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Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)
Hussein Gibreel Musaa Marketing Management, Universitas Muhammadiyah Yogyakarta, SudanCorrespondence[email protected]
https://orcid.org/0000-0002-7370-9323View further author information
, https://orcid.org/0000-0002-7370-9323View further author information
Indah Fatmawatib Doctoral Program of Management, Universitas Muhammadiyah Yogyakarta, Indonesiahttps://orcid.org/0000-0003-4796-2146View further author information
, Nuryakin Nuryakinb Doctoral Program of Management, Universitas Muhammadiyah Yogyakarta, Indonesiahttps://orcid.org/0000-0002-4998-9601View further author information
& M. Suyantob Doctoral Program of Management, Universitas Muhammadiyah Yogyakarta, IndonesiaView further author information
Article: 2329375
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Received 27 Jun 2023, Accepted 01 Mar 2024, Published online: 15 Mar 2024
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