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Volume 18, Issue 3

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 18, Issue 3 (2012)

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Journal of Marketing Communications, Volume 18, Issue 3 (2012)

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Cross-Media Effects

Introduction

Peter C. Neijens & Patrick de Pelsmacker

Pages: 169-171

Published online: 11 Jul 2012

First Page PreviewforIntroduction | Full Text | References | PDF (36 KB)

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Articles

Article

Understanding consumer-created media synergy

Don E. Schultz, Martin P. Block & Kaylan Raman

Pages: 173-187

Published online: 16 May 2011

AbstractforUnderstanding consumer-created media synergy | Full Text | References | PDF (115.7 KB)

1678 Views
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Article

Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude

María Ángeles Navarro-Bailón

Pages: 189-202

Published online: 16 May 2011

AbstractforStrategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude | Full Text | References | PDF (219 KB)

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Article

The interacting role of media sequence and product involvement in cross-media campaigns

Hilde A.M. Voorveld, Peter C. Neijens & Edith G. Smit

Pages: 203-216

Published online: 12 May 2011

AbstractforThe interacting role of media sequence and product involvement in cross-media campaigns | Full Text | References | PDF (101.5 KB)

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Article

The role of varying information quantity in ads on immediate and enduring cross-media synergies

Patrali Chatterjee

Pages: 217-240

Published online: 31 May 2011

AbstractforThe role of varying information quantity in ads on immediate and enduring cross-media synergies | Full Text | References | PDF (150.1 KB)

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Calls for papers

Call for Papers

Rossella C. Gambetti Edoardo T. Brioschi & Don E. Schultz

Pages: 241-243

Published online: 11 Jul 2012

First Page PreviewforCall for Papers | Full Text | PDF (44.3 KB)

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Call for papers

Pages: 245-247

Published online: 11 Jul 2012

First Page PreviewforCall for papers | Full Text | PDF (49.3 KB)

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Journal of Marketing Communications (Vol.18, Iss.3, 2012)

Cross-Media Effects

Cross-Media Effects

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