Journal of Inter-Organizational Relationships, Volume 18, Issue 4 (2011)

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Journal of Marketing Channels, Volume 18, Issue 4 (2011)

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Marketing in China: Opportunities With Challenges to Traditional Western Marketing Theory and Practice

Guest Editorial

Editorial
The Chinese Elephant and the Blind Men: Understanding the Channels Environment in China
Neil C. Herndon
Pages: 241-246
Published online: 14 Oct 2011
First Page PreviewforThe Chinese Elephant and the Blind Men: Understanding the Channels Environment in China | Full Text | References | PDF (47.8 KB)
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Articles

Article
Examining the Chinese Approach to Crisis Management: Cover-Ups, Saving Face, and Taking the “Upper Level Line”
Lan Ye & Augustine Pang
Pages: 247-278
Published online: 14 Oct 2011
AbstractforExamining the Chinese Approach to Crisis Management: Cover-Ups, Saving Face, and Taking the “Upper Level Line” | Full Text | References | PDF (155.9 KB)
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Article
Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China
Guijun Zhuang & Xubing Zhang
Pages: 279-302
Published online: 14 Oct 2011
AbstractforImpact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China | Full Text | References | PDF (172.1 KB)
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Article
Cultural Influences on Web Service Quality Perceptions of e-Retailing Consumers
Juan (Gloria) Meng & Venkatapparao Mummalaneni
Pages: 303-326
Published online: 14 Oct 2011
AbstractforCultural Influences on Web Service Quality Perceptions of e-Retailing Consumers | Full Text | References | PDF (279.9 KB)
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Article
Consumer Involvement With the Product and the Nature of Brand Loyalty
R. Dale VonRiesen & Neil C. Herndon
Pages: 327-352
Published online: 14 Oct 2011
AbstractforConsumer Involvement With the Product and the Nature of Brand Loyalty | Full Text | References | PDF (179 KB)
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Article
How Should Foreign Retailers Deal With Chinese Consumers? A Cross-National Comparison of the Formation of Customer Satisfaction
Gulimire Abulaiti, Björn Frank, Takao Enkawa & Shane J. Schvaneveldt
Pages: 353-373
Published online: 14 Oct 2011
AbstractforHow Should Foreign Retailers Deal With Chinese Consumers? A Cross-National Comparison of the Formation of Customer Satisfaction | Full Text | References | PDF (213.9 KB)
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Miscellaneous

Editorial Board EOV
Page: ebi
Published online: 14 Oct 2011
CitationforEditorial Board EOV | Full Text | PDF (44.9 KB)
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