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Most Influential Articles in 2020—American Academy of Advertising Journals

Created 11 Oct 2021| Updated 13 Oct 2021 | 15 articles

These articles were selected by the editors of journals of the American Academy of Advertising as the most influential articles in 2020.

Edited by

Shelly Rodgers(Editor, Journal of Advertising)

Jooyoung Kim(Editor, Journal of Interactive Advertising)

Barbara Phillips(Outgoing Editor, Journal of Current Issues and Research in Advertising)

Sukki Yoon(Incoming Editor, Journal of Current Issues and Research in Advertising)

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Article
How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest
Shupei Yuan & Chen Lou

Originally published in Journal of Interactive Advertising, Volume: 20, Number: 2 (03 May 2020)

Published online: 13 Jul 2020
AbstractforHow Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest | Full Text | References | PDF (1.4 MB) | EPUB
  • 28090 Views
  • 115 CrossRef citations
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Article
I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type
Jung Ah Lee & Matthew S. Eastin

Originally published in Journal of Interactive Advertising, Volume: 20, Number: 1 (02 Jan 2020)

Published online: 30 Mar 2020
AbstractforI Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type | Full Text | References | PDF (2.1 MB) | EPUB
  • 13506 Views
  • 88 CrossRef citations
  • 0Altmetric
Article
Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers
Rebecca K. Britt, Jameson L. Hayes, Brian C. Britt & Haseon Park

Originally published in Journal of Interactive Advertising, Volume: 20, Number: 2 (03 May 2020)

Published online: 22 Jun 2020
AbstractforToo Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers | Full Text | References | PDF (1 MB) | EPUB
  • 8493 Views
  • 47 CrossRef citations
  • 0Altmetric
Article
Self-Presentation on Social Media: When Self-Enhancement Confronts Self-Verification
Anlan Zheng, Brittany R. L. Duff, Patrick Vargas & Mike Zhengyu Yao

Originally published in Journal of Interactive Advertising, Volume: 20, Number: 3 (01 Sep 2020)

Published online: 21 Dec 2020
AbstractforSelf-Presentation on Social Media: When Self-Enhancement Confronts Self-Verification | Full Text | References | PDF (1.1 MB) | EPUB
  • 11512 Views
  • 20 CrossRef citations
  • 0Altmetric
Article
Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-Market Brands
Taeyeon Kim & Joe Phua

Originally published in Journal of Interactive Advertising, Volume: 20, Number: 2 (03 May 2020)

Published online: 30 Mar 2020
AbstractforEffects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-Market Brands | Full Text | References | PDF (2.5 MB) | EPUB
  • 4663 Views
  • 17 CrossRef citations
  • 0Altmetric
Article
Do Celebrity Endorsements Benefit Familiar Luxury Brands? A Perspective From Social Adaptation Theory
Sun-Young Park & Mark Yi-Cheon Yim

Originally published in Journal of Current Issues & Research in Advertising, Volume: 41, Number: 1 (02 Jan 2020)

Published online: 13 Dec 2018
AbstractforDo Celebrity Endorsements Benefit Familiar Luxury Brands? A Perspective From Social Adaptation Theory | Full Text | References | PDF (1.8 MB) | EPUB
  • 3724 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
The Effect of Brand–Health Issue Fit on Fast-Food Health-Marketing Initiatives
Hanyoung Kim & Jooyoung Kim

Originally published in Journal of Current Issues & Research in Advertising, Volume: 41, Number: 1 (02 Jan 2020)

Published online: 20 Mar 2019
AbstractforThe Effect of Brand–Health Issue Fit on Fast-Food Health-Marketing Initiatives | Full Text | References | PDF (2.3 MB) | EPUB
  • 1661 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Identifying Opportunities to Optimize the Music in TV Commercials: A Systematic Content Analysis
Priska Breves, Ann-Kristin Herget & Holger Schramm

Originally published in Journal of Current Issues & Research in Advertising, Volume: 41, Number: 1 (02 Jan 2020)

Published online: 01 Jul 2019
AbstractforIdentifying Opportunities to Optimize the Music in TV Commercials: A Systematic Content Analysis | Full Text | References | PDF (1.3 MB) | EPUB
  • 1617 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Understanding Bad-Boy Celebrity Endorser Effectiveness: The Fantasy-Based Relationship, Hedonic Consumption, and Congruency Model
Delancy Bennett, William Diamond, Elizabeth Miller & Jerome Williams

Originally published in Journal of Current Issues & Research in Advertising, Volume: 41, Number: 1 (02 Jan 2020)

Published online: 05 Nov 2018
AbstractforUnderstanding Bad-Boy Celebrity Endorser Effectiveness: The Fantasy-Based Relationship, Hedonic Consumption, and Congruency Model | Full Text | References | PDF (1.4 MB) | EPUB
  • 1777 Views
  • 9 CrossRef citations
  • 0Altmetric
Article
Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages
Mikyeung Bae

Originally published in Journal of Current Issues & Research in Advertising, Volume: 41, Number: 3 (01 Sep 2020)

Published online: 22 Oct 2019
AbstractforRole of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages | Full Text | References | PDF (2.5 MB) | EPUB
  • 1608 Views
  • 15 CrossRef citations
  • 0Altmetric
Article
Advancing Computational Advertising: Conceptualization of the Field and Future Directions
Jisu Huh & Edward C. Malthouse

Originally published in Journal of Advertising, Volume: 49, Number: 4 (07 Aug 2020)

Published online: 13 Aug 2020
AbstractforAdvancing Computational Advertising: Conceptualization of the Field and Future Directions | Full Text | References | PDF (1 MB) | EPUB
  • 13756 Views
  • 37 CrossRef citations
  • 0Altmetric
Open Access
Article
Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses
Kasey Windels, Sara Champlin, Summer Shelton, Yvette Sterbenk & Maddison Poteet

Originally published in Journal of Advertising, Volume: 49, Number: 1 (01 Jan 2020)

Published online: 21 Nov 2019
AbstractforSelling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses | Full Text | References | PDF (264.6 KB) | EPUB
  • 15157 Views
  • 45 CrossRef citations
  • 0Altmetric
Article
Challenges and Future Directions of Computational Advertising Measurement Systems
Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, Joseph A. Konstan & Venkatesh Shankar

Originally published in Journal of Advertising, Volume: 49, Number: 4 (07 Aug 2020)

Published online: 05 Aug 2020
AbstractforChallenges and Future Directions of Computational Advertising Measurement Systems | Full Text | References | PDF (1.6 MB) | EPUB
  • 10419 Views
  • 41 CrossRef citations
  • 0Altmetric
Open Access
Article
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling & Dominik Mahr

Originally published in Journal of Advertising, Volume: 49, Number: 2 (14 Mar 2020)

Published online: 07 Apr 2020
AbstractforSeeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising | Full Text | References | PDF (417.3 KB) | EPUB
  • 5520 Views
  • 43 CrossRef citations
  • 0Altmetric
Article
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape
Theo Araujo, Jonathan R. Copulsky, Jameson L. Hayes, Su Jung Kim & Jaideep Srivastava

Originally published in Journal of Advertising, Volume: 49, Number: 4 (07 Aug 2020)

Published online: 29 Jul 2020
AbstractforFrom Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape | Full Text | References | PDF (2.1 MB) | EPUB
  • 13273 Views
  • 40 CrossRef citations
  • 0Altmetric
Open Access