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Volume 15, Issue 2-3

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 15, Issue 2-3 (2009)

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Journal of Marketing Communications, Volume 15, Issue 2-3 (2009)

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Integrated Marketing Communications

Guest Editorial

Editorial

The evolution of IMC: IMC in a customer-driven marketplace

Don E. Schultz & Charles H. Patti

Pages: 75-84

Published online: 25 Jun 2009

First Page PreviewforThe evolution of IMC: IMC in a customer-driven marketplace | Full Text | References | PDF (152.9 KB)

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Original Articles

Article

Integrated marketing communications: From media channels to digital connectivity

Frank Mulhern

Pages: 85-101

Published online: 25 Jun 2009

AbstractforIntegrated marketing communications: From media channels to digital connectivity | Full Text | References | PDF (128.2 KB)

19159 Views
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Article

Integrated marketing communications measurement and evaluation

Michael T. Ewing

Pages: 103-117

Published online: 25 Jun 2009

AbstractforIntegrated marketing communications measurement and evaluation | Full Text | References | PDF (121.1 KB)

9019 Views
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Article

Apples, oranges and fruit salad: A Delphi study of the IMC educational mix

Gayle Kerr

Pages: 119-137

Published online: 25 Jun 2009

AbstractforApples, oranges and fruit salad: A Delphi study of the IMC educational mix | Full Text | References | PDF (195.9 KB)

386 Views
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Article

Building strong brands in a modern marketing communications environment

Kevin Lane Keller

Pages: 139-155

Published online: 25 Jun 2009

AbstractforBuilding strong brands in a modern marketing communications environment | Full Text | References | PDF (128.2 KB)

53171 Views
440 CrossRef citations
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Article

The primacy of the consumer in IMC: Espousing a personalist view and ethical implications

Jerry G. Kliatchko

Pages: 157-177

Published online: 25 Jun 2009

AbstractforThe primacy of the consumer in IMC: Espousing a personalist view and ethical implications | Full Text | References | PDF (348.9 KB)

1365 Views
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Article

Rethinking marketing communication: From integrated marketing communication to relationship communication

Åke Finne & Christian Grönroos

Pages: 179-195

Published online: 25 Jun 2009

AbstractforRethinking marketing communication: From integrated marketing communication to relationship communication | Full Text | References | PDF (121.4 KB)

11823 Views
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Article

IMC: New horizon/false dawn for a marketplace in turmoil?

Philip J. Kitchen & Don E. Schultz

Pages: 197-204

Published online: 25 Jun 2009

AbstractforIMC: New horizon/false dawn for a marketplace in turmoil? | Full Text | References | PDF (79.5 KB)

1764 Views
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Call for Papers

Journal of Marketing Communications:Special Issue on New Advertising Formats

Pages: 205-206

Published online: 25 Jun 2009

CitationforJournal of Marketing Communications:Special Issue on New Advertising Formats | Full Text | PDF (31 KB)

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Journal of Marketing Communications:Special Issue on Cross-Media and Cross-Tool Effects

Pages: 207-208

Published online: 25 Jun 2009

CitationforJournal of Marketing Communications:Special Issue on Cross-Media and Cross-Tool Effects | Full Text | PDF (30.4 KB)

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Journal of Marketing Communications (Vol.15, Iss.2-3, 2009)

Integrated Marketing Communications

Integrated Marketing Communications

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