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Volume 23, Issue 4

Journal of Nonprofit & Public Sector Marketing

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Journal of Nonprofit & Public Sector Marketing, Volume 23, Issue 4 (2011)

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Journal of Nonprofit & Public Sector Marketing, Volume 23, Issue 4 (2011)

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Innovation in Social Marketing

Articles

Article

Social Marketing Innovation: New Thinking in Retailing

Christina Holweg & Eva Lienbacher

Pages: 307-326

Published online: 29 Nov 2011

AbstractforSocial Marketing Innovation: New Thinking in Retailing | Full Text | References | PDF (343.3 KB)

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Article

An Innovative Approach to Reducing Risks Associated With Infant Feeding: The Use of Technology

Danielle Gallegos, Rebekah Russell-Bennett & Josephine Previte

Pages: 327-347

Published online: 29 Nov 2011

AbstractforAn Innovative Approach to Reducing Risks Associated With Infant Feeding: The Use of Technology | Full Text | References | PDF (127.3 KB)

303 Views
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Article

Discourses of Consumer's Alcohol Resistant Identities

Marie-Louise Fry

Pages: 348-366

Published online: 29 Nov 2011

AbstractforDiscourses of Consumer's Alcohol Resistant Identities | Full Text | References | PDF (119.2 KB)

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Article

Behavioral Change Starts in the Family: The Role of Family Communication and Implications for Social Marketing

Torgeir Watne & Linda Brennan

Pages: 367-386

Published online: 29 Nov 2011

AbstractforBehavioral Change Starts in the Family: The Role of Family Communication and Implications for Social Marketing | Full Text | References | PDF (160.9 KB)

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Article

Innovation in Social Marketing Research Methods: What Can Collages Add to a Multimethod Research Project Exploring Alcohol Consumption Among Young People?

Krzysztof Kubacki & Dariusz Siemieniako

Pages: 387-407

Published online: 29 Nov 2011

AbstractforInnovation in Social Marketing Research Methods: What Can Collages Add to a Multimethod Research Project Exploring Alcohol Consumption Among Young People? | Full Text | References | PDF (127.7 KB)

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Miscellaneous

Editorial Board EOV

Page: ebi

Published online: 29 Nov 2011

CitationforEditorial Board EOV | Full Text | PDF (43.8 KB)

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Journal of Nonprofit & Public Sector Marketing (Vol.23, Iss.4, 2011)

Innovation in Social Marketing

Innovation in Social Marketing

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