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Research Article

Article
The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective
George Amoako, Paul Omari, Hayford Amegbe, George Cudjoe Agbemabiese & Thurasamy Ramayah
Published online: 05 Jun 2024
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Weathering the Unforeseen: The Interplay of Resilience and Innovation in Start-Up Performance Amidst Crisis
Jonathan Mukiza Kansheba & Mutaju Isaack Marobhe
Published online: 04 Jun 2024
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Research Article

Article
Relationship Marketing and Customer Loyalty: The Moderating Effect of Relationship Duration, Strength, and Intensity
Albert Martins, Kris Hilton, Grace Quaye & Andaratu Achuliwor Khalid
Published online: 03 Jun 2024
  • 19 Views
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Research Article

Article
Ubuntu or Compliance? Knowledge, Attitudes, and Practices of Owners of Small- Medium-Sized Enterprises in Johannesburg, South Africa Regarding Corporate Social Responsibility
Shane Manasseh Maluleka & Eleanor Ross
Published online: 31 May 2024
  • 55 Views
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Open Access

Research Article

Article
Value Sets of Business-owning Families: An Indigenous African Perspective
Welcome Kupangwa, Shelley M. Farrington & Elmarie Venter
Published online: 15 May 2024
  • 186 Views
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Open Access

Research Article

Article
Factors Influencing Underwriting Performance of the Life and Non-Life Insurance Markets in South Africa: Exploring for Complementarities, Nonlinearities, and Thresholds
Sylvester Senyo Horvey & Jones Odei-Mensah
Published online: 07 May 2024
  • 275 Views
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Open Access

Research Article

Article
Threshold Effect of Financial Inclusion on Poverty Reduction in Africa: Does institutional quality play a role?
Anthony Yaw Nsiah & George Tweneboah
Published online: 23 Apr 2024
  • 55 Views
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Research Article

Article
What Are the Drivers of Bank Profitability in the World? A Critical Review of the Empirical Literature with the Layout of a Blueprint Model
Indranarain Ramlall
Published online: 22 Apr 2024
  • 37 Views
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Research Article

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Does Religion Matter When Investing in Africa? An Empirical Analysis of Moroccan FDI Location Choice in 27 African Countries During the Period 2007-2021
Jihad Ait Soussane, Dalal Mansouri & Zahra Mansouri
Published online: 19 Apr 2024
  • 55 Views
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Research Article

Article
Opportunity Recognition and Innovation in Uganda: The Moderating Role of Pluriactivity
Samuel Dawa, Henny Romijn & Aziiz Sutrisno
Published online: 14 Apr 2024
  • 22 Views
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Research Article

Article
Communication Skills at the Heart of Earnings and Skills Transfer: Evidence from Apparel Industry in Ethiopia
Fekadu N. Deresse & Christian S. Otchia
Published online: 04 Apr 2024
  • 23 Views
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Research Article

Article
A Lack of Clarity, a Lack of OCB: The Detrimental Effects of Role Ambiguity, Through Procedural Injustice, and the Mitigating Roles of Relational Resources
Dirk De Clercq & Renato Pereira
Published online: 01 Apr 2024
  • 76 Views
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Research Article

Article
Job Characteristics and Burnout: The Role of Self-Efficacy Among the Tunisian Police Officers
Karima Dhaouadi & Dorsaf Fliss
Published online: 25 Mar 2024
  • 51 Views
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Research Article

Article
Role of Managerial Social Ties in Firm Performance: Lessons from Grain-Milling Firms in Tanzania
David Rwehikiza, Goodluck Charles & Lettice Rutashobya
Published online: 23 Mar 2024
  • 42 Views
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Research Article

Article
Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa
Paul Mukucha, Divaries Cosmas Jaravaza & Nomuhle Jaravaza
Published online: 21 Feb 2024
  • 64 Views
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Research Article

Article
The Strategic Innovation System: Flows of Innovation from Digital Platforms to Digital Services
Gamel O. Wiredu
Published online: 14 Feb 2024
  • 89 Views
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Research Article

Article
The influence of technology adoption and social media branding on green tourism in Zimbabwe: exploring the intermediary role of tourists’ behaviour
Option Takunda Chiwaridzo & Reason Masengu
Published online: 12 Feb 2024
  • 96 Views
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Research Article

Article
The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers
Nkosivile Welcome Madinga, Simone Lazo, Sebastian Schulz & Adam Lewis
Published online: 31 Jan 2024
  • 147 Views
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Research Article

Article
A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions
Charles Blankson, Julius A. Nukpezah & Robert A. Opoku
Published online: 04 Jan 2024
  • 112 Views
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Research Article

Article
Assessing the Economic Potential of Music Streaming in an Emerging African Market: A PLS-SEM Analysis
Olugbenga Michael Adewumi, Chukwuemeka Echebiri & Atle Hauge
Published online: 13 Nov 2023
  • 929 Views
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Open Access

Research Article

Article
Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana
Peter Kwasi Oppong, Nicholas Oppong Mensah & Daniel Berko
Published online: 06 Nov 2023
  • 101 Views
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Research Article

Article
Entrepreneurial Intentions: A Comparative Study of African and European University Economics Students
Denisa Skrbková & Petra Rydvalová
Published online: 06 Nov 2023
  • 1043 Views
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Open Access

Research Article

Article
Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector
Kareem Folohunso Sani, Ayantunji Gbadamosi & Rula Al-Abdulrazak
Published online: 30 Oct 2023
  • 98 Views
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Research Article

Article
Duration of Support and Financial Health of Business Support Structures in Burkina Faso, Cameroon, and Ghana: A Micro-Econometric Analysis
Jean C. Kouam, Simplice A. Asongu, Bin J. Meh, Robert Nantchouang, Fri L. Asanga & Denis Foretia
Published online: 24 Sep 2023
  • 22 Views
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Research Article

Article
Succession Planning: Perceptions of South African Family-Owned Small Enterprises
Risimati Maurice Khosa
Published online: 20 Sep 2023
  • 182 Views
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Research Article

Article
The Innovation of Labeled Products in an Emerging Economy: Direct Effect on the Financial and Non-Financial Performance of Companies
Kaoutar Jamai, Ali Abidar, Hans De Steur & Xavier Gellynck
Published online: 19 Sep 2023
  • 77 Views
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Research Article

Article
Does ICTs Usage Facilitate Access to Market? An Empirical Evidence of Market Gardeners in Benin
Denis Acclassato Houensou, Sylvain Hekponhoue, Mahougbé Aimée-Gabrielle Soglo & Melain Modeste Senou
Published online: 13 Sep 2023
  • 68 Views
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Research Article

Article
Customer Engagement and Co-Creation/destruction: The Role of External Actors That Foster/Hinder Tourist/Hotel Interactive Experience
Clement Nangpiire, Joaquim Silva & Helena Alves
Published online: 25 Jul 2023
  • 136 Views
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Research Article

Article
Internal Branding of a University Business Through Building and Gaining from Employee-Based Brand Equity
Helen Inseng Duh (Prof) & Helen Uzezi Wara
Published online: 24 Jul 2023
  • 108 Views
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Research Article

Article
To Explore or to Exploit? Opportunities, Dynamic Capabilities, and Performance of Maritime Enterprises in Ghana
George Acheampong, Oliver Kwabena Aggrey & Annette Skovsted Hansen
Published online: 24 Jul 2023
  • 181 Views
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Research Article

Article
Intellectual Capital Efficiency and Risk-Taking Behaviour of Insurance Companies in Ghana
Saint Kuttu, Lord Mensah & Daniel Attah-Kyei
Published online: 02 Jul 2023
  • 116 Views
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Research Article

Article
Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective
Mohammed Majeed, Seidu Alhassan, Charles Asare, Iddrisu Mohammed & Kwame Simpe Ofori
Published online: 02 Jul 2023
  • 278 Views
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Research Article

Article
Macro Credit Risk Stress Testing in Tanzanian Banking Sector: A Global Vector Autoregressive (GVAR) Approach
Khadijah Jumanne Kishimba, Joseph Olorunfemi Akande & Paul-Francois Muzindutsi
Published online: 26 Jun 2023
  • 119 Views
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Research Article

Article
Market Power and Bank Lending in Africa: The Role of Regulatory Policy
Daniel Ofori-Sasu, Elikplimi Komla Agbloyor, Saint Kuttu & Joshua Yindenaba Abor
Published online: 26 Jun 2023
  • 77 Views
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Research Article

Article
The Perception and Adoption of Shareholder Activism in Banks: The Case of Mauritius
Ambareen Beebeejaun
Published online: 21 Jun 2023
  • 59 Views
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Research Article

Article
Debt Financing, Information Sharing, and Profitability: Evidence from Listed Firms from an Emerging Economy
Jephthah Owusu Osei, Emmanuel Sarpong-Kumankoma & Joshua Yindenaba Abor
Published online: 04 May 2023
  • 88 Views
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Research Article

Article
Determinants of Going Concern in the Banking Sector: Evidence from Ghana and Nigeria
Paul Hammond & Mustapha Osman Opoku
Published online: 02 May 2023
  • 146 Views
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Research Article

Article
Effect of Social Networks and Performance of Agribusinesses Owned by Young Women in a Developing Country: The Moderating Effect of Business Environment
Smith A.R. Dossou, Augustin K.N. Aoudji, Pierre Vissoh, Afio Zannou & Barthélemy G. Honfoga
Published online: 27 Apr 2023
  • 142 Views
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Research Article

Article
Post-Apartheid South Africa and African Continental Integration: The Contribution of South African Multinational Corporations to Integration in Africa
Mpumelelo Kansas Mkhabela & Christopher Changwe Nshimbi
Published online: 27 Mar 2023
  • 247 Views
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Research Article

Article
The Relationship Between Mobile Money Services and Small and Medium-Sized Enterprise Growth in Bamenda, Cameroon: A Probit Model Approach
John Muzam & Mbu Daniel Tambi
Published online: 26 Mar 2023
  • 161 Views
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Research Article

Article
Sustainability of Credit Union: A Systematic Review of Measurement and Determinants
Godfred Anakpo, Syden Mishi, Nomonde Tshabalala & Farai Borden Mushonga
Published online: 09 Mar 2023
  • 2567 Views
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Open Access

Research Article

Article
The Impact of Derivatives Use on Systemic Risk of Africa’s Banking System
Audrey Nguema Bekale, Imhotep Paul Alagidede & Jones Odei-Mensah
Published online: 28 Feb 2023
  • 167 Views
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Correction

Correction
Correction
Published online: 26 Feb 2023
  • 161 Views
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Free Access

Research Article

Article
Network Granger Causality Linkages in Nigeria and Developed Stock Markets: Bayesian Graphical Analysis
David Oluseun Olayungbo, Mamdouh Abdulaziz Saleh Al-Faryan & Aziza Zhuparova
Published online: 15 Feb 2023
  • 98 Views
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