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Volume 19, Issue 2

Journal of Organizational Computing and Electronic Commerce

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Journal of Organizational Computing and Electronic Commerce, Volume 19, Issue 2 (2009)

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Journal of Organizational Computing and Electronic Commerce, Volume 19, Issue 2 (2009)

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Quantitative Models to Support Direct Marketing in Electronic Channels

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Quantitative Models in Support of Direct Marketing in Electronic Channels

Indranil Bose

Pages: 83-84

Published online: 15 Apr 2009

AbstractforQuantitative Models in Support of Direct Marketing in Electronic Channels | Full Text | PDF (54.7 KB)

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Original Articles

Article

Sequential Bias in Online Product Reviews

Gaurav Kapoor & Selwyn Piramuthu

Pages: 85-95

Published online: 15 Apr 2009

AbstractforSequential Bias in Online Product Reviews | Full Text | References | PDF (182.4 KB)

608 Views
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Article

Dynamic Dissemination of Personalized Content on the Web

Sung Ho Ha & Jang Hee Lee

Pages: 96-111

Published online: 15 Apr 2009

AbstractforDynamic Dissemination of Personalized Content on the Web | Full Text | References | PDF (312.6 KB)

134 Views
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Article

Privacy, Customization, and Cross-Selling of Information

M. Tolga Akçura, Zafer D. Özdemir & Kemal Altınkemer

Pages: 112-132

Published online: 15 Apr 2009

AbstractforPrivacy, Customization, and Cross-Selling of Information | Full Text | References | PDF (496.2 KB)

361 Views
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Article

Hybrid Models Using Unsupervised Clustering for Prediction of Customer Churn

Indranil Bose & Xi Chen

Pages: 133-151

Published online: 15 Apr 2009

AbstractforHybrid Models Using Unsupervised Clustering for Prediction of Customer Churn | Full Text | References | PDF (390.9 KB)

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Journal of Organizational Computing and Electronic Commerce (Vol.19, Iss.2, 2009)

Quantitative Models to Support Direct Marketing in Electronic Channels

Quantitative Models to Support Direct Marketing in Electronic Channels

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