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Journal of Nonprofit & Public Sector Marketing
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Journal of Nonprofit & Public Sector Marketing

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‘Latest articles’ are articles accepted for publication in this journal but not yet published in a volume/issue. Articles are removed from the ‘Latest articles’ list when they are published in a volume/issue. Latest articles are citable using the author(s), year of online publication, article title, journal and article DOI.

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Research Article

Article

Polarizing the Donorate: Charitable Giving and Negative Political Advertisements

Stephanie A. Karol

Published online: 07 Jun 2024

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Research Article

Article

Municipal Flag Design Preferences of United States Residents

Published online: 06 Jun 2024

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Free Access

Research Article

Article

Analyzing Public Bus Services in Dubai: Insights from Passengers’ Perspectives

Rahim Hussain & Gillian Sullivan Mort

Published online: 05 Jun 2024

3 Views
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Research Article

Article

Ethics in Marketing: Understanding Past Trends and Future Prospects Through Bibliometric Analysis

Manoj Kumar Kamila & Sahil Singh Jasrotia

Published online: 03 Jun 2024

14 Views
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Research Article

Article

Offensive and Harmful Advertising: A Content Analysis of Official Complaints

Kristina Auxtova & Mary Brennan

Published online: 03 Jun 2024

25 Views
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Open Access

Research Article

Article

Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit Organizations

Shaun Thomas & Rodney Graeme Duffett

Published online: 31 May 2024

31 Views
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Research Article

Article

Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior

Lijie Zhou & Fei Xue

Published online: 28 May 2024

33 Views
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Research Article

Article

Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns

Viral Bhatt, Sudhir Pandey, Ritesh Patel, Shamrao Ghodake, Harsha Jariwala & Sujo Thomas

Published online: 27 May 2024

18 Views
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Research Article

Article

Examining Citizens’ Expectations and Perceptions About Service Quality in Public Sector: Adapting a Hybrid Public Service Quality Model to the Local Context

Nino Pataraia, Tamar Jinchveladze & Tamar Magalashvili

Published online: 20 May 2024

20 Views
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Research Article

Article

Social Value of Marketing: A Bibliometric Analysis

Atílio Peixoto Soares Júnior, Cintia Araujo Espanhol, Emerson Wagner Mainardes & Lara Mendes Christ Bonella Sepulcri

Published online: 15 May 2024

69 Views
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Research Article

Article

The Effect of Brand Heritage on Intention to Donate in Non-Profit Organizations: An Evaluation within the Context of Temporal Focus and Brand Trust

Mustafa Bilgehan Kutlu & Nezahat Ekici Özcan

Published online: 13 May 2024

48 Views
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Research Article

Article

The State of Crisis Communication in Contemporary Nonprofit Literature

Lauren Azevedo, Brie Haupt & Arifur Rahman Bhuiyan

Published online: 09 May 2024

39 Views
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Research Article

Article

The Impact of Social Responsibility on Students’ Perceptions in Higher Education Institutions: A Theoretical Synthesis of Recent Research and Bibliometric Analysis

Cláudia Lessa & Arnaldo Coelho

Published online: 19 Apr 2024

46 Views
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Research Article

Article

Effects of Feedback about Overhead Spending from Charitable Organizations on Overhead Aversion

Triza Mudita & Kwanho Suk

Published online: 13 Apr 2024

33 Views
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Research Article

Article

Motivations for Establishing a Corporate Foundation in Australia

Shane Genziuk & Michael Polonsky

Published online: 21 Mar 2024

219 Views
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Open Access

Research Article

Article

Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands

Diana Pereira, Joaquim Silva & Beatriz Casais

Published online: 13 Mar 2024

739 Views
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Open Access

Research Article

Article

The Impacts of Animated Transport Safety Advertising Cross Two Cultures

Nai-Hua Chen & Tran Thi Tu

Published online: 11 Mar 2024

64 Views
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Research Article

Article

Nonprofit Marketing: A Systematic Review

Shimelis Zewdie Werke & Addisalem Tadesse Bogale

Published online: 06 Dec 2023

3003 Views
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Open Access

Research Article

Article

Who Gives to Organizations that Protect Water? Using Three Normative Lenses to Distinguish Intenders from Nonintenders

Laura A. Warner, Alexa J. Lamm, Kristin E. Gibson & Dharmendra Kalauni

Published online: 29 Nov 2023

33 Views
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Research Article

Article

Non-Profit organizations’ Online Engagement and the Limits of Charity Rhetoric: The Case of the United Arab Emirates

Mohamed Ben Moussa, Bouziane Zaid & Khayrat Ayad

Published online: 15 Nov 2023

79 Views
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Research Article

Article

Enhancing Customer Purchase Intention Using Cause-Related Marketing: A Study of the Indian Pharmaceutical Sector

Prasant Kumar Pandey, Naval Bajpai & Abhijeet V. Tiwari

Published online: 17 Oct 2023

121 Views
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Research Article

Article

Identity’s Shadow Prices: The Case of Charity

J. Richard Johnson

Published online: 05 Oct 2023

31 Views
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Research Article

Article

How Individuals’ Health and Wealth Are Associated with Their Donation Behavior and Motivations

Sara Konrath, Femida Handy, Scott Wright, Kent A. Griffith & Reshma Jagsi

Published online: 05 Oct 2023

131 Views
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Research Article

Article

A Salient Model of Relationship Marketing: Fundraising Effectiveness in Religious Nonprofits Organizations

Published online: 22 Mar 2023

234 Views
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Research Article

Article

A New Perspective on Labor: How Marketing Can Address Modern Worker Dilemmas

Nora Moran & Colin Gabler

Published online: 20 Feb 2023

68 Views
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