03075079.2022.2105830
  • Rice, R. E., & Atkin, C. K. (2012). Public communication campaigns. SAGE publications.
  • Richard, D., Keen, C., Hatcher, J. A., & Pease, H. A. (2016). Pathways to adult civic engagement: Benefits of reflection and dialogue across difference in higher education service-learning programs. Michigan Journal of Community Service Learning, 23(1), 60–74.
  • Witte, K. (1995). Using the persuasive health message framework to generate effective campaign messages. In E. Maibach, & R. L. Parrott (Eds.), Designing health messages (pp. 145–164). Sage Publications. https://doi.org/10.4135/9781452233451
  • Zhao, X. (2020). Health communication campaigns: A brief introduction and call for dialogue. International Journal of Nursing Sciences, 7(1), S11–S15. https://doi.org/10.1016/j.ijnss.2020.04.009

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