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Journal of Advertising Best Article of the Year Award

Created 01 Mar 2024| Updated 20 Mar 2024 | 7 articles

The Journal of Advertising Best Article of the Year Award is presented by the American Academy of Advertising to the authors of the most influential and impactful article published in the journal that year. The winner is determined by two steps. First, the initial voting is carried out by American Academy of Advertising members, and several articles are shortlisted. Then, the final voting is carried out by the Journal of Advertising's Editorial Review Board to determine the winner. The winning article is then made free to access for the following year.

In 2023, the Best Article Award Winner was Lars Bergkvist and Martin Eisend’s article "Changes in Definitions and Operationalizations in Advertising Research— Justified or Not?" There were three Finalist articles, by Lou et al, Coleman et al, and Loose et al. Please find the links to the Winner and Finalist papers below; these will be available to read and download until 31 December 2024.

Browse the award-winning papers below.

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Article
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?
Lars Bergkvist & Martin Eisend

Originally published in Journal of Advertising, Volume: 52, Number: 3 (27 May 2023)

Published online: 10 Jun 2022
AbstractforChanges in Definitions and Operationalizations in Advertising Research—Justified or Not? | Full Text | References | PDF (941.6 KB) | EPUB
  • 974 Views
  • 6 CrossRef citations
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Free Access
Article
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Chen Lou, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong & ZhaoXi Phua

Originally published in Journal of Advertising, Volume: 52, Number: 4 (08 Aug 2023)

Published online: 22 Dec 2022
AbstractforAuthentically Fake? How Consumers Respond to the Influence of Virtual Influencers | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
  • 15171 Views
  • 41 CrossRef citations
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Free Access
Article
Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising
Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri

Originally published in Journal of Advertising, Volume: 52, Number: 5 (20 Oct 2023)

Published online: 05 Oct 2023
AbstractforDriving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
  • 2028 Views
  • 1 CrossRef citations
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Free Access
Article
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children
Femke Loose, Liselot Hudders, Ini Vanwesenbeeck & Steffi De Jans

Originally published in Journal of Advertising, Volume: 52, Number: 3 (27 May 2023)

Published online: 20 Apr 2022
AbstractforPreschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
  • 1947 Views
  • 4 CrossRef citations
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Free Access
Article
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
Chen Lou

Originally published in Journal of Advertising, Volume: 51, Number: 1 (01 Jan 2022)

Published online: 05 Mar 2021
AbstractforSocial Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
  • 19738 Views
  • 105 CrossRef citations
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Free Access
Article
A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising
Tyler Milfeld, Eric Haley & Daniel J. Flint

Originally published in Journal of Advertising, Volume: 50, Number: 5 (20 Oct 2021)

Published online: 18 May 2021
AbstractforA Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising | Full Text | References | PDF (2 MB) | EPUB
  • 2588 Views
  • 6 CrossRef citations
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Article
Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation
Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin & Russell N. Laczniak

Originally published in Journal of Advertising, Volume: 49, Number: 3 (26 May 2020)

Published online: 30 Jun 2020
AbstractforEvaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation | Full Text | References | PDF (396.7 KB) | EPUB | Supplemental
  • 2574 Views
  • 15 CrossRef citations
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