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Journal of Advertising Volume 53, 2024 - Issue 1
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RESEARCH NOTE

Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising

Tyler Milfelda Villanova University, Villanova, Pennsylvania, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6210-3545View further author information
ORCID Icon,
Daniel J. Flintb University of Tennessee, Knoxville, Knoxville, Tennessee, USAORCID Iconhttps://orcid.org/0000-0002-3250-7274View further author information
ORCID Icon &
Alex R. Zablahb University of Tennessee, Knoxville, Knoxville, Tennessee, USAView further author information
Pages 148-159 | Received 16 Jul 2021, Accepted 06 Nov 2022, Published online: 07 Dec 2022

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