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Volume 19, Issue 3

Journal of Inter-Organizational Relationships

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Journal of Inter-Organizational Relationships, Volume 19, Issue 3 (2012)

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Journal of Marketing Channels, Volume 19, Issue 3 (2012)

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The Business of Motorsports: Issues in Channels Management

Editorial

Joyce A. Young Editor

Pages: 171-172

Published online: 02 Jul 2012

CitationforEditorial | Full Text | PDF (24.8 KB)

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Articles

Article

Facilitating Sponsorship Channels in the Business Model of Motorsports

Joe Cobbs & Melissa Hylton

Pages: 173-192

Published online: 02 Jul 2012

AbstractforFacilitating Sponsorship Channels in the Business Model of Motorsports | Full Text | References | PDF (175.6 KB)

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Article

Affinity and Beyond: Leveraging NASCAR's Integrated Supply Network to Drive Fan Equity

Susan Cadwallader, Tom Boyd & Aaron Thomas

Pages: 193-211

Published online: 02 Jul 2012

AbstractforAffinity and Beyond: Leveraging NASCAR's Integrated Supply Network to Drive Fan Equity | Full Text | References | PDF (132.9 KB)

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Article

An Examination of Marketing Channel Conflict and Cooperation in the Motorsports Industry

Edward D. Gailey & Joyce A. Young

Pages: 212-228

Published online: 02 Jul 2012

AbstractforAn Examination of Marketing Channel Conflict and Cooperation in the Motorsports Industry | Full Text | References | PDF (179.8 KB)

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Journal of Inter-Organizational Relationships (Vol.19, Iss.3, 2012)

The Business of Motorsports: Issues in Channels Management

The Business of Motorsports: Issues in Channels Management

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