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Journal of Advertising Volume 53, 2024 - Issue 1

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ORIGINAL RESEARCH ARTICLES

Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions

Melanie HirschUniversity of Vienna, Vienna, AustriaCorrespondence[email protected]

https://orcid.org/0000-0002-0705-084X View further author information

Marlis StubenvollUniversity of Vienna, Vienna, Austria

https://orcid.org/0000-0003-1870-0403 View further author information

Alice BinderUniversity of Vienna, Vienna, Austria

https://orcid.org/0000-0003-3266-8614 View further author information

Jörg MatthesUniversity of Vienna, Vienna, Austria

https://orcid.org/0000-0001-9408-955X View further author information

Pages 19-35 | Received 28 Jan 2022, Accepted 11 Jan 2023, Published online: 23 Mar 2023

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https://doi.org/10.1080/00913367.2023.2175081
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