International Journal of Strategic Communication, Volume 9, Issue 2 (2015)

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International Journal of Strategic Communication, Volume 9, Issue 2 (2015)

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Strategic Communication Campaigns in a Contemporary, Digital, and Networked Society

Editor’s Introduction

Editorial
The Integration of Domains: Multidisciplinary Approaches to Strategic Communication Campaigns
Kelly Page Werder
Pages: 79-86
Published online: 07 Apr 2015
AbstractforThe Integration of Domains: Multidisciplinary Approaches to Strategic Communication Campaigns | Full Text | References | PDF (87.2 KB)
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Articles

Article
Exploring Big Data and Privacy in Strategic Communication Campaigns: A Cross-Cultural Study of Mobile Social Media Users’ Daily Experiences
Kenneth C. C. Yang & Yowei Kang
Pages: 87-101
Published online: 07 Apr 2015
AbstractforExploring Big Data and Privacy in Strategic Communication Campaigns: A Cross-Cultural Study of Mobile Social Media Users’ Daily Experiences | Full Text | References | PDF (116.8 KB)
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Article
Where Does My Money Go? How Online Comments on a Donation Campaign Influence the Perceived Trustworthiness of a Nonprofit Organization
Christian Wiencierz, Katharina Gisela Pöppel & Ulrike Röttger
Pages: 102-117
Published online: 07 Apr 2015
AbstractforWhere Does My Money Go? How Online Comments on a Donation Campaign Influence the Perceived Trustworthiness of a Nonprofit Organization | Full Text | References | PDF (142.8 KB)
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Article
Strategic Communication Campaigns at the Foreign and Commonwealth Office: Managing Mediatization During the Papal Visit, the Royal Wedding, and the Queen’s Visit to Ireland
James Pamment
Pages: 118-133
Published online: 07 Apr 2015
AbstractforStrategic Communication Campaigns at the Foreign and Commonwealth Office: Managing Mediatization During the Papal Visit, the Royal Wedding, and the Queen’s Visit to Ireland | Full Text | References | PDF (115.9 KB)
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Article
Trust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal
Jesper Falkheimer & Mats Heide
Pages: 134-147
Published online: 07 Apr 2015
AbstractforTrust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal | Full Text | References | PDF (116.3 KB)
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Article
Image Repair Campaign Strategies Addressing Race: Paula Deen, Social Media, and Defiance
María E. Len-Ríos, Teri Finneman, Kyung Jung Han, Manu Bhandari & Earnest L. Perry
Pages: 148-165
Published online: 07 Apr 2015
AbstractforImage Repair Campaign Strategies Addressing Race: Paula Deen, Social Media, and Defiance | Full Text | References | PDF (169.9 KB)
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