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Communication Methods and Measures
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Volume 3, Issue 1-2

Communication Methods and Measures

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Communication Methods and Measures, Volume 3, Issue 1-2 (2009)

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Communication Methods and Measures, Volume 3, Issue 1-2 (2009)

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Evaluating Health Communication Campaigns: Key Issues and Alternative Approaches

Original Articles

Article

Challenges in Evaluating Health Communication Campaigns: Defining the Issues

Seth M. Noar

Pages: 1-11

Published online: 21 Apr 2009

AbstractforChallenges in Evaluating Health Communication Campaigns: Defining the Issues | Full Text | References | PDF (138.7 KB)

1542 Views
27 CrossRef citations
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Article

Comparison of Research Designs for Two Controlled Trials of Mass Media Interventions

Brian S. Flynn, John K. Worden & Janice Yanushka Bunn

Pages: 12-28

Published online: 21 Apr 2009

AbstractforComparison of Research Designs for Two Controlled Trials of Mass Media Interventions | Full Text | References | PDF (145.7 KB)

195 Views
4 CrossRef citations
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Article

Interrupted Time-Series Designs for Evaluating Health Communication Campaigns

Philip Palmgreen

Pages: 29-46

Published online: 21 Apr 2009

AbstractforInterrupted Time-Series Designs for Evaluating Health Communication Campaigns | Full Text | References | PDF (219.8 KB)

425 Views
10 CrossRef citations
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Article

Evaluation of the VERB™ Campaign: Challenges and Solutions

Marian Huhman, Lance D. Potter, Mary Jo Nolin & Dave R. Judkins

Pages: 47-60

Published online: 21 Apr 2009

AbstractforEvaluation of the VERB™ Campaign: Challenges and Solutions | Full Text | References | PDF (128.3 KB)

305 Views
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Article

New Methods for Estimating the Impact of Health Communication Programs

Stella Babalola & D. Lawrence Kincaid

Pages: 61-83

Published online: 21 Apr 2009

AbstractforNew Methods for Estimating the Impact of Health Communication Programs | Full Text | References | PDF (163.1 KB)

423 Views
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Article

Does Evaluation Design Impact Communication Campaign Effect Size? A Meta-Analysis

Leslie B. Snyder, Mark A. Hamilton & Tania Huedo-Medina

Pages: 84-104

Published online: 21 Apr 2009

AbstractforDoes Evaluation Design Impact Communication Campaign Effect Size? A Meta-Analysis | Full Text | References | PDF (171.9 KB)

389 Views
11 CrossRef citations
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Article

Reflections on Evaluating Health Communication Campaigns

Seth M. Noar, Philip Palmgreen & Rick S. Zimmerman

Pages: 105-114

Published online: 21 Apr 2009

AbstractforReflections on Evaluating Health Communication Campaigns | Full Text | References | PDF (52.2 KB)

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Communication Methods and Measures (Vol.3, Iss.1-2, 2009)

Evaluating Health Communication Campaigns: Key Issues and Alternative Approaches

Evaluating Health Communication Campaigns: Key Issues and Alternative Approaches

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