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Volume 21, Issue 1

Journal of Marketing Communications

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Cover image for Journal of Marketing Communications, Volume 21, Issue 1, 2015

Journal of Marketing Communications, Volume 21, Issue 1 (2015)

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Journal of Marketing Communications, Volume 21, Issue 1 (2015)

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Ambient Marketing: Expanding the Concept of Marketing Communication for Transitional Times

Editorial

Editorial

Reshaping the boundaries of marketing communication to bond with consumers

Rossella C. Gambetti & Don E. Schultz

Pages: 1-4

Published online: 04 Nov 2014

First Page PreviewforReshaping the boundaries of marketing communication to bond with consumers | Full Text | References | PDF (47.2 KB)

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Articles

Article

An ecological definition of ambient communication: A discursive conceptualization

Silvia Biraghi, Rossella C. Gambetti & Guendalina Graffigna

Pages: 5-19

Published online: 30 Oct 2014

AbstractforAn ecological definition of ambient communication: A discursive conceptualization | Full Text | References | PDF (115.4 KB)

596 Views
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Article

The value of ambient communication from a consumer perspective

Sara Rosengren, Erik Modig & Micael Dahlén

Pages: 20-32

Published online: 04 Nov 2014

AbstractforThe value of ambient communication from a consumer perspective | Full Text | References | PDF (206.3 KB)

1917 Views
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Article

Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements

Katharina Hutter

Pages: 33-47

Published online: 18 Nov 2014

AbstractforUnusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements | Full Text | References | PDF (132.1 KB)

2892 Views
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Article

Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness

Maria Alina Jurca & Maria Madlberger

Pages: 48-64

Published online: 07 Nov 2014

AbstractforAmbient advertising characteristics and schema incongruity as drivers of advertising effectiveness | Full Text | References | PDF (174.9 KB)

3105 Views
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Article

The secret lives of unconventional campaigns: Street marketing on the fringe

Marcel Saucet & Bernard Cova

Pages: 65-77

Published online: 27 Oct 2014

AbstractforThe secret lives of unconventional campaigns: Street marketing on the fringe | Full Text | References | PDF (128.2 KB)

1223 Views
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Article

Space design as an expressive device in ambient marketing: Case studies of Deutsche Bank and Banca Monte dei Paschi di Siena

Angela Bargenda

Pages: 78-90

Published online: 27 Oct 2014

AbstractforSpace design as an expressive device in ambient marketing: Case studies of Deutsche Bank and Banca Monte dei Paschi di Siena | Full Text | References | PDF (315 KB)

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Journal of Marketing Communications (Vol.21, Iss.1, 2015)

Ambient Marketing: Expanding the Concept of Marketing Communication for Transitional Times

Ambient Marketing: Expanding the Concept of Marketing Communication for Transitional Times

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