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Journal of Advertising Volume 53, 2024 - Issue 1
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ORIGINAL RESEARCH ARTICLES

What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions

Annika Abella University of Tennessee, Knoxville, Tennessee, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9564-9974View further author information
ORCID Icon,
Leah Smithb University of Arkansas, Fayetteville, Arkansas, USAORCID Iconhttps://orcid.org/0000-0002-1418-7529View further author information
ORCID Icon &
Dipayan Biswasc University of South Florida, Tampa, Florida, USAORCID Iconhttps://orcid.org/0000-0002-6015-8585View further author information
ORCID Icon
Pages 54-69 | Received 16 Mar 2021, Accepted 13 Jun 2022, Published online: 14 Jul 2022

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