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Most Influential Articles in 2022—American Academy of Advertising Journals

Created 11 Jan 2024 | 22 articles

These articles were selected by the Editors of the journals of the American Academy of Advertising as the most influential articles in 2022.

Edited by

Jisu Huh(Incoming Editor 2022, Journal of Advertising)

Shelly Rodgers(Outgoing Editor 2022, Journal of Advertising)

Jooyoung Kim(Editor, Journal of Interactive Advertising)

Sukki Yoon(Editor, Journal of Current Issues & Research in Advertising)

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Article
Older People in Advertising
Martin Eisend

Originally published in Journal of Advertising, Volume: 51, Number: 3 (27 May 2022)

Published online: 18 Feb 2022
AbstractforOlder People in Advertising | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
  • 21171 Views
  • 23 CrossRef citations
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Article
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
Chen Lou

Originally published in Journal of Advertising, Volume: 51, Number: 1 (01 Jan 2022)

Published online: 05 Mar 2021
AbstractforSocial Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
  • 19708 Views
  • 105 CrossRef citations
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Article
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim

Originally published in Journal of Advertising, Volume: 51, Number: 5 (20 Oct 2022)

Published online: 08 Sep 2022
AbstractforThe Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse | Full Text | References | PDF (1.3 MB) | EPUB
  • 6527 Views
  • 45 CrossRef citations
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Article
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
Colin Campbell, Kirk Plangger, Sean Sands & Jan Kietzmann

Originally published in Journal of Advertising, Volume: 51, Number: 1 (01 Jan 2022)

Published online: 18 May 2021
AbstractforPreparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising | Full Text | References | PDF (1.8 MB) | EPUB
  • 16005 Views
  • 51 CrossRef citations
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Article
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion
Matthias Glaser & Heribert Reisinger

Originally published in Journal of Advertising, Volume: 51, Number: 2 (15 Mar 2022)

Published online: 19 Oct 2021
AbstractforDon’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
  • 8804 Views
  • 23 CrossRef citations
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Article
The Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review
Naveen Donthu, Weng Marc Lim, Satish Kumar & Debidutta Pattnaik

Originally published in Journal of Advertising, Volume: 51, Number: 2 (15 Mar 2022)

Published online: 16 Feb 2022
AbstractforThe Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review | Full Text | References | PDF (4.6 MB) | EPUB | Supplemental
  • 2674 Views
  • 23 CrossRef citations
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Article
Asking Questions of AI Advertising: A Maieutic Approach
Jack Coffin

Originally published in Journal of Advertising, Volume: 51, Number: 5 (20 Oct 2022)

Published online: 29 Aug 2022
AbstractforAsking Questions of AI Advertising: A Maieutic Approach | Full Text | References | PDF (1.4 MB) | EPUB
  • 6743 Views
  • 7 CrossRef citations
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Article
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker

Originally published in Journal of Advertising, Volume: 51, Number: 1 (01 Jan 2022)

Published online: 30 Mar 2021
AbstractforHow and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
  • 7591 Views
  • 39 CrossRef citations
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Article
Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts
Jana Gross & Florian von Wangenheim

Originally published in Journal of Interactive Advertising, Volume: 22, Number: 3 (02 Sep 2022)

Published online: 17 Oct 2022
AbstractforInfluencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts | Full Text | References | PDF (1.8 MB) | EPUB
  • 17152 Views
  • 2 CrossRef citations
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Open Access
Article
Trends in Influencer Marketing: A Review and Bibliometric Analysis
Anshika Singh Tanwar, Harish Chaudhry & Manish Kumar Srivastava

Originally published in Journal of Interactive Advertising, Volume: 22, Number: 1 (02 Jan 2022)

Published online: 16 Feb 2022
AbstractforTrends in Influencer Marketing: A Review and Bibliometric Analysis | Full Text | References | PDF (4.7 MB) | EPUB
  • 13608 Views
  • 7 CrossRef citations
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Article
Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes
Regina Jihea Ahn, Su Yeon Cho & Wanhsiu Sunny Tsai

Originally published in Journal of Interactive Advertising, Volume: 22, Number: 3 (02 Sep 2022)

Published online: 29 Aug 2022
AbstractforDemystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes | Full Text | References | PDF (1.1 MB) | EPUB
  • 5165 Views
  • 6 CrossRef citations
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Article
The Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness
Judith Irene Maria de Groot

Originally published in Journal of Interactive Advertising, Volume: 22, Number: 1 (02 Jan 2022)

Published online: 04 Apr 2022
AbstractforThe Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness | Full Text | References | PDF (1.6 MB) | EPUB
  • 6408 Views
  • 5 CrossRef citations
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Article
Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults
Sophie C. Boerman & Claire M. Segijn

Originally published in Journal of Interactive Advertising, Volume: 22, Number: 2 (04 May 2022)

Published online: 29 Apr 2022
AbstractforAwareness and Perceived Appropriateness of Synced Advertising in Dutch Adults | Full Text | References | PDF (977.7 KB) | EPUB
  • 1570 Views
  • 5 CrossRef citations
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Article
Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories
Ilyoung Ju & Chen Lou

Originally published in Journal of Interactive Advertising, Volume: 22, Number: 2 (04 May 2022)

Published online: 14 Jul 2022
AbstractforDoes Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories | Full Text | References | PDF (2.6 MB) | EPUB
  • 2509 Views
  • 4 CrossRef citations
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Article
Influencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers’ Identifications on Consumer–Brand Engagement
Xiaofan Wei, Huan Chen, Artemio Ramirez, Yongwoog Jeon & Yao Sun

Originally published in Journal of Interactive Advertising, Volume: 22, Number: 3 (02 Sep 2022)

Published online: 16 Sep 2022
AbstractforInfluencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers’ Identifications on Consumer–Brand Engagement | Full Text | References | PDF (1.7 MB) | EPUB
  • 3786 Views
  • 2 CrossRef citations
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Article
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 1 (02 Jan 2022)

Published online: 01 Nov 2021
AbstractforGreen Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement | Full Text | References | PDF (1.3 MB) | EPUB
  • 9812 Views
  • 32 CrossRef citations
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Article
Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image
Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 1 (02 Jan 2022)

Published online: 01 Nov 2021
AbstractforVirtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image | Full Text | References | PDF (1.1 MB) | EPUB
  • 2611 Views
  • 19 CrossRef citations
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Article
Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind
Jessica Castonguay

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 3 (03 Jul 2022)

Published online: 02 Dec 2021
AbstractforInfluencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind | Full Text | References | PDF (1.2 MB) | EPUB
  • 1674 Views
  • 13 CrossRef citations
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Article
Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing
Nils S. Borchers

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 3 (03 Jul 2022)

Published online: 16 May 2022
AbstractforBetween Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing | Full Text | References | PDF (1.5 MB) | EPUB
  • 2006 Views
  • 9 CrossRef citations
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Article
Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un Chae Chung, Emily Buteau & Sela Sar

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 1 (02 Jan 2022)

Published online: 19 Aug 2021
AbstractforIntrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge | Full Text | References | PDF (3.4 MB) | EPUB
  • 1702 Views
  • 15 CrossRef citations
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Article
Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals
Jason Freeman & Frank Dardis

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 3 (03 Jul 2022)

Published online: 10 Mar 2022
AbstractforKidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals | Full Text | References | PDF (1.1 MB) | EPUB
  • 1179 Views
  • 7 CrossRef citations
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Article
Gym Membership Programs: Image Motivation and Conditional Discount Framing
Xiaofei Pan & Sukki Yoon

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 3 (03 Jul 2022)

Published online: 02 Dec 2021
AbstractforGym Membership Programs: Image Motivation and Conditional Discount Framing | Full Text | References | PDF (2 MB) | EPUB
  • 1523 Views
  • 2 CrossRef citations
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