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Volume 11, Issue 1
Luxury beauty products purchase behaviou ....

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Cogent Business & Management Volume 11, 2024 - Issue 1

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Marketing

Luxury beauty products purchase behaviour of affluent consumers: the role of brand consciousness and brand distinctiveness in Zimbabwe

Divaries Cosmas JaravazaDepartment of Marketing, Bindura University of Science Education, Bindura, ZimbabweView further author information

Tobias MoyoDepartment of Marketing, Bindura University of Science Education, Bindura, ZimbabweCorrespondence[email protected]
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Paul MukuchaDepartment of Marketing, Bindura University of Science Education, Bindura, ZimbabweView further author information

Article: 2338304 | Received 26 Nov 2022, Accepted 23 Mar 2024, Published online: 13 Apr 2024

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https://doi.org/10.1080/23311975.2024.2338304
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