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Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
Confirmatory factor analysis of marketing performance dimensions: a lesson from SMEs in Malang, Indonesia
Resanti Lestaria Management Department, Universitas Merdeka Malang (Visiting Research at National Research and Innovation Agency), Malang, IndonesiaCorrespondence[email protected]
https://orcid.org/0000-0001-8228-5553View further author information
, https://orcid.org/0000-0001-8228-5553View further author information
Syahyutib Research Center for Cooperative, Corporation, and People’s Economy, National Research and Innovation Agency (BRIN-RI), Jakarta, IndonesiaView further author information
, Berto Mulia Wibawac Department of Business Management, Institut Teknologi Sepuluh Nopember, Surabaya, IndonesiaView further author information
, Fatmasari Endayanid Management Department, Universitas Merdeka Malang, Malang, IndonesiaView further author information
, Dyah Setyawatid Management Department, Universitas Merdeka Malang, Malang, IndonesiaView further author information
& Sahat Aditua Fandhitya Silalahib Research Center for Cooperative, Corporation, and People’s Economy, National Research and Innovation Agency (BRIN-RI), Jakarta, Indonesiahttps://orcid.org/0000-0003-4661-5839View further author information
Article: 2310084
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Received 14 May 2023, Accepted 12 Jan 2024, Published online: 24 Feb 2024
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