Creating the “University experience”: promotional and multimodal video productions in Scandinavian higher education

References

• Andersson, H., & Machin, D. (2014). Images of research and scholarship in a university promotional brochure in the era of marketization and audit culture. In A. Stables, & Semetsky, I. (Eds.), Pedagogy and Edusemiotics: Theoretical challenges/Practical opportunities (pp. 173–189). Sense Publishers.
   Google Scholar
• Bleiklie, I., & Michelsen, S. (2019). Scandinavian higher education governance: Pursuing similar goals through different organizational arrangements. European Policy Analysis, 5(2), 190–209. https://doi.org/10.1002/epa2.1056
   Google Scholar
• Bok, D. (2003). Universities in the marketplace: The commercialization of higher education. Princeton University Press.
   Google Scholar
• Boxenbaum, E., Jones, C., Meyer, R. E., & Svejenova, S. (2018). Towards an articulation of the material and visual turn in organization studies. Organization Studies, 39(5–6), 597–616. https://doi.org/10.1177/0170840618772611
   Web of Science ®Google Scholar
• Cai, Y., & Mountford, N. (2022). Institutional logics analysis in higher education research. Studies in Higher Education, 47(8), 1627–1651. https://doi.org/10.1080/03075079.2021.1946032
   Web of Science ®Google Scholar
• Chaplo, C., & Hemsley‐Brown, J. (2010). What defines “successful” university brands? International Journal of Public Sector Management, 23(2), 169–183. https://doi.org/10.1108/09513551011022519
   Google Scholar
• Chen, A., & Eriksson, G. (2022). Connoting a neoliberal and entrepreneurial discourse of science through infographics and integrated design: The case of ‘functional’ healthy drinks. Critical Discourse Studies, 19(3), 290–308. https://doi.org/10.1080/17405904.2021.1874450
   Web of Science ®Google Scholar
• Christensen, T., & Gornitzka, Å. (2017). Reputation Management in complex environments: A comparative study of university organizations. Higher Education Policy, 30(2), 123–140. https://doi.org/10.1057/s41307-016-0010-z
   Google Scholar
• Clark, B. R. (1998). Creating entrepreneurial universities: Organizational pathways of transformation. IAU Press.
   Google Scholar
• Cummings, W. K. (1997). The service university in comparative perspective. Higher Education, 35(1), 1–8. https://doi.org/10.1023/A:1003055402583
   Web of Science ®Google Scholar
• David, R. J., Tolberg, P. S., & Boghossian, J. (2019). Institutional theory in organization studies. Oxford Research Encyclopedia of Business and Management. https://oxfordre.com/business/view/10.1093/acrefore/9780190224851.001.0001/acrefore-9780190224851-e-158
   Google Scholar
• Davis, A. (2013). Promotional culture: The rise and spread of advertising, public relations, marketing and branding. Polity Press.
   Google Scholar
• Drori, G. S. (2013). Branding of universities: Trends and strategies. International Higher Education, 71(71), 3–5. https://doi.org/10.6017/ihe.2013.71.6083
   Google Scholar
• Drori, G. S., Delmestri, G., & Oberg, A. (2016). The iconography of universities as institutional narratives. Higher Education, 71(2), 163–180. https://doi.org/10.1007/s10734-015-9894-6
   Web of Science ®Google Scholar
• Edmiston-Strasser, D. M. (2009). An examination of integrated marketing communication in U.S. Public institutions of higher education. Journal of Marketing for Higher Education, 19(2), 142–165. https://doi.org/10.1080/08841240903423166
   Google Scholar
• Ek, A.-C., Ideland, M., Jönsson, S., & Malmberg, C. (2013). The tension between marketisation and cademization in higher education. Studies in Higher Education, 38(9), 1305–1318. https://doi.org/10.1080/03075079.2011.619656
   Web of Science ®Google Scholar
• Elken, M., Stensaker, B., & Dedze, I. (2018). The painters behind the profile: The rise and functioning of communication departments in universities. Higher Education, 76(6), 1109–1122. https://doi.org/10.1007/s10734-018-0258-x
   Web of Science ®Google Scholar
• Engwall, L. (2008). Minerva and the media: Universities protecting and promoting themselves. In I: Mazza, C., Quattrone, P. & Riccaboni, A. (red.), European universities in transition: Issues, models and cases. Edward Elgar, (pp. 31–48). https://doi.org/10.4337/9781848441415.00012.
   Google Scholar
• Eriksson, C., & Och Ivarsson Westerberg, A. (2021). Ingen reklam tack – en ESO-rapport om myndigheternas kommunikation [No advertising please - an ESO report on government communication], ESO-Expertgruppen för studier i offentlig ekonomi Elanders.
   Google Scholar
• Friedland, R., & Alford, R. R. (1991). Bringing society back in: Symbols, practices, and institutional contradictions. In W. W. Powell & P. J. DiMaggio (Eds.), The new institutionalism in organizational analysis (pp. 232–263). University of Chicago Press.
   Google Scholar
• Fünfschilling, L., & Truffer, B. (2014). The structuration of socio-technical regimes – conceptual foundations from institutional theory. Research Policy, 43(4), 772–791. https://doi.org/10.1016/j.respol.2013.10.010
   Web of Science ®Google Scholar
• Hartley, J. M., & Morphew, C. C. (2008). What’s being sold and to what end? A content analysis of college viewbooks. Journal of Higher Education, 79(6), 671–691. https://doi.org/10.1080/00221546.2008.11772123
   Web of Science ®Google Scholar
• Hearn, A. (2010). Through the looking glass: The promotional university 2.0. In M. Aronczyk & D. Powers (Eds.), Blowing up the brand: Critical perspectives on promotional culture (pp. 197–219). Peter Lang.
   Google Scholar
• Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19(4), 316–338. https://doi.org/10.1108/09513550610669176
   Google Scholar
• Henningsson, M., & Geschwind, L. (2021). Recruitment of academic staff: An institutional logics perspective. Higher Education Quarterly, 76(1), 48–62. https://doi.org/10.1111/hequ.12367
   Web of Science ®Google Scholar
• Höllerer, M. A., Jancsary, D., Meyer, R. E., & Vettori, O. (2013). Imageries of corporate social responsibility: Visual recontextualization and field-level meaning. In M. Lounsbury & E. Boxenbaum (Eds.), Institutional logics in action, part B. Research in the Sociology of Organizations: (Vol. 39, pp. 139–174). Emerald Group. https://doi.org/10.1108/S0733-558X(2013)0039b018
   Google Scholar
• Huiseman, J., Norgård, J. D., Rasmussen, J. G., & Stensaker, B. (2002). ‘Alternative’ universities revisited: A study of the distinctiveness of universities established in the spirit of 1968. Tertiary Education and Management, 8(4), 315–332. https://doi.org/10.1080/13583883.2002.9967087
   Google Scholar
• Huisman, J., & Mampaey, J. (2018). Use your imagination: What UK universities want you to think of them. Oxford Review of Education, 44(4), 425–440. https://doi.org/10.1080/03054985.2017.1421154
   Web of Science ®Google Scholar
• Jones, C., Meyer, R., Jancsary, D., & Höllerer, M. (2017). The material and visual basis of institutions. In R. Greenwood, C. Oliver, T. Lawrence, & R. E. Meyer (Eds.), The SAGE handbook of organizational institutionalism (pp. 621–645). Sage Publications.
   Google Scholar
• Kenalemang-Palm, L. M., & Eriksson, G. (2021). The scientifization of “green” anti-ageing cosmetics in online marketing: A multimodal critical discourse analysis. Social Semiotics, 1–20. https://doi.org/10.1080/10350330.2021.1981128
   Web of Science ®Google Scholar
• Kornberger, M. (2010). Brand society. How brands transform management and lifestyle. Cambridge University Press.
   Google Scholar
• Kosmützky, A. (2012). Between mission and market position: Empirical findings on mission statements of German higher education institutions. Tertiary Education and Management, 18(1), 57–77. https://doi.org/10.1080/13583883.2011.617466
   Google Scholar
• Ledin, P., and Machin, D. (2020). Introduction to multimodal analysis. Bloomsbury Publishing. https://doi.org/10.5040/9781350069176
   Google Scholar
• Lepori, B. (2016). Universities as hybrids: Applications of institutional logics theory to higher education. In J. Huisman & M. Tight (Eds.), Theory and method in higher education research (pp. 245–264). Emerald Group Publishing Limited.
   Google Scholar
• Lövgren, D. (2017). Dancing Together Alone: Inconsistencies and Contradictions of Strategic Communication in Swedish Universities. Dissertation: Uppsala University Machin’s (2013)
   Google Scholar
• Lueg, L., Graf, A., & Boje, D. (2022). A Danish case study of a sociomaterial construction of a new nomos and purpose of higher education. Higher Education, 85(2), 455–472. https://doi.org/10.1007/s10734-022-00844-6
   Web of Science ®Google Scholar
• Machin, D. (2016). The need for a social and affordance-driven multimodal critical discourse studies. Discourse & Society, 27(3), 322–334. https://doi.org/10.1177/0957926516630903
   Web of Science ®Google Scholar
• Marginson, S., & Considine, M. (2000). The enterprise university: Power, governance and reinvention in Australia. Cambridge University Press.
   Google Scholar
• Mattson, E., & Barnes, N. G. (2009). Social media and college admissions: The first longitudinal study. Retrieved from http://www.umassd.edu/cmr/studiesresearch/mediaandadmissions.cfm
   Google Scholar
• Morphew, C. C., & Hartley, M. (2006). Mission statements: A thematic analysis of rhetoric across institutional type. The Journal of Higher Education, 77(3), 456–471. https://doi.org/10.1080/00221546.2006.11778934
   Web of Science ®Google Scholar
• Ng, C. J. W. (2014). ‘We offer unparalleled flexibility’: Purveying conceptual values in higher education corporate branding. Discourse and Communication, 8(4), 391–410. https://doi.org/10.1177/1750481314537576
   Web of Science ®Google Scholar
• Nygaard, D., & Sataøen, H. (2018). Omdømmehåndtering i høyere utdanning: Argumentasjon og selvfremstilling i studiekataloger [Reputation management in the higher education sector: Argumentations and Promotions in viewbooks]. Nordiske Organisasjonsstudier, 20(1), 45–66.
   Google Scholar
• Olsen, J. P. (2007). The institutional dynamics of the European university. In P. Maasen & J. P. Olsen (Eds.) University dynamics and European integration. Higher education Dynamics (Vol. 19, pp. 25–54). Springer. https://doi.org/10.1007/978-1-4020-5971-1_2
   Google Scholar
• Pallas, J., Fredriksson, M., & Wedlin, L. (2016). Translating institutional logics: When the media logic meets professions. Organization Studies, 37(11), 1661–1684. https://doi.org/10.1177/0170840616655485
   Web of Science ®Google Scholar
• Paradeise, C., & Thoenig, J.-C. (2013). Academic institutions in search of quality: Local orders and global standards. Organization Studies, 34(2), 189–218. https://doi.org/10.1177/0170840612473550
   Web of Science ®Google Scholar
• Peruta, A., & Shields, A. B. (2017). Social Media in higher education: Understanding how colleges and universities use facebook. Journal of Marketing for Higher Education, 27(1), 131–143.
   Web of Science ®Google Scholar
• Ritzer, G. (2002). Enchanting McUniversity: Toward a spectacularly irrational university quoti-dian. In D. Hayes & R. Wynyard (Eds.), McDonaldization of higher education (pp. 19–32). Bergin & Garvey.
   Google Scholar
• Royo-Vela, M., & Hünermund, U. (2016). Effects of inbound marketing communications on HEIs’ brand equity: The mediating role of the student’s decision-making process. An exploratory research. Journal of Marketing for Higher Education, 26(2), 143–167. https://doi.org/10.1080/08841241.2016.1233165
   Web of Science ®Google Scholar
• Sands, G. C., & Smith, R. J. (2000). Organizing for effective marketing communications in higher education: Restructuring for your competitive edge in marketing. Journal of Marketing for Higher Education, 9(2), 41–58. https://doi.org/10.1300/J050v09n02_03
   Google Scholar
• Sataøen, H., & Wæraas, A. (2016). Building a sector reputation: The strategic communication of national higher education. International Journal of Strategic Communication, 10(3), 165–176. https://doi.org/10.1080/1553118X.2016.1176567
   Google Scholar
• Scott, W. R., Ruef, M. R., Mendel, P. J., & Caronna, C. A. (2000). Institutional change and healthcare organizations. SAGE.
   Google Scholar
• Stensaker, B. (2007). The relationship between branding and organisational change. Higher Education Management and Policy, 19(1), 1–19. https://doi.org/10.1787/hemp-v19-art1-en
   Google Scholar
• Thornton, P. H., & Ocasio, W. (1999). Institutional logics and the historical contingency of power in organizations: Executive succession in the higher education publishing industry, 1958–1990. American Journal of Sociology, 105(3), 801–843. https://doi.org/10.1086/210361
   Web of Science ®Google Scholar
• Thornton, P. H., & Ocasio, W. (2008). Institutional logics. In The sage handbook of organizational institutionalism (pp. 99–128). https://doi.org/10.4135/9781849200387.n4
   Google Scholar
• Thornton, P. H., Ocasio, W., & Lounsbury, M. (2012). The institutional logics perspective: A new approach to culture, structure, and process. Oxford University Press.
   Google Scholar
• Vásquez, C., Sergi, V., & Cordelier, B. (2013). From being branded to doing branding: Studying representation practices from a communication-centered approach. Scandinavian Journal of Management, 29(2), 135–146. https://doi.org/10.1016/j.scaman.2013.02.002
   Web of Science ®Google Scholar
• Wæraas, A., & H, S. (2018). What we stand for: Reputation platforms in Scandinavian higher education. In T. Christensen, Å. Gornitzka, & F. Ramirez (Eds.), Universities as agencies: Reputation and professionalization (pp. 155–185). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-92713-8_6
   Google Scholar
• Wæraas, A., & Solbakk, M. (2009). Defining the essence of a university: Lessons from higher education branding. The International Journal of Higher Education and Educational Planning, 57(4), 449–462. https://doi.org/10.1007/s10734-008-9155-z
   Web of Science ®Google Scholar
• Webester, J. G. (2014). The marketplace of attention: How audiences take shape in a digital age. MIT-press. https://doi.org/10.7551/mitpress/9892.001.0001
   Google Scholar
• Wernick, A. (1991). Promotional culture. Sage. https://doi.org/10.1007/978-1-349-22346-6_17
   Google Scholar
• Xiong, T. (2012). Discourse and marketization of higher education in China: The genre of advertisements for academic posts. Discourse and Society, 23(3), 318–337. https://doi.org/10.1177/0957926511433786
   Web of Science ®Google Scholar
• Young, M., & Pinheiro, R. (2022). The post-entrepreneurial university: The case for resilience in higher education. In R. Pinheiro, M. L. Frigotto, & M. Young (Eds.), Towards resilient organizations and societies (pp. 173–193). Public Sector Organizations. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-82072-5_7
   Google Scholar