International Journal of Strategic Communication, Volume 13, Issue 4 (2019)

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International Journal of Strategic Communication, Volume 13, Issue 4 (2019)

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Social Media Influencers in Strategic Communication

Introduction

Introduction
Social Media Influencers in Strategic Communication
Nils S. Borchers
Pages: 255-260
Published online: 04 Sep 2019
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Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication
Nadja Enke & Nils S. Borchers
Pages: 261-277
Published online: 04 Sep 2019
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Strategic Communication through Social Media Influencers: Current State of Research and Desiderata
Gerrit Sundermann & Thorsten Raabe
Pages: 278-300
Published online: 04 Sep 2019
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Social Media Influencers as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements
Kylie Sng, Tsi Ying Au & Augustine Pang
Pages: 301-320
Published online: 04 Sep 2019
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Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication
Jamie Woodcock & Mark R Johnson
Pages: 321-335
Published online: 04 Sep 2019
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A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication
Essi Pöyry, Matilde Pelkonen, Emma Naumanen & Salla-Maaria Laaksonen
Pages: 336-351
Published online: 04 Sep 2019
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Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers
Vilma Luoma-aho, Tuisku Pirttimäki, Devdeep Maity, Juha Munnukka & Hanna Reinikainen
Pages: 352-365
Published online: 04 Sep 2019
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