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Volume 14, Issue 4

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 14, Issue 4 (2008)

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Journal of Marketing Communications, Volume 14, Issue 4 (2008)

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CONTROVERSIAL ADVERTISING

Guest Editorial

Controversial advertising

B. Zafer Erdogan

Pages: 247-248

Published online: 18 Jul 2008

CitationforControversial advertising | Full Text | PDF (93.6 KB)

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Articles

Article

Exploring consumer reactions to incongruent mild disgust appeals

Nathalie Dens, Patrick De Pelsmacker & Wim Janssens

Pages: 249-269

Published online: 18 Jul 2008

AbstractforExploring consumer reactions to incongruent mild disgust appeals | Full Text | References | PDF (323.7 KB)

1453 Views
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Article

The influence of advertising context on perceptions of offense

Timothy P. Christy & Eric Haley

Pages: 271-291

Published online: 18 Jul 2008

AbstractforThe influence of advertising context on perceptions of offense | Full Text | References | PDF (251.6 KB)

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Article

Controversial advertisement executions and involvement on elaborative processing and comprehension

Bruce A. Huhmann & Beth Mott‐Stenerson

Pages: 293-313

Published online: 18 Jul 2008

AbstractforControversial advertisement executions and involvement on elaborative processing and comprehension | Full Text | References | PDF (308.8 KB)

2201 Views
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Article

The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry

J. L. Atkin, M. McCardle & S. J. Newell

Pages: 315-335

Published online: 18 Jul 2008

AbstractforThe role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry | Full Text | References | PDF (305.7 KB)

808 Views
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Journal of Marketing Communications (Vol.14, Iss.4, 2008)

CONTROVERSIAL ADVERTISING

CONTROVERSIAL ADVERTISING

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