Journal of Marketing Communications, Volume 28, Issue 3 (2022)

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Journal of Marketing Communications, Volume 28, Issue 3 (2022)

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Marketing Communications and Sustainability

Marketing Communications and Sustainability

Introduction
Introduction to the special issue on marketing communications and sustainability
Sunil Sahadev, Sidharth Muralidharan & Pallavi Singh
Pages: 227-231
Published online: 05 Mar 2022
AbstractforIntroduction to the special issue on marketing communications and sustainability | Full Text | References | PDF (163.1 KB) | EPUB
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Case Report
‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign
Andreas Hesse & Sofie Rünz
Pages: 232-252
Published online: 09 Nov 2020
Abstractfor‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign | Full Text | References | PDF (2.2 MB) | EPUB
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Article
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Harsha Gangadharbatla, Christopher Vardeman & Danielle Quichocho
Pages: 253-271
Published online: 11 Dec 2020
AbstractforInvestigating the reception of broad versus specific CSR messages in advertisements in an environmental context | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md Raziuddin Taufique
Pages: 272-290
Published online: 28 Dec 2020
AbstractforIntegrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour | Full Text | References | PDF (385.5 KB) | EPUB
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Article
Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility
Eun Yeon Kang & Yoon Hi Sung
Pages: 291-312
Published online: 25 Jan 2021
AbstractforLuxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility | Full Text | References | PDF (2.6 MB) | EPUB
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Replication

Article
Replication and George the Galapagos tortoise
Don E. Schultz, Gayle Kerr & Philip Kitchen
Pages: 313-328
Published online: 05 Sep 2019
AbstractforReplication and George the Galapagos tortoise | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Social media advertising: The role of personal and societal norms in page like ads on Facebook
Joonghwa Lee & Soojung Kim
Pages: 329-342
Published online: 28 Aug 2019
AbstractforSocial media advertising: The role of personal and societal norms in page like ads on Facebook | Full Text | References | PDF (1.2 MB) | EPUB
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