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Volume 11, Issue 1
Switching intention to online channel in ....

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Cogent Business & Management Volume 11, 2024 - Issue 1

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MARKETING

Switching intention to online channel in Vietnam – A case study of consumer electronics goods

Phan Duy Hunga Faculty of Economics and Management, Electric Power University, Hanoi, VietnamView further author information

Vu Huy Thongb Faculty of Marketing, National Economics University, Hanoi, VietnamCorrespondence[email protected]
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Pham Van Tuanb Faculty of Marketing, National Economics University, Hanoi, VietnamView further author information

Nguyen Huu Dang Khoab Faculty of Marketing, National Economics University, Hanoi, VietnamView further author information

Nguyen Quynh Trangb Faculty of Marketing, National Economics University, Hanoi, VietnamView further author information

Article: 2291861 | Received 17 Apr 2023, Accepted 01 Dec 2023, Published online: 21 Apr 2024

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https://doi.org/10.1080/23311975.2023.2291861
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