Journal of Marketing Communications, Volume 30, Issue 3 (2024)

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Journal of Marketing Communications, Volume 30, Issue 3 (2024)

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Research Articles

Article
Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners
Albert Anani-Bossman & Samuela Akosua Agyapomaa Obeng
Pages: 283-300
Published online: 08 Aug 2022
AbstractforCorporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners | Full Text | References | PDF (598.6 KB) | EPUB
  • 394 Views
  • 2 CrossRef citations
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Article
In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content
Daniela Langaro, Sandra Loureiro, Bruno Schivinski & Helder Neves
Pages: 301-317
Published online: 13 Aug 2022
AbstractforIn the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content | Full Text | References | PDF (409.1 KB) | EPUB
  • 895 Views
  • 2 CrossRef citations
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Article
Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective
Trang P. Tran, Ilia Gugenishvili & Adrienne F. Muldrow
Pages: 318-343
Published online: 24 Aug 2022
AbstractforEnhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective | Full Text | References | PDF (699.6 KB) | EPUB
  • 2268 Views
  • 1 CrossRef citations
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Open Access
Article
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Hung-Che Wu, Haonan Xu & Tsung-Pao Wu
Pages: 344-367
Published online: 24 Aug 2022
AbstractforService innovation, experiential relationship quality and shopping outcomes in a smart unmanned store | Full Text | References | PDF (576.9 KB) | EPUB
  • 428 Views
  • 2 CrossRef citations
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Article
Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge
Maral Abdollahi, Hao Xu & Hyejoon Rim
Pages: 368-388
Published online: 08 Sep 2022
AbstractforConsumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge | Full Text | References | PDF (1.2 MB) | EPUB
  • 566 Views
  • 2 CrossRef citations
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Article
Ethnocentrism and the selection of white wine by young Australian consumers
Eline Poelmans, Mario Vanderlinden & Sandra Rousseau
Pages: 389-412
Published online: 27 Sep 2022
AbstractforEthnocentrism and the selection of white wine by young Australian consumers | Full Text | References | PDF (403.8 KB) | EPUB
  • 199 Views
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