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Volume 12, Issue 1

Journal of Media Business Studies

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Cover image for Journal of Media Business Studies, Volume 12, Issue 1, 2015

Journal of Media Business Studies, Volume 12, Issue 1 (2015)

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Journal of Media Business Studies, Volume 12, Issue 1 (2015)

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Vol 21, 2024 Vol 20, 2023 Vol 19, 2022 Vol 18, 2021 Vol 17, 2020 Vol 16, 2019 Vol 15, 2018 Vol 14, 2017 Vol 13, 2016 Volume 12, 2015 Vol 11, 2014 Vol 10, 2013 Vol 9, 2012 Vol 8, 2011 Vol 7, 2010 Vol 6, 2009 Vol 5, 2008 Vol 4, 2007 Vol 3, 2006 Vol 2, 2005 Vol 1, 2004

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Multi-platform strategies

Editorial

Editorial

A new chapter in the history of Journal of Media Business Studies

Mart Ots Editor 2013–present & Robert G. Picard Editor 2004–2010 and 2012–2013

Pages: 1-2

Published online: 22 May 2015

CitationforA new chapter in the history of Journal of Media Business Studies | Full Text | PDF (69.1 KB)

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Editorial

Guest editor’s introduction to the special issue: multi-platform strategies

Pages: 3-6

Published online: 22 May 2015

First Page PreviewforGuest editor’s introduction to the special issue: multi-platform strategies | Full Text | References | PDF (78.6 KB)

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Articles

Article

How structural multi-platform newsroom features and innovative values alter journalistic cross-channel and cross-sectional working procedures

Juliane A. Lischka

Pages: 7-28

Published online: 22 May 2015

AbstractforHow structural multi-platform newsroom features and innovative values alter journalistic cross-channel and cross-sectional working procedures | Full Text | References | PDF (295.2 KB)

692 Views
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Article

Surviving the transition to “digital first”: news apps in Asian mobile internets

Pages: 29-48

Published online: 22 May 2015

AbstractforSurviving the transition to “digital first”: news apps in Asian mobile internets | Full Text | References | PDF (179.8 KB)

775 Views
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Article

Multi-platform media and the miracle of the loaves and fishes

Pages: 49-65

Published online: 22 May 2015

AbstractforMulti-platform media and the miracle of the loaves and fishes | Full Text | References | PDF (193.1 KB)

10881 Views
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Open Access

Article

Optimising media marketing strategies in a multi-platform world: an inter-relational approach to pre-release social media communication and online searching

Felix Sattelberger

Pages: 66-88

Published online: 22 May 2015

AbstractforOptimising media marketing strategies in a multi-platform world: an inter-relational approach to pre-release social media communication and online searching | Full Text | References | PDF (407.5 KB)

1480 Views
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Article

The challenges for public policy of adjusting to a multi-platform environment

Pages: 89-102

Published online: 22 May 2015

AbstractforThe challenges for public policy of adjusting to a multi-platform environment | Full Text | References | PDF (142.2 KB)

296 Views
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Journal of Media Business Studies (Vol.12, Iss.1, 2015)

Multi-platform strategies

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