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ISSUES IN CLIENT SATISFACTION

Tailoring Home Care Services to Meet Physician and Patient Needs

A Market-Based Approach

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Pages 1-9 | Published online: 22 Oct 2008

References

  • Coe , Rodney M. and Russell , Raymond . 1979 . “Physicians' Perspectives on Home Health Services” . Home Health Review , June : 3 – 8 .
  • Javalgi , Rajsheklan and Benoy , Joseph W. 1991 . “Physician Attitudes and Behaviors Toward Home Health Care Services” . Journal of Health Care Marketing , December : 14 – 21 . 1991
  • Legg , Donna and Lamb , Charles W. 1986 . “The Role of Referral Agents in the Marketing of Home Health Services” . Journal of Health Care Marketing , March : 51 – 56 .
  • Lutz , Sandy and O'Donnell , Kevin P. 1989 . “Home Care's Growth Hinges on Winning Over the Physicians, Patients, Not Just Payers” . Modem Health Care , September : 20 – 32 .
  • Ponzurick , Ellison G. , Ponzurick , Thomas G. and Abercrombie , C. L. 1987 . “Marketing Home Health Care Services to the Referring Physician: A Preliminary Analysis” . Health Marketing Quarterly , Spring/Summer : 47 – 60 .
  • Wise , Gordon L. and Sorrel! , Ralph . 1983 . “A Baseline Determination of Influencer Role in Consumer Selection of a Hospital on a Non-Emergency Basis: Does the Physician Still ‘Call the Shots?’” . Advances in Health Care Research , April : 28 – 29 .
  • Wise , Sue A. , Wise , Gordon L. , Frantz , Julia K. and Gupta , Anil V. 1991 . “Marketing and Health Care Implications of Hospitals Adapting to DRG Reimbursement for Medicare Clients” . Journal of Ambulatory Care Marketing , 4 ( 2 ) : 133 – 142 .

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