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Volume 29, Issue 2

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 29, Issue 2 (2023)

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Journal of Marketing Communications, Volume 29, Issue 2 (2023)

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Vol 30, 2024 Volume 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Implications of the Pandemic for Fast Track Technology. Guest Editors: Ioanna Papasolomou and Yioula Melanthiou

Editorial

Did we really need a pandemic to fast-track technology?

Ioanna Papasolomou & Yioula Melanthiou

Pages: 97-100

Published online: 25 Jan 2023

First Page PreviewforDid we really need a pandemic to fast-track technology? | Full Text | References | PDF (129.7 KB) | EPUB

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Article

The impact of sequential versus simultaneous media exposure on online advertising effectiveness

Fotini Theodorakioglou, Leonidas Hatzithomas & Christina Boutsouki

Pages: 101-117

Published online: 13 Dec 2022

AbstractforThe impact of sequential versus simultaneous media exposure on online advertising effectiveness | Full Text | References | PDF (2.1 MB) | EPUB

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Review

Examining the role of social CRM capability in online marketing communication

Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis & Alkis Thrassou

Pages: 118-136

Published online: 01 Dec 2022

AbstractforExamining the role of social CRM capability in online marketing communication | Full Text | References | PDF (557.3 KB) | EPUB

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The effect of involvement on attitude formation and strength in the digital domain

Polyxeni Jenny Palla, Evdoxia Kyriacou & Anna Zarkada

Pages: 137-160

Published online: 13 Dec 2022

AbstractforThe effect of involvement on attitude formation and strength in the digital domain | Full Text | References | PDF (3.4 MB) | EPUB

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Article

Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content

Lina Stürmer & Sabine Einwiller

Pages: 161-178

Published online: 04 Dec 2022

AbstractforIs this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content | Full Text | References | PDF (310 KB) | EPUB

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Article

Maturity in leaps and bounds – organisational listening for customer engagement

Taina Erkkila & Vilma Luoma-aho

Pages: 179-190

Published online: 27 Jan 2023

AbstractforMaturity in leaps and bounds – organisational listening for customer engagement | Full Text | References | PDF (315.7 KB) | EPUB

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Article

The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector

Ioanna Papasolomou, Yioula Melanthiou & Anestis Tsamouridis

Pages: 191-209

Published online: 15 Dec 2022

AbstractforThe fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector | Full Text | References | PDF (611.6 KB) | EPUB

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Journal of Marketing Communications (Vol.29, Iss.2, 2023)

Implications of the Pandemic for Fast Track Technology. Guest Editors: Ioanna Papasolomou and Yioula Melanthiou

Implications of the Pandemic for Fast Track Technology. Guest Editors: Ioanna Papasolomou and Yioula Melanthiou

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