Supplemental material
Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs
Mohammad Eko Fitriantoa Department of Management, Faculty of Economics, Universitas Sriwijaya, Inderalaya, Indonesia;b Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, IndonesiaCorrespondence[email protected]
https://orcid.org/0000-0002-7148-7245View further author information
https://orcid.org/0000-0002-7148-7245View further author information, Basu Swashta Dharmmestac Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesiahttps://orcid.org/0000-0002-6473-4447View further author information
https://orcid.org/0000-0002-6473-4447View further author information & Bernardinus Maria Purwantoc Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesiahttps://orcid.org/0000-0002-3831-2996View further author information
https://orcid.org/0000-0002-3831-2996View further author information