Journal of Marketing Communications, Volume 28, Issue 5 (2022)

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Journal of Marketing Communications, Volume 28, Issue 5 (2022)

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Omni-Channel communication: Delivering unified communications across all branded touch-points

Editorial

Editorial
Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”
Lucia Porcu & Salvador Del Barrio-García
Pages: 465-468
Published online: 14 Jul 2022
First Page PreviewforIntroduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points” | Full Text | References | PDF (129.3 KB) | EPUB
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Research Article

Article
Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media
Sergio Ibáñez-Sánchez, Marta Flavián, Luis V. Casaló & Daniel Belanche
Pages: 469-486
Published online: 25 May 2021
AbstractforInfluencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Online review ratings: an analysis of product attributes and competitive environment
Manuel Sánchez-Pérez, María D. Illescas-Manzano & Sergio Martínez-Puertas
Pages: 487-505
Published online: 21 Jul 2021
AbstractforOnline review ratings: an analysis of product attributes and competitive environment | Full Text | References | PDF (1.3 MB) | EPUB
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Article
The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender
Álvaro J. Rojas-Lamorena, Juan Miguel Alcántara-Pilar & María Eugenia Rodríguez-López
Pages: 506-527
Published online: 21 Dec 2021
AbstractforThe relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender | Full Text | References | PDF (738.9 KB) | EPUB
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Article
The customer journey: a proposal of indicators to evaluate integration and customer orientation
Mariola Palazón, Manuela López, María Sicilia & Inés López
Pages: 528-559
Published online: 15 Mar 2022
AbstractforThe customer journey: a proposal of indicators to evaluate integration and customer orientation | Full Text | References | PDF (430.4 KB) | EPUB
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Article
Marketing communication in luxury research: a framework-based literature review and research agenda
Antigone G. Kyrousi, Eirini Koronaki & Athina Y. Zotou
Pages: 560-589
Published online: 14 Jul 2022
AbstractforMarketing communication in luxury research: a framework-based literature review and research agenda | Full Text | References | PDF (549.4 KB) | EPUB
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