REFERENCES
- This section previously appeared in: Smith MC, Kolassa EM, Perkins G, Siecker B. Pharmaceutical marketing: Principles, environment, and Practice. New York, Lon-don: Pharmaceutical Products Press; 2002.
- This section reprinted from: Smith MC. Principles of pharmaceutical marketing. 2nd ed. Philadelphia: Lea & Febiger; 1975. Permission to reprint granted by Lippincott Williams & Wilkins. This material originally appeared in the first edition of the same work, published in 1968.
- This section reprinted from: Smith MC. Principles of pharmaceutical marketing. 2nd ed. Philadelphia: Lea & Febiger; 1975. Permission to reprint granted by Lippincott Williams & Wilkins. This material originally appeared in the first edition of the same work, published in 1968.