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Cogent Business & Management
Volume 11, 2024 - Issue 1
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MARKETING
Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength
Hoa PhamThi1 Senior Lecturer of Marketing, Marketing Division, International School of Business, University of Economics, Ho Chi Minh, VietnamCorrespondence[email protected]
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Trong Nghia Ho1 Senior Lecturer of Marketing, Marketing Division, International School of Business, University of Economics, Ho Chi Minh, VietnamView further author information
Article: 2292487
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Received 16 Jul 2022, Accepted 20 Nov 2023, Published online: 12 Dec 2023
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