Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia

References

• Abaidoo, R. (2010). If a rational consumer could choose his own utility function, would he choose to “go green?” The Journal of Applied Business and Economics, 10(6), 1.
   Google Scholar
• Abutaleb, S., El-Bassiouny, N., & Hamed, S. (2020). Sharing rides and strides toward sustainability: An investigation of carpooling in an emerging market. Management of Environmental Quality, 32(1), 4–21. https://doi.org/10.1108/MEQ-02-2020-0031
   Web of Science ®Google Scholar
• Agustini, M. H., Athanasius, S. S., & Retnawati, B. B. (2019). Identification of green marketing strategies: Perspective of a developing country. Innovative Marketing, 15(4), 1–21. https://doi.org/10.21511/im.15(4).2019.04
   Google Scholar
• Ahmad, F. S., Rosli, N. T., & Quoquab, F. (2021). Environmental quality awareness, green trust, green self-efficacy and environmental attitude in influencing green purchase behaviour. International Journal of Ethics and Systems, 38(1), 68–90. https://doi.org/10.1108/IJOES-05-2020-0072
   Web of Science ®Google Scholar
• Amin, S., & Tarun, M. T. (2020). Effect of consumption values on customers’ green purchase intention: A mediating role of green trust. Social Responsibility Journal, 17(8), 1320–1336. https://doi.org/10.1108/SRJ-05-2020-0191
   Web of Science ®Google Scholar
• Amoako, G. K., Dzogbenuku, R. K., & Abubakari, A. (2020). Do green knowledge and attitude influence the youth’s green purchasing? Theory of planned behavior. International Journal of Productivity and Performance Management, 69(8), 1609–1626. https://doi.org/10.1108/IJPPM-12-2019-0595
   Web of Science ®Google Scholar
• Anuar, M. M., Omar, K., Ahmed, Z. U., Saputra, J., & Yaakop, A. Y. (2020). Drivers of green consumption behaviour and their implications for management. Polish Journal of Management Studies, 21(1), 71–86. https://doi.org/10.17512/pjms.2020.21.1.06
   Web of Science ®Google Scholar
• Aschemann-Witzel, J., & Niebuhr Aagaard, E. M. (2014). Elaborating on the attitude–behaviour gap regarding organic products: Young Danish consumers and in-store food choice. International Journal of Consumer Studies, 38(5), 550–558. https://doi.org/10.1111/ijcs.12115
   Web of Science ®Google Scholar
• Askadilla, W. L., & Krisjanti, M. N. (2017). Understanding Indonesian green consumer behavior on cosmetic products: Theory of planned behavior model. Polish Journal of Management Studies, 15(2), 7–15. https://doi.org/10.17512/pjms.2017.15.2.01
   Google Scholar
• Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance, 37, 391–396. https://doi.org/10.1016/S2212-5671(16)30142-3
   Google Scholar
• Baum, C. M., & Gross, C. (2017). Sustainability policy as if people mattered: Developing a framework for environmentally significant behavioral change. Journal of Bioeconomics, 19(1), 53–95. https://doi.org/10.1007/s10818-016-9238-3
   Google Scholar
• Berger, I. E., & Corbin, R. M. (1992). Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviors. Journal of Public Policy & Marketing, 11(2), 79–89. https://doi.org/10.1177/074391569201100208
   Web of Science ®Google Scholar
• Budiyanti, H., & Patiro, S. P. S. (2018). Perceived fairness, emotions, and intention of fast food chain restaurants customers in Indonesia. Gadjah Mada International Journal of Business, 20(2), 229–253. https://doi.org/10.22146/gamaijb.30136
   Web of Science ®Google Scholar
• Cahyana, B. E., Nimran, U., Utami, H. N., & Iqbal, M. (2020). Hybrid cluster analysis of customer segmentation of sea transportation users. Journal of Economics, Finance and Administrative Science, 25(50), 321–337. https://doi.org/10.1108/JEFAS-07-2019-0126
   Google Scholar
• Carfora, V., Cavallo, C., Caso, D., Del Giudice, T., De Devitiis, B., Viscecchia, R., Nardone, G., & Cicia, G. (2019). Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior. Food Quality and Preference, 76, 1–9. https://doi.org/10.1016/j.foodqual.2019.03.006
   Web of Science ®Google Scholar
• Central Bureau of Statistics. (2018). Indonesia’s environmental indifference behavior index report. Retrieved November, 14, 2019.
   Google Scholar
• Central Bureau of Statistics. (2020). Official Gazette of Statistics No. 7/01/Th. XXIV, January 21, 2021.
   Google Scholar
• Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality: An International Journal, 29(5), 798–812. https://doi.org/10.1108/MEQ-02-2018-0023
   Google Scholar
• Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9
   Web of Science ®Google Scholar
• Chen, Y. S. (2013). Towards green loyalty: Driving from green perceived value, green satisfaction, and green trust. Sustainable Development, 21(5), 294–308. https://doi.org/10.1002/sd.500
   Web of Science ®Google Scholar
• Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
   Web of Science ®Google Scholar
• Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489–500. https://doi.org/10.1007/s10551-012-1360-0
   Web of Science ®Google Scholar
• Chen, Y. S., Lin, C. Y., & Weng, C. S. (2015). The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality. Sustainability, 7(8), 10135–10152. https://doi.org/10.3390/su70810135
   Web of Science ®Google Scholar
• Cheung, R., Lam, A. Y., & Lau, M. M. (2015). Drivers of green product adoption: The role of green perceived value, green trust and perceived quality. Journal of Global Scholars of Marketing Science, 25(3), 232–245. https://doi.org/10.1080/21639159.2015.1041781
   Web of Science ®Google Scholar
• Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7–16.
   Web of Science ®Google Scholar
• Curvelo, I. C. G., de Morais Watanabe, E. A., & Alfinito, S. (2019). Purchase intention of organic food under the influence of attributes, consumer trust and perceived value. Revista de Gestão, 26(3), 198–211. https://doi.org/10.1108/REGE-01-2018-0010
   Web of Science ®Google Scholar
• D’Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2006). Green products and corporate strategy: An empirical investigation. Society and Business Review, 1(2), 144–157. https://doi.org/10.1108/17465680610669825
   Google Scholar
• Dagher, G. K., & Itani, O. (2014). Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers. Journal of Consumer Behaviour, 13(3), 188–195. https://doi.org/10.1002/cb.1482
   Web of Science ®Google Scholar
• Dagher, G., & Itani, O. (2012). The influence of environmental attitude, environmental concern and social influence on green purchasing behavior. Review of Business Research, 12(2), 104–111.
   Google Scholar
• Dash, G., & Paul, J. (2021). CB-SEM vs. PLS-SEM methods for research in social sciences and technology forecasting. Technological Forecasting and Social Change, 173, 121092. https://doi.org/10.1016/j.techfore.2021.121092
   Web of Science ®Google Scholar
• de Morais Watanabe, E. A., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and purchase intention of organic food: A study with Brazilian consumers. British Food Journal, 122(4), 1070–1184. https://doi.org/10.1108/BFJ-05-2019-0363
   Web of Science ®Google Scholar
• De Toni, D., Eberle, L., Larentis, F., & Milan, G. S. (2018). Antecedents of perceived value and repurchase intention of organic food. Journal of Food Products Marketing, 24(4), 456–475. https://doi.org/10.1080/10454446.2017.1314231
   Web of Science ®Google Scholar
• DiPietro, R. B., Gregory, S., & Jackson, A. (2013). Going green in quick-service restaurants: Customer perceptions and intentions. International Journal of Hospitality & Tourism Administration, 14(2), 139–156. https://doi.org/10.1080/15256480.2013.782217
   Google Scholar
• Dlačić, J., Arslanagić, M., Kadić-Maglajlić, S., Marković, S., & Raspor, S. (2014). Exploring perceived service quality, perceived value, and repurchase intention in higher education using structural equation modelling. Total Quality Management & Business Excellence, 25(1-2), 141–157. https://doi.org/10.1080/14783363.2013.824713
   Web of Science ®Google Scholar
• Dunlap, R. E., & Van Liere, K. D. (1978). The “new environmental paradigm”. The Journal of Environmental Education, 9(4), 10–19. https://doi.org/10.1080/00958964.1978.10801875
   Web of Science ®Google Scholar
• Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). New trends in measuring environmental attitudes: Measuring endorsement of the new ecological paradigm: A revised NEP scale. Journal of Social Issues, 56(3), 425–442. https://doi.org/10.1111/0022-4537.00176
   Web of Science ®Google Scholar
• Dwikuncoro, R. A., & Ratajczak, S. (2019). Analysis of green activities impact on purchase intention. Polish Journal of Management Studies, 20(1), 159–167. https://doi.org/10.17512/pjms.2019.20.1.14
   Web of Science ®Google Scholar
• Esmaeilpour, M., & Bahmiary, E. (2017). Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products. Management & Marketing, 12(2), 297–315. https://doi.org/10.1515/mmcks-2017-0018
   Google Scholar
• Farias, A. R., Coruk, S., & Simão, C. (2021). The effects of temporal discounting on perceived seriousness of environmental behavior: Exploring the moderator role of consumer attitudes regarding green purchasing. Sustainability, 13(13), 7130. https://doi.org/10.3390/su13137130
   Web of Science ®Google Scholar
• Garcia, J. M., & Teixeira, P. (2017). Organic versus conventional food: A comparison regarding food safety. Food Reviews International, 33(4), 424–446. https://doi.org/10.1080/87559129.2016.1196490
   Web of Science ®Google Scholar
• Gil, M. T., & Jacob, J. (2018). The relationship between green perceived quality and green purchase intention: A three-path mediation approach using green satisfaction and green trust. International Journal of Business Innovation and Research, 15(3), 301–319. https://doi.org/10.1504/IJBIR.2018.10010406
   Google Scholar
• Grunert, K. G., Hieke, S., & Wills, J. (2014). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy. 44, 177–189. https://doi.org/10.1016/j.foodpol.2013.12.001
   Web of Science ®Google Scholar
• Hahnel, U. J., Gölz, S., & Spada, H. (2014). How does green suit me? Consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions. Journal of Consumer Behaviour, 13(5), 317–327. https://doi.org/10.1002/cb.1471
   Web of Science ®Google Scholar
• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8 ed.). Cengage Learning.
   Google Scholar
• Hair, J. F., Celsi, M. W., Ortinau, D. J., & Bush, R. P. (2017). Essentials of marketing research. McGraw-Hill.
   Google Scholar
• Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications Inc.
   Google Scholar
• Hair, J. F., Jr, Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
   Google Scholar
• Henseler, J., Ringle, C. M., & Sarstedt, M. (2012). Using partial least squares path modeling in advertising research: Basic concepts and recent issues. In Handbook of research on international advertising. Edward Elgar Publishing. https://doi.org/10.4337/9781781001042.00023
   Google Scholar
• Hong, Z., & Guo, X. (2019). Green product supply chain contracts considering environmental responsibilities. Omega, 83, 155–166. https://doi.org/10.1016/j.omega.2018.02.010
   Web of Science ®Google Scholar
• Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195–204. https://doi.org/10.1002/(SICI)1097-0266(199902)20:2%3C195::AID-SMJ13%3E3.0.CO;2-7
   Web of Science ®Google Scholar
• Janssen, M., & Hamm, U. (2011). Consumer perception of different organic certification schemes in five European countries. Organic Agriculture, 1(1), 31–43. https://doi.org/10.1007/s13165-010-0003-y
   Google Scholar
• Jayashankar, P., Nilakanta, S., Johnston, W. J., Gill, P., & Burres, R. (2018). IoT adoption in agriculture: The role of trust, perceived value and risk. Journal of Business & Industrial Marketing, 33(6), 804–821. https://doi.org/10.1108/JBIM-01-2018-0023
   Web of Science ®Google Scholar
• Jiang, T. J., & Chiu, Y. C. (2014). Consumer trust in the safety of agricultural products. Review of Agricultural Extension Science, 31(1), 25–44.
   Google Scholar
• Joe, M., Lee, S., & Ham, S. (2020). Which brand should be more nervous about nutritional information disclosure: McDonald’s or Subway? Appetite, 155, 104805. https://doi.org/10.1016/j.appet.2020.104805
   PubMed Web of Science ®Google Scholar
• Joshi, Y., & Rahman, Z. (2019). Consumers’ sustainable purchase behaviour: Modeling the impact of psychological factors. Ecological economics, 159, 235–243. https://doi.org/10.1016/j.ecolecon.2019.01.025
   Google Scholar
• Kanchanapibul, M., Lacka, E., Wang, X., & Chan, H. K. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, 528–536. https://doi.org/10.1016/j.jclepro.2013.10.062
   Web of Science ®Google Scholar
• Kang, S., & Hur, W. M. (2012). Investigating the antecedents of green brand equity: A sustainable development perspective. Corporate Social Responsibility and Environmental Management, 19(5), 306–316. https://doi.org/10.1002/csr.281
   Web of Science ®Google Scholar
• Kartajaya, H., Iqbal, M., Alfisyahr, R., Devita, L. D. R., & Ismail, T. (2019). Segmenting Islamic fashion lifestyle on Indonesian woman. Research Journal of Textile and Apparel, 23(4), 306–322. https://doi.org/10.1108/RJTA-02-2019-0003
   Web of Science ®Google Scholar
• Kawitkar, S. S. (2013). Impact of eco-friendly products on consumer behavior. International Indexed & Refereed Research Journal, 40, 42–44.
   Google Scholar
• Kim, C., Zhao, W., & Yang, K. H. (2008). An empirical study on the integrated framework of e-CRM in online shopping: Evaluating the relationships among perceived value, satisfaction, and trust based on customers’ perspectives. Journal of Electronic Commerce in Organizations,)6(3), 1–19. https://doi.org/10.4018/jeco.2008070101
   Google Scholar
• Konuk, F. A. (2018). The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food. Journal of Retailing and Consumer Services, 43, 304–310. https://doi.org/10.1016/j.jretconser.2018.04.011
   Web of Science ®Google Scholar
• Konuk, F. A. (2019). Consumers’ willingness to buy and willingness to pay for fair trade food: The influence of consciousness for fair consumption, environmental concern, trust and innovativeness. Food Research International (Ottawa, Ont.), 120, 141–147. https://doi.org/10.1016/j.foodres.2019.02.018
   PubMed Web of Science ®Google Scholar
• Krystallis, A., & Chryssohoidis, G. (2005). Consumers’ willingness to pay for organic food: Factors that affect it and variation per organic product type. British Food Journal, 107(5), 320–343. https://doi.org/10.1108/00070700510596901
   Web of Science ®Google Scholar
• Laheri, V. K., Dangi, H., & Vohra, A. (2014). Green marketing: Development of construct and its evolution. Asia-Pacific Journal of Management Research and Innovation, 10(2), 147–155. https://doi.org/10.1177/2319510X14536220
   Google Scholar
• Lam, A. Y., Lau, M. M., & Cheung, R, Hong Kong Polytechnic University. (2016). Modelling the relationship among green perceived value, green trust, satisfaction, and repurchase intention of green products. Contemporary Management Research, 12(1), 47–60. https://doi.org/10.7903/cmr.13842
   Google Scholar
• Lee, H. J. (2021). Impact of the anti-consumption lifestyle on brand attitudes via green advertising: The moderating effect of message types. Innovative Marketing, 17(2), 58–68. https://doi.org/10.21511/im.17(2).2021.06
   Google Scholar
• Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food Quality and Preference, 39, 259–267. https://doi.org/10.1016/j.foodqual.2014.06.002
   Web of Science ®Google Scholar
• Lee, J., Park, D. H., & Han, I. (2011). The different effects of online consumer reviews on consumers’ purchase intentions depending on trust in online shopping malls: An advertising perspective. Internet Research, 21(2), 187–206. https://doi.org/10.1108/10662241111123766
   Web of Science ®Google Scholar
• Li, G., Yang, L., Zhang, B., Li, X., & Chen, F. (2021). How do environmental values impact green product purchase intention? The moderating role of green trust. Environmental Science and Pollution Research International, 28(33), 46020–46034. https://doi.org/10.1007/s11356-021-13946-y
   PubMed Web of Science ®Google Scholar
• Lin, S. T., & Niu, H. J. (2018). Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior. Business Strategy and the Environment, 27(8), 1679–1688. https://doi.org/10.1002/bse.2233
   Web of Science ®Google Scholar
• Liu, Y., Hong, Z., & Shi, X. (2018). Antecedents of residents’ repurchase intention of green residential building: Case study of Sino-Singapore Tianjin ecocity. Energy Procedia. 152, 366–371. https://doi.org/10.1016/j.egypro.2018.09.150
   Google Scholar
• Lu, L., Bock, D., & Joseph, M. (2013). Green marketing: What the Millennials buy. Journal of Business Strategy, 34(6), 3–10. https://doi.org/10.1108/JBS-05-2013-0036
   Google Scholar
• Lucas, M. R., Ayres, S. M. P. M., dos Santos, N. R., & Dionísio, A. (2021). Consumer experiences and values in Brazilian Northeast shopping centers. Innovative Marketing, 17(3), 1–16. https://doi.org/10.21511/im.17(3).2021.01
   Google Scholar
• McKay, L. (2010). Generation green: Why Gen Y and the Millennials are greener than you’ll ever be. CRM Magazine, 14(4), 12.
   Google Scholar
• Mordor Intelligence Industry Report. (2021). Indonesia food-service market size and share analysis-source. https://www.mordorintelligence.com/industry-reports/indonesia-foodservice-market.
   Google Scholar
• Moon, S. G. (2017). The influence of trust on environmental behavior: evidence from South Korea. International Review of Public Administration, 22(2), 123–137. https://doi.org/10.1080/12294659.2017.1315232
   Google Scholar
• Moussa, S., & Touzani, M. (2008). The perceived credibility of quality labels: A scale validation with refinement. International Journal of Consumer Studies, 32(5), 526–533. https://doi.org/10.1111/j.1470-6431.2008.00713.x
   Web of Science ®Google Scholar
• Muflih, M., Astuti, E. S., Arifin, Z., & Iqbal, M. (2020). Exploring the antecedents of Indonesia e-commerce users’ usage intention. International Journal of Entrepreneurship, 24(2), 1–11.
   Google Scholar
• Narula, S. A., & Desore, A. (2016). Framing green consumer behaviour research: Opportunities and challenges. Social Responsibility Journal, 12(1), 1–22. https://doi.org/10.1108/SRJ-08-2014-0112
   Google Scholar
• Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26(7), 583–600. https://doi.org/10.1080/0965254X.2017.1318946
   Web of Science ®Google Scholar
• Noblet, C. L., & Teisl, M. F. (2015). Eco-labelling as sustainable consumption policy. In Handbook of research on sustainable consumption. Edward Elgar Publishing.
   Google Scholar
• Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of Business Ethics, 140(2), 323–337. https://doi.org/10.1007/s10551-015-2690-5
   Web of Science ®Google Scholar
• Ottenbacher, M. C., Kuechle, G., Harrington, R. J., & Kim, W. H. (2019). QSR customer sustainable behaviors and brand practice perceptions on willingness to pay a premium. International Hospitality Review, 33(2), 106–125. https://doi.org/10.1108/IHR-03-2019-0006
   Google Scholar
• Pahlevi, M. R., & Suhartanto, D. (2020). The integrated model of green loyalty: Evidence from eco-friendly plastic products. Journal of Cleaner Production, 257, 120844. https://doi.org/10.1016/j.jclepro.2020.120844
   Web of Science ®Google Scholar
• Palmero, K. L., & Montemayor, C. T. (2020). An analysis on the factors influencing green purchase intention among young consumers in the Philippine BPO industry. Polish Journal of Management Studies, 22(1), 371–384. https://doi.org/10.17512/pjms.2020.22.1.24
   Web of Science ®Google Scholar
• Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication. Journal of Business Ethics, 102(1), 15–28. https://doi.org/10.1007/s10551-011-0901-2
   Web of Science ®Google Scholar
• Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behaviour and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
   Web of Science ®Google Scholar
• Peattie, K. (2010). Green consumption: Behavior and norms. Annual Review of Environment and Resources, 35(1), 195–228. https://doi.org/10.1146/annurev-environ-032609-094328
   Web of Science ®Google Scholar
• Ricci, E. C., Banterle, A., & Stranieri, S. (2018). Trust to go green: An exploration of consumer intentions for eco-friendly convenience food. Ecological Economics, 148, 54–65. https://doi.org/10.1016/j.ecolecon.2018.02.010
   Web of Science ®Google Scholar
• Roscoe, J. T. (1975). Fundamental research statistics for the behavioural sciences (2nd ed.). Holt Rinehart & Winston.
   Google Scholar
• Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: How web site investment increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133–148. https://doi.org/10.1509/jmkg.70.2.133
   Web of Science ®Google Scholar
• Schwartz, S. H. (1977). Normative influences on altruism. In Advances in experimental social psychology (vol. 10, pp. 221–279).
   Google Scholar
• Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In Advances in experimental social psychology (vol. 25, pp. 1–65). Academic Press.
   Google Scholar
• Seegebarth, B., Behrens, S. H., Klarmann, C., Hennigs, N., & Scribner, L. L. (2016). Customer value perception of organic food: Cultural differences and cross-national segments. British Food Journal, 118(2), 396–411. https://doi.org/10.1108/BFJ-07-2015-0235
   Web of Science ®Google Scholar
• Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
   Google Scholar
• Sharma, A. P. (2021). Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda. International Journal of Consumer Studies, 45(6), 1217–1238. https://doi.org/10.1111/ijcs.12722
   Web of Science ®Google Scholar
• Shapoval, V., Murphy, K. S., & Severt, D. (2018). Does service quality really matter at green restaurants for millennial consumers? The moderating effects of gender between loyalty and satisfaction. Journal of Foodservice Business Research, 21(6), 591–609. https://doi.org/10.1080/15378020.2018.1483698
   Google Scholar
• Silva, A. R., de A, A. R., Bioto, A. S., Efraim, P., & de Castilho Queiroz, G. (2017). Impact of sustainability labeling in the perception of sensory quality and purchase intention of chocolate consumers. Journal of Cleaner Production, 141, 11–21. https://doi.org/10.1016/j.jclepro.2016.09.024
   Web of Science ®Google Scholar
• Smith, K. T. (2010). An examination of marketing techniques that influence Millennials’ perceptions of whether a product is environmentally friendly. Journal of Strategic Marketing, 18(6), 437–450. https://doi.org/10.1080/0965254X.2010.525249
   Google Scholar
• Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal, 18(2), 93–104. https://doi.org/10.1016/j.ausmj.2010.01.001
   Google Scholar
• Soomro, R. B., Mirani, I. A., Ali, M. S., & Marvi, S. (2020). Exploring the green purchasing behavior of young generation in Pakistan: Opportunities for green entrepreneurship. Asia Pacific Journal of Innovation and Entrepreneurship, 14(3), 289–302. https://doi.org/10.1108/APJIE-12-2019-0093
   Web of Science ®Google Scholar
• Spielmann, N. (2020). Green is the new white: How virtue motivates green product purchase. Journal of Business Ethics, 173(4), 759–776. https://doi.org/10.1007/s10551-020-04493-6
   Web of Science ®Google Scholar
• Steenkamp, J. B. E., & Geyskens, I. (2006). How country characteristics affect the perceived value of web sites. Journal of Marketing, 70(3), 136–150. https://doi.org/10.1509/jmkg.70.3.136
   Web of Science ®Google Scholar
• Suhartanto, D., Ismail, T. A. T., Leo, G., Triyuni, N. N., & Suhaeni, T. (2020). Behavioral intention toward online food purchasing: An analysis at different purchase levels. International Journal of E-Business Research, 16(4), 34–50. https://doi.org/10.4018/IJEBR.2020100103
   Web of Science ®Google Scholar
• Sun, Y., & Wang, S. (2019). Understanding consumers’ intentions to purchase green products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics, 32(4), 860–878. https://doi.org/10.1108/APJML-03-2019-0178
   Web of Science ®Google Scholar
• T4. (2022). Fast Food Market Share. Retrieved December 25, 2022, from https://www.t4.ai/industry/fast-food-market-share
   Google Scholar
• Tarabieh, S. (2021). The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust. Management Science Letters, 11(2), 451–464. https://doi.org/10.5267/j.msl.2020.9.022
   Google Scholar
• Taufique, K. M. R., Vocino, A., & Polonsky, M. J. (2017). The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market. Journal of Strategic Marketing, 25(7), 511–529. https://doi.org/10.1080/0965254X.2016.1240219
   Web of Science ®Google Scholar
• Thøgersen, J., Pedersen, S., Paternoga, M., Schwendel, E., & Aschemann-Witzel, J. (2017). How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research. British Food Journal, 119(3), 542–557. https://doi.org/10.1108/BFJ-09-2016-0406
   Web of Science ®Google Scholar
• Trautwein, U., Babazade, J., Trautwein, S., & Lindenmeier, J. (2023). Exploring pro-environmental behavior in Azerbaijan: An extended value-belief-norm approach. Journal of Islamic Marketing, 14(2), 523–543. https://doi.org/10.1108/JIMA-03-2021-0082
   Web of Science ®Google Scholar
• Vafaei, S. A., Azmoon, I., & Fekete-Farkas, M. (2019). The impact of perceived sustainable marketing policies on green customer satisfaction. Polish Journal of Management Studies, 19(1), 475–491. https://doi.org/10.17512/pjms.2019.19.1.36
   Web of Science ®Google Scholar
• Wang, E. S. T., & Yu, J. R. (2016). Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention. British Food Journal, 118(12), 2963–2980. https://doi.org/10.1108/BFJ-03-2016-0128
   Web of Science ®Google Scholar
• Wang, J., Wang, S., Xue, H., Wang, Y., & Li, J. (2018). Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials. Journal of Cleaner Production, 181, 426–436. https://doi.org/10.1016/j.jclepro.2018.01.250
   Web of Science ®Google Scholar
• Weisstein, F. L., Asgari, M., & Siew, S. W. (2014). Price presentation effects on green purchase intentions. Journal of Product & Brand Management, 23(3), 230–239. https://doi.org/10.1108/JPBM-06-2013-0324
   Google Scholar
• Woo, E., & Kim, Y. G. (2019). Consumer attitudes and buying behavior for green food products: From the aspect of green perceived value (GPV). British Food Journal, 121(2), 320–332. https://doi.org/10.1108/BFJ-01-2018-0027
   Web of Science ®Google Scholar
• Wu, H. C., Cheng, C. C., Chen, Y. C., & Hong, W. (2018). Towards green experiential loyalty: Driving from experiential quality, green relationship quality, environmental friendliness, green support and green desire. International Journal of Contemporary Hospitality Management, 30(3), 1374–1397. https://doi.org/10.1108/IJCHM-10-2016-0596
   Web of Science ®Google Scholar
• Xu, X., Wang, S., & Yu, Y. (2020). Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter? The Science of the Total Environment, 704, 135275. https://doi.org/10.1016/j.scitotenv.2019.135275
   PubMed Web of Science ®Google Scholar
• Yadav, R., Kumar Dokania, A., & Swaroop Pathak, G. (2016). The influence of green marketing functions in building corporate image: Evidences from hospitality industry in a developing nation. International Journal of Contemporary Hospitality Management, 28(10), 2178–2196. https://doi.org/10.1108/IJCHM-05-2015-0233
   Web of Science ®Google Scholar
• Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
   Web of Science ®Google Scholar
• Zhuang, W., Cumiskey, K. J., Xiao, Q., & Alford, B. L. (2010). The impact of perceived value on behavior intention: An empirical study. Journal of Global Business Management, 6(2), 1–7.
   Google Scholar
• Zielke, S. (2010). How price image dimensions influence shopping intentions for different store formats. European Journal of Marketing, 44(6), 748–770. https://doi.org/10.1108/03090561011032702
   Web of Science ®Google Scholar