Journal of Marketing Communications, Volume 20, Issue 1-2 (2014)

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Journal of Marketing Communications, Volume 20, Issue 1-2 (2014)

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Special Issue: Word of Mouth and Social Media

In Memoriam

Obituary
In Memoriam
Gayle Kerr
Page: 1
Published online: 20 Dec 2013
CitationforIn Memoriam | Full Text | PDF (45.7 KB)
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Introduction

Introduction
Word of mouth and social media
Allan J. Kimmel & Philip J. Kitchen
Pages: 2-4
Published online: 20 Dec 2013
First Page PreviewforWord of mouth and social media | Full Text | References | PDF (109.7 KB)
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Articles

Article
WOM and social media: Presaging future directions for research and practice
Allan J. Kimmel & Philip J. Kitchen
Pages: 5-20
Published online: 09 Jun 2013
AbstractforWOM and social media: Presaging future directions for research and practice | Full Text | References | PDF (1.2 MB)
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Article
Word-of-mouth marketing influence on offline and online communications: Evidence from case study research
Lars Groeger & Francis Buttle
Pages: 21-41
Published online: 10 Jun 2013
AbstractforWord-of-mouth marketing influence on offline and online communications: Evidence from case study research | Full Text | References | PDF (1.1 MB)
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Article
Word-of-mouth rhetorics in social media talk
Anat Toder-Alon, Frédéric F. Brunel & Susan Fournier
Pages: 42-64
Published online: 19 Jun 2013
AbstractforWord-of-mouth rhetorics in social media talk | Full Text | References | PDF (1.1 MB)
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Article
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Jonas Reichelt, Jens Sievert & Frank Jacob
Pages: 65-81
Published online: 09 Jun 2013
AbstractforHow credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions | Full Text | References | PDF (934.9 KB)
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Article
eWOM and the importance of capturing consumer attention within social media
Terry Daugherty & Ernest Hoffman
Pages: 82-102
Published online: 09 Jun 2013
AbstractforeWOM and the importance of capturing consumer attention within social media | Full Text | References | PDF (1.3 MB)
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Article
How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences
Kendall Goodrich & Marieke de Mooij
Pages: 103-116
Published online: 10 Jun 2013
AbstractforHow ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences | Full Text | References | PDF (538.2 KB)
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Article
Understanding online firestorms: Negative word-of-mouth dynamics in social media networks
J. Pfeffer, T. Zorbach & K. M. Carley
Pages: 117-128
Published online: 10 Jun 2013
AbstractforUnderstanding online firestorms: Negative word-of-mouth dynamics in social media networks | Full Text | References | PDF (783.7 KB)
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Article
Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Natalie T. Wood & Janée N. Burkhalter
Pages: 129-146
Published online: 10 Jun 2013
AbstractforTweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets | Full Text | References | PDF (1.3 MB)
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Article
Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior
Nora Ganim Barnes & Stephanie L. Jacobsen
Pages: 147-158
Published online: 10 Jun 2013
AbstractforMissed eWOM opportunities: A cross-sector analysis of online monitoring behavior | Full Text | References | PDF (603.4 KB)
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